Three magic weapons to promote website traffic conversion rate

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Now around a lot of webmaster friends, or corporate friends, there will be a common problem, that is, the number of IP site every day, but really can buy our product ratio is very low, which involves a website traffic conversion rate problem. What is the conversion rate? The so-called website conversion rate is to our website and the number of successful purchase of our products in addition to the total number of sites since. So what can be done to increase the rate of conversion of our website traffic? Here is my 1th:

A long tail keyword positioning

When it comes to the long tail key words may not be very clear to this, long tail keyword features are relatively long, is often 2-3 words, or even phrases, exist in the content page, in addition to the title of the content page, also exists in the content of the article. Often such a word search is very small, and unstable, but the long tail keyword to bring the flow of the conversion rate is much higher than the target keyword. Long tail keyword features are: Extensible, targeted, wide range. Maybe people don't quite understand this, I'm here to give you an example:

For example, this "down jacket" and "2010 the latest winter down jacket where to buy", we can clearly understand that the second word is a long tail word, in terms of this conversion rate, we think which word conversion rate will be higher, although the word search volume, it must be the first word to the flow of large, but search " Down jacket "The word of the person, can guarantee must be to buy our products?" and the search for the second word is not already have the desire to buy, basically as long as the answer to the user's query, this can be a deal. Often the user and we deal is through such a long tail word to achieve. After all, if a user knows his purchase needs, he will search for more detailed search, so we can fully explore the long tail keyword, then we can find these long tail keywords?

① can go through Baidu's dropdown box and related search

② can be posted through Baidu, Baidu know, search and ask, Tianya, there are forums, communities, blogs and so on

③ can use long tail keyword mining tools

④ can go through Google's Magic Compass tool

⑤ can bid by Baidu

⑥ can also be implemented through business-pass software

OK, we can find our long tail by the way above, then not all to do, this is the following steps:

Two pairs of long tail keywords to do a precision analysis:

There are several ways to:

Analysis of ① Baidu bidding

② keyword Ads

③ Website Statistics Tool

④ Business Pass

Well, we've all chosen these words, so how do we do that? This is our third step:

Layout and analysis of three page content (or take this "down jacket" as an example)

Here, first we have to make the title of our pages more attractive than others, and our description should be sufficient to give our product information to our users, because users search for a keyword, the first thing to see is these two. And then our title and description are OK, users will click to come to our page, are now stressed that there is a picture of the truth, so we must get some pictures to arouse the attention of customers, (the picture is best model + physical + details) and then coupled with the actual description of the emotional, Of course, the content of our text to include the characteristics of our products and advantages, it is best to solve the user's concerns, plus we put the relevant products, recommended products are laid out on our page, so that users will be more like our website, the site must have an online customer service, So that when the user has problems consulting, we can easily meet the needs of customers. There is also our website must have an online message page, after all, each user's Internet time is not the same, if we work, and users still have some questions, then through this page, we can and users to communicate effectively, so as to enhance the conversion of our website traffic. And our website must have a clear purchase process, plus we can provide users with a good faith protection, (such as 400 phone, he can increase the user's trust to us) and can guarantee after-sales service, I believe this time our site was successful, the site's flow rate will increase.

I'm going to talk about this today, and I'll give you a summary, one must dig more long tail words, after all, such a word conversion rate will be very high, two find words to do some analysis of the accuracy of three is on the page layout we find these words, I believe that this implementation, will improve the rate of conversion of our website traffic.

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