"Three Kingdoms Kill" in the Netizen and the Spectator's questioning and the shout continues

Yesterday, by the Beijing-East provoked, Suning, gome two big household appliances giants to participate in the big household appliances "three kill" in netizens and spectators of the query and shout to continue.

Jingdong Mall because first price, price and no advantage to be criticized; the three major electrical appliances on the site half of the home appliance in the stock status, but also let consumers greatly dissatisfied, that this is a marketing gimmick.

The reporter found that such an upgrade seems to have won "applause", and more is that he fooled. With the promotion of the carry out, out of stock has become an unavoidable problem, some manufacturers have made it clear that if you want to price, it will stop the supply of electricity dealers, not to pay for the price war.

This morning, the Ministry of Commerce, for the first time, has noted that individual large e-commerce companies are competing to reduce prices to carry out sales activities, will continue to pay attention to the progress of this matter.

Yesterday cop-out

The price of the goods is only 4.2%

Early in the price war before the start, there are businessmen said "you dare 1 yuan, I will dare 0 yuan." This also makes many netizens stay up late to wait, hope can buy 0 yuan, one yuan of commodity.

But from a Amoy network monitoring show but let consumers disappointed, yesterday to Beijing east led by the highest price of goods fell only about 10%, the highest price range of 284 yuan.

Amoy Net price monitoring system shows that the day of August 15, a total of 6 business network to monitor the network to buy large household appliances more than 117,000 products. Just over 5,000 of the commodity prices have fallen, representing a total of only 4.2%.

In the announcement of the price war in the merchants, Gome electric organ net price of goods to reach 16.6%, is the most real to the power of the business. Jingdong Mall to reduce the proportion of large appliances only 6%.

In addition, Jingdong Mall yesterday 9 o'clock in the morning before the price of many big appliances up. Amoy Net price monitoring system also shows that Jingdong mall commodity prices from August 14 24:00 began secretly price increases, up to more than 15%.

According to the monitoring, Jingdong Mall at least more than 100 appliances and electronic goods raised the price, and nearly 30% so-called low-priced goods show "no goods."

The reporter then through real-time view a Amoy network comparison of the list found that in many businesses advertised the "lowest price" of the commodity data, more than half of the goods are in the state of no goods.

In the air conditioning category ranking in the top two gree and a large gold air-conditioning for example, in addition to Xun, Bowser, Jing Dong, suning Three are all out of stock.

In television, refrigerators and other lists, the reporter also found that more than half of the goods appeared out of stock situation. No wonder consumers said, "the Web page can not open, even if opened also out of stock, to wash and sleep." ”

Upgrade the war today

Liu then fooled netizens not to believe

After yesterday by netizens questioned price war system cop-out, today 9:40, "Big Mouth" Liu again, the price war has just begun.

"No patience with suning 10 yuan 10 yuan price reduction, today 11:00-12:00, direct distribution of 2000-300 and 3000-500 of the Big home appliance coupons, equivalent to a cheap 300-500 yuan per piece, step." ”

In addition, the user who orders the order after August 14 will receive a certain amount of compensation, regardless of whether payment is made or not.

This micro-bo, immediately attracted netizens onlookers. Less than half an hour, the forwarding volume has reached 5,765 times, the number of comments reached 4,855 times. However, reporters noted that the majority of users involved in the review and forwarding are Liu. "Do you have the goods", "please fill out the goods before you say", "Coupons?" Is that going to be a product? "and so on the source of the query sound constantly.

Liu did not respond to the latest response.

Suning response

Add 500 million to the entire product

For the morning Liu of the declaration of war again, Suning Tesco executive vice President Li Bin also said on Weibo, "promotional activities can not rely on play gimmicks, not to say, only the real benefits of consumer recognition is fundamental, yesterday's market performance has fully proved everything." ”

Suning decided to ensure the absolute advantage of home appliances products and abundant supply on the basis of additional 500 million into the computer, mobile phones, digital and other whole-world goods, to ensure that computers, mobile phones and other categories of the best price, otherwise give twice times the difference compensation, real let consumers.

Suppliers

If you touch the bottom line, it won't pay for the electricity dealer's price war.

In this battle, no matter who wins the negative, the most injured are suppliers.

According to the reporter understands, the electricity merchant channel in the pressure home appliance manufacturer's price at the same time, even starts to default the payment. Konka Vice President Mu Gang in Weibo questioned: "Jingdong Mall is in the business?" Is the destruction of social wealth, Chinese entrepreneurs if so developed impetuous insolent and disrespect opponents, in the near future will be defeated. ”

Home appliance industry veteran personage Liu Haoqing also pointed out that relies on the manufacturer's supply, kidnaps the consumer's price interest, uses the low price to produce the so-called sales performance, wins the investor's sustained investment, the circle money completes its goal. This practice is not to support or feed the development of manufacturing industry purely from the angle of modern industrial division of labor.

In this connection, the United States, the company's refrigeration Beijing branch of the official said this morning to reporters that "the electricity business between the price war is between them, but if you want to our prices, we will stop the supply of electricity dealers." ”

Hisense Beijing Company in charge of the attitude and the United States as ever, "we will not pay for the price of electricity dealers, now the goods will not be made up, unless the price mentioned." ”

Commerce

Concerned about the price reduction activities of the electricity dealers

For yesterday's electricity dealer price war was accused of the first increase in prices and then reduce the situation, at the Ministry of Commerce's routine press conference this morning, Danyang, a spokesman for the Ministry of Commerce, said the Ministry of Commerce had noted that individual large e-commerce companies were competing for price cuts to carry out sales activities, and the resulting market heat and concerns of consumers and suppliers. We will continue to pay attention to the progress of this matter.

Danyang said that the Ministry of Commerce believes that regardless of the manner in which the enterprises to carry out sales activities, we must strictly abide by national laws and regulations, consciously maintain fair competition market order, and jointly promote the healthy operation of household appliances market and smooth development. No matter what promotional means, should strive to improve the management and service levels, and actively protect the legitimate rights and interests of consumers and suppliers.

Physical Store

Lower prices below the line

This morning, Gome Beijing branch of the public to reporters that Gome entity stores all the prices of goods will be lower than Jingdong mall's price. Welcome consumers to the shop at any time, if consumers find that our price is higher than online, you can always provide information to gome, information once verified, Gome will reward consumers.

Suning appliances this morning also said that from today to 20th, Beijing Suning Line will ensure that the city's lowest price.