Three levels of website marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website Marketing includes website construction, website promotion, website operation three levels.

1. Website construction

can develop their own independent personalized site front and back management system, the advantage is that because it is a personalized web site management system, so a set of horse is the possibility of being attacked is relatively small, and have independent intellectual property rights; the other is the use of the existing Web site management system, broadly divided into three kinds, one is ASP architecture, One is the PHP architecture, There is also a asp.net architecture, which is better, there is no unified statement, generally speaking, the ASP is a bit outdated, PHP is now more popular web site management system, including some portal sites are still using this kind of Web site management system, ASP.net is Microsoft vigorously develop the framework of promotion, ASP is Microsoft's products, unfortunately Is that it has become the old yellow, not from the ASP upgrade to ASP.net, which is a bit like DOS can not be upgraded to Windows.

ASP Web site management system, dynamic Easy CMS is a widely popular set of management system.

PHP Website Management system, the current more popular is dedecms, Imperial cms, etc., divided into free version and authorized version, generally speaking for the free version of the individual or general company station from the function said, is fully competent, just from the point of view of product services, the free version of the service is very limited, this we can fully understand.

ASP. NET free in the domestic less, the foreign mainstream website use more, do not recommend personal website Use this kind of management system, because if oneself is not proficient in the program, follow up maintenance cost will be very high.

Overall: personal site, recommend the use of mainstream free PHP management system. For example Dedecms

2, website promotion

Website Promotion Personal Webmaster is the most interesting topic, but those who used to be very useful gongfu, now most of the results are very little, such as forum mass, spam, and so on, and this method to visitors more than loyalty, the site is just a horse race, can not effectively accumulate visitors is difficult to get long-term development.

Combined with some of their own experience to do the station, to talk about the personal website to promote some of the feelings, for everyone to exchange discussions. I do is the financial station Jack Network (www.jj88.com), a lot of webmaster passed the promotion of the road, I have passed, but a general feeling is not obvious effect. I will explain in advance, I speak of the promotion refers to the content of the original premise, in the content of the site has a certain basis of the premise down on the site to promote, leaving the premise, then or not to promote the first, or first the general construction site first, then to show others, there are many station friends, Stand one out of the urgent Baidu included, in fact, do not need so urgent, I stand out, is afraid of Baidu to include, because they think it is not good enough, some of the content in advance, and not to change their own, there is content, Baidu included is a natural thing, I did not offend Baidu, is it.

Website content basically has a kind of, can carry on the promotion, return to just the topic, the old way is the effect is bad, the promotion must have the innovation, does what thing, this innovation two words most important, also the most difficult. After the Spring Festival last year, I junior back from home, a person is really nothing, I will write an article, at that time also did not care too much, also not too attentively, I opened a bo in the net, wrote a "after the three big dangerous market" (I estimate Baidu search, still can search), the next day a look, how so large flow, At that time already had good tens of thousands of people to look, I again open net home a look, ah, broken, the title on the home page, this article on the home page for a few days, may be the Spring festival, newer than usual slow, a total of 200,000 people click, I was hesitant, is not in my article inserted in my website address propaganda it? The next day, I decided to take a risk, the result is my site at that time, three consecutive nights of server stall off, then again during the Spring Festival, also can not contact with the space business, very painful, then of course, net found, and then did not push my article. The same is true of the Sina net, once also to my manuscripts, I wrote all the financial articles into their top 50, but also because the propaganda site was K, last week counted to me spared, in the Sina home page Gold position published my one stock comment, also discovered later, found that their blog suddenly flow greatly increased, I will find, Did not expect to be issued on Sina home page, not financial channel home page, is the SINA.COM.CN home page, so two or three hours that has more than 30,000 traffic, I still put their own Jack Stock Bar (http://bbs.jj88.com) of the link added to, did not endure, ah, this manuscript has been seen for more than 50,000 times , but the next morning more than seven points from Sina home page up and down. I say these two things, want to be or intend to make the website promotion friend a little inspiration, is in the website promotion we need to have the breakthrough, has the innovation, perhaps also has many stationmaster to have very good method, also can speak out, we all study progress together!

3. Website operation

Website is to make money, I can not imagine a site for a long time not profitable, your interest can be maintained for how long! Website operation to be positioned in the advertising revenue as the main body is very difficult, only Sina, Sohu can do this kind of thing, you see Alibaba, Ali mother, Taobao and so they have their own clear profit model, Advertising is a sideline. So the location of the site is very important, small positioning is a personal site smart positioning, you see Chinaz, ADMIN5 their positioning more accurate, because in their field, there was no towering trees, they came out to become the industry boss, become the industry boss means what, we must be very clear; This is very important, positioning determines the space for survival and development!

The website content construction must have the original thing, must have at least one or two good dishes, each column is unique is very difficult, this is like entering a restaurant, each of the restaurant is a famous dish is not likely, we choose this hotel has not gone to another restaurant is directed at its signature dish, so I jack online an original dish , this is "old Le said stock", many visitors to the Jack network to listen to old Le said stock, which requires you to your station positioning to be combined with their advantages, at a certain point, you have a good expertise.

Website operation is a long-term thing, its essence is brand building, Brand is a kind of appeal!

The core of website operation is to have its own profit model, I have seen a webmaster about the preparation of SEO optimization tutorials, 1600 yuan/set, sold hundreds of sets, I said this matter, the same is to give you an inspiration, how to find their own profit model, which needs to combine your own site content positioning to make a comprehensive consideration.

Write so much, are a little superficial feelings of their own, I hope more of the standing friends criticized! Statement: This article original, if you need to reprint, please specify the source!