Three Kingdoms Kill: the home appliance dealers are the winners

Price fraud may be constituted by the original price of electric quotient

In the Beijing-east, Suning, Gome price war, a Amoy network published data were questioned. Yesterday afternoon, a Amoy network to convene media communication, denying the artificial manufacture of data. According to Analysys International data, the three countries kill the business are winners, they add a large number of users and orders.

After the start of the price war, many consumers found that a lot of lower prices are the first rise and then drop, some of the merchandise is not falling back. Fengtai Court Liang Today in the Beijing Daily article that China's price law 14th on the prohibition of price fraud has clear provisions prohibit the use of false or misleading price means to lure consumers or other operators to trade with them. The provisions of the prohibition of price fraud 7th listed the following six items: fictitious original price, fictitious price reduction reason, false discount discount, falsely lied to reduce prices or will raise prices, lured others to buy. The use of the original price and promotional prices to highlight the price range is also a popular marketing tool sellers. So how is the original price determined? 4th of the circular of the State Development and Reform Commission on the interpretation of the relevant provisions of the provisions prohibiting price fraud: "The original price" means the lowest transaction price of a transaction note which is transacted at the trading place within 7th before the reduction of the price; The price of the last transaction before this price. In other words, the original price can not be casually labeled, or it may constitute a fictitious original price, thus forming a cost fraud.

On August 15, after the start of the Beijing-East, Suning, Gome price war, a Amoy network began to publish statistics to the outside world to analyze the actual performance of the E-commerce site participating in the price war. Yesterday afternoon, a Amoy net site released a PPT document, again on the price war data analysis. According to a Amoy network released data show that in this round of price war, the number of participants in the prices of goods are mostly below 5%, the price range is not more than 10%, but at the same time, there are a small number of goods to increase prices, the price range is about 10%. Jingdong Mall Each price is cheaper than suning 1 yuan of money, but suning every time to adjust prices are cheaper than Beijing East 30 to 50 yuan. In addition, a Amoy net said, Jingdong Mall at the bottom of the price, the shortage rate reached 30%.

Yesterday, the market research company Analysys International released a data show, the price war on Jingdong Mall, Suning and Gome Online mall traffic formed a huge pull role, and for each major platform brought a large number of new users and orders. From the site traffic changes, Jingdong, Suning and Gome have reaped gains.