"Three Kingdoms Kill" electric dealer fire reveal the truth behind the hidden

(Wen/Tao) last week, to Jingdong Mall, Suning Electric appliances led by a price war. The major platforms are also enthusiastically joined, with the end of the weekend, the industry known as the "Three Kingdoms kill" also gradually cooling. However, from the stance of Jingdong and Su Ning, the war seems to continue. What secrets are hidden behind the events? Who is the biggest beneficiary of the topic has become a great concern of the mystery.

Jing Dong Suning Parity This is who's expertise

The space frame, once again staged electric business platform and offline entity shop comprehensive strength of the big competition. So, who is the price war who is the biggest price, who became the final winner? A few days ago, Eric Data analysis gives the final conclusion: Jingdong Mall became the price war deserved the biggest winner.

To this author raises the objection: although to a certain extent Jing Dong really above, however, from a number of data analysis and platform development in the long-term perspective, individuals think that a Amoy net is the biggest profit, this battle is not absent, Ali, from the "one Amoy net" micro Bo can respond to this 24-hour monitoring "Beijing-Soviet" The enthusiasm of the war is not inferior to the Olympic Games.

Parity is actually a Amoy network of the best, and a Amoy network strategy, through the core of the capture event, combined with its own business characteristics, timely release a number of major participants in the price list, so that the spectator is happy, while upgrading to price reference guide, the price-sensitive users to their own platform.

Especially today, a lot of media began to quote a Amoy net timely data, but also have a lot of questions, well-known electric business Observer Wang said: a Amoy network through the price comparison of the establishment of the public trust platform is actually not fair, everything is Alibaba Group for the highest interest point. The rest is a talk.

Occupy the moral high ground with a whistle for the referee

Well-known lawyers Haitian think, Ali like playing the moral name, step on the edge of the law, and this is a breakthrough in the legal bottom line, they are not only in the test of the electric business environment, but also in the test of the psychological bottom line of the emerging electricity quotient. In fact, from a certain legal point of view, a Amoy is actually illegal. But standing in the moral fair angle, is injures the enterprise image standard.

From the actual meaning behind, Alibaba by throwing out a Amoy net, help Ali group comb industrial structure. At the same time a Amoy set up the industry commanding heights, so many consumers feel that it seems to be a more objective third-party platform. This achievement of Ali Group's dual role transformation, both when the athlete and when the referee.

I think, a Amoy even Alibaba Group is in the challenge of the entire industry practitioners psychological bottom line, they are testing water, and a Amoy is a good role.

Ali Gome surface handshake aimed at attacking Jingdong

Eric Liu, a well-known analyst, revealed that from another angle of the price war, Su Ning shielded a Amoy crawl, and Alibaba cat really with the East is direct confrontation, from micro-blog and the news can be seen, a Amoy has been to help Gome talk, Alibaba is to foster gome through the back, borrow the hand of Gome to suppress Beijing east, To stabilize the cat's position.

From a Amoy to the implementation of the "official" look, in the Ali group is now a "diplomat" role, whether the black hand or the infiltration of other areas. Said here I have to small gossip about: a Amoy in the help of Ali system comb industrial structure, and eventually eat Baidu search market. Baidu or Tencent, will encounter huge challenges, this is Ali group's ambition.

Finally summed up: with moral hats, around the swagger, high price flag, improve user viscosity. Under the guise of playing smart, always put the audience as a fool, Black Hand, black hands.