Three main lines of information flow, capital flow and logistics electric business operation

Suningyun Hong-Yi Capital of 420 million U.S. dollars strategic investment pplive, and gain control, became the first big in the year involved in the merger case of electric Enterprises (Alibaba's share of Sina Weibo, although up to 586 million U.S. dollars, but only 18% of the shares, did not achieve holding), last September, Suning with 66 million U.S. dollars wholly-owned mother and child vertical site acquisition of red children, this year, and a high-profile foray into internet finance, to apply for Suning bank, and has been paid by the Fund settlement license, will be introduced in the near future class "balance treasure" of financial products, its investment, financial field of a series of actions to show that its intention is not only the expansion of products, channels, But in the information flow, capital flow, logistics to make up for their own short board.

Information flow, capital flow and logistics are the three main lines of electric business operation, and also the internal logic of supply chain system, and a series of behaviors are carried out around these three main lines.

Information flow, enterprise internal technology platform has been relatively mature, whether it is self-developed or purchased can guarantee the normal operation of the enterprise, the current information flow of the competition is mainly reflected in the large data and external access to the contention; as we all know, the electric dealer has the massive user consumption data, may in the user purchase behavior, Product sales and other aspects of providing strong data support, especially for platform-type electric quotient, these data can provide more accurate service to the merchant in the product, the flow, the promotion, the sale and so on each aspect, for example Alibaba launches cloud platform, already in the big data application aspect pulls out the top; flow is the key to determine the success or failure of the electrical business With the increasing cost of traffic, a loud yell on someone to see the era has passed today, the source of external traffic is more precious, due to the increasing flow of the cost of access to control the entrance end became one of the important choice of electric business enterprises, suning acquisition of PPLive, Ali shares Sina Weibo, gold map, Ma Yunqiang push to contend with micro-letter, Beijing east to give up micro-letter transfer Easy letter, Ali comprehensive public test micro Amoy, micro-letter open O2O and other events are the enterprise layout of the entrance to the certificate; In the previous, Alibaba has been separated from Taobao "one Amoy", layout vertical search, micro-blog, to add a Amoy, Micro Amoy, map to achieve its in the PC, Mobile end of the overall layout of the portal, control the flow in a sense is to control the future sales.

In terms of capital flow, the era of the electricity trader financing is already basically past, now is the user resources to cash out, the rational use of the hands of the stage of liquidity; In addition to strengthening the management of vendor accounts payable, the electric business has turned its attention to a large end-user group, and began to rob the bank of "deposits" and financial services, Alibaba launched Balance Treasure, 7th annual yield of 4.73%, Higher than the bank deposit interest of about 1.5%, the cumulative amount of purchase has exceeded 130 billion; In addition, Jing-dong in early 2013, the acquisition of net silver online, and relying on its business infiltration into the supply chain finance, in August set up a microfinance company, Suning Bank name has been approved by the General Administration of Industry and commerce, Suning will be in November to launch the balance of financial products, hot Internet gold To become a new field of electrical business, relying on the retail business and a large user groups, electric business enterprises are to use the largest amount of capital turnover up, to create higher than the traditional financial income; it can be said that the deepening of capital flow business is the extension of the traditional sales business of electric dealers, The development of financial business will also speed up the use efficiency of the retail business and reduce the risk of capital chain breakage.

Logistics, logistics more reflect the internal operation and management level of enterprises, in the logistics field of the layout is initially passive choice, and with the acceleration of the integrated process of electrical business, Logistics has become its new business unit, relying on logistics can be to the depth of business development; Beijing east in Guangdong, Wuhan, Chengdu, Shanghai and other regional Dajian Logistics Park, In addition to the concept of logistics, land has become a core resource; Jing-dong in the region to obtain a large area of land use rights, and even once out of the Beijing-East will set up a real estate company news, and the rookie network led by Ma is a big investment in the land, there is news that its land in the country has more than 20,000 acres;

From the above information can be seen, the electric business is around information flow, capital flow, logistics open integration process, with the traditional retail business as the core, to carry out the relevant and independent operation of the business module to achieve diversification, broaden the income, profit sources.