Three major considerations for upgrading the site's conversion rate

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Friends here have their own website, I would like to ask the site of friends here have made money? How much traffic do you have on your website? How much revenue do these flows bring to you? What are the reasons for your income not being ideal? This is actually a conversion rate problem, your site traffic that is afraid of high, There's a good tens of thousands of to hundreds of thousands of every day, and there's no conversion rate. So how are we going to improve our conversion rate? First of all, let's be clear, what is the conversion rate? The conversion rate is the turnover rate that we divide by the number of traffic per day on the site.

So how do we improve the conversion rate of our website? First of all, we need to know, the user or customer is how to come to our website, he is through the direct input URL or Baidu search over, probably most of the friends will say from the search over, right, after all, our site is not sina Sohu = = Major stations, Not so high visibility, people will not collect our site, then only through the search to our site. Now the question is, what kind of word does he come to our website by searching? For example, now the weather is cold ah, I want to buy a down jacket wear, then I am not going to Baidu to search for a down jacket, but this range is too big, I can not find what I want, I want this year's most popular down jacket, So I'm going to add one of the most popular words in the down-jacket three. So I search out of the face, out of the result is more accurate, if the results are not my satisfaction, I want this year, not last year, then I in the most popular jacket front plus this year or 2010 this word, Is the accuracy of the higher. Then my final search of the word became the most popular 2010-year down jacket. When it comes to friends here, it's the long tail, yes, yes, we have to do is to find the long tail keyword, may be some friends see here will feel strange ah, so long words will be searched, I tell you, these words will be searched, and the conversion rate of such words is quite high, why? Because I search down the word range is too wide, I can not find what I want, then I will add some adjectives in it, right? Well, now that we know what to do is this kind of long tail, these are very buying intentions of the word is what we are looking for, find them, also found our customers, So how are we going to find these long tails? Rely on us to think with our own heads? There are many ways to do that, the first big thing we're going to say today: the mining of Long tail keywords:

1. Usually when we search a word is not the Baidu search box to enter some words will appear after a drop-down box ah, this is the day 24 hours search the highest word ranking, which is looking for a long tail of a way, there are we enter a word point of return after the Baidu page in the bottom there is a pretty search, is not, Here will also appear some words, this is Baidu's related search to bring us a long tail.

2. Baidu Post Bar, here will also provide us with some words

3. Baidu know, search and ask questions and answers platform

4. Google's keyword tool, now a new Magic magic disk, this tool can also you we bring a lot of long tail.

5. Major related forums, such as we want to find and down-related long tail, then we go to some clothing forum, as well as the major portals of the clothing channel, these places can find relevant long tail.

6. Webmaster Tools = = Software, these software can let us easily grow a lot of long tail, but these long tail is not what we want? Here we must pay attention to the accuracy of the long tail, an accurate expression of the desire to buy the word is what we want, which is to ask us to select the long tail when special attention, Not every long tail can bring us a conversion rate, but, as long as it is a relevant long tail we should do it, why? As with our main key words, can bring us traffic, also can bring us customers, bring transformation.

There are friends here may say, you these long tail can bring traffic? Here is a description, traffic is not what we want, we want conversion rate, there is no conversion, I said before, your flow is tens of thousands of hundreds of thousands of what is the use?

There is a long tail, then we have to do to make it reasonable layout to our website, our pages on a reasonable one, the other customers come, your page to do to keep this customer? This involves the second big point we're going to talk about: the layout of the content.

First we have to be clear, our page is to do to users, not to see the spider, so our focus should be placed on the user experience, we have to consider how to do this user experience, so that we can retain customers, then look at the layout of the following points:

1, the title of the article is your long tail keyword, or contains this long tail, generally an inner page only do a long tail, because the weight of the inside page is low. Moreover, the article title must be set to the page title--some programs do not support, then this program will give up. The customer comes through your long tail, he wants to see is your product, your title to write very attractive, so as to attract him to click in, and leave him.

2. Description, what is the description? It's a compliment to your title, and maybe your headline doesn't attract customers, and your description is especially important, and you have to include your long tail. The same thing, at the same time a lot of people in the sale, they are ranked in Baidu 123, after observation we found that the first row of the station traffic sometimes less than the third, which fully illustrates the importance of the title and description.

3. Next is the content of the editor, we in the article content to give the first occurrence of the long tail bold (this also if we this page the most important long tail, is a page only need to have a theme is enough), and can give him a link. We should try to ensure the simplicity of this page, we must highlight the focus of this page content, this focus is around the long tail word and planning content, content as far as possible to maintain uniqueness. Also note that the page long tail keyword exposure rate of this probability control in about 30%. The title embodies the long tail word is also very important. Keywords/description with long tail keyword embodiment.

The above is actually to solve a user experience problem, there are a few small details everyone attention is, a site access speed, if a site is not open for half a day, this is not conducive to user experience, B typo, now I see a lot of websites, Do not know is not his collection of replacement or the reason for his own culture, in his editing when there are typos, he did not change, this customer will see that you can not write the word that also do what products, this must pay attention to AH.

So now we choose the long tail, the page is also done, the customer came to see after the good, then he will not buy it? I think not, because he has a big question mark in mind, why do I believe you this product? The first time I saw you, I first contacted you about this product, and it was online, Do you want me to believe you? This is not realistic, this time we need to solve this problem, which comes to the site we want to talk about the credibility of the website:

So how do we solve it? For example, we buy things in Taobao, then we can also look at the products of this business star, comments, seven days return, genuine protection, is not to provide = = as a reference. What about our corporate website to make people believe us? In fact, a site as long as the following points are sufficient:

1. The integrity of the basic information of the website: if our site has only a few words, or only to talk about their own business philosophy, the company's products, strength and reputation of users concerned about the problem, this very impact on users AH. Information integrity including your business license, legal person's relevant information, basic contact information such as address, Phone number, email, site owner = = =

2. Product introduction Too simple: Users can not determine whether the product to their own value, not only affect the purchase decision, may even worry about product quality assurance and other aspects of the problem

3. There is no clear personal information protection statement: In the user registration requires users to fill out too detailed personal information, especially related to identity card number, home address and telephone number sensitive information, and do not specify how the site will use this information and whether the user's personal information is confidential;

4. No fixed contact: In the website contact information may just be a "mailto:" link, the user clicks the "Contact Us" menu inadvertently pop-up an Outlook Express program, no company address, no fixed telephone, these users will have a great degree of trust; Here we'd better do a 400 or 800 phone call, let him show on our site's homepage or content page also can, only give someone a mailbox address, you think of it is you, you will believe it?

5. Impact of payment methods: If the payee information is a personal savings account, how can you expect users to believe that you are a legitimate business? This is also a very important aspect of the credibility of the site AH.

The conversion rate of the site Ah, in fact, the most important or mining keywords Ah, the following two aspects, as long as you understand, according to the content of the above mentioned to improve on it. And digging up keywords is a very long thing, you may not be able to dig one day you want, or you may use tools to dig a lot out at once, and these may be unqualified, as I said in front of the long tail to have a precision, positioning is the same, a qualified seoer day to spend at least 20%--30% Time to specialize in doing this thing.

Author: Old V, my microblog is http://t.sina.com.cn/laovseo, a person on the road of SEO, welcome everybody to study together with me