Three major network promotion methods

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Search Engine Promotion method

Search engine promotion refers to the use of search engine, classification directory and other online search information function Network Tools to promote the site. Because the basic form of search engine can be divided into web Spider-Type search engine (short search engine) and based on artificial classification of the search engine (for short category directory), so the form of search engine promotion is also based on search engine methods and classification based on the method, the former including search engine optimization, keyword advertising, Bidding rankings, fixed rankings, content-based advertising and many other forms, while the latter is mainly in the category of appropriate categories for Web site login. With the further development of the form of search engines, there are other forms of search engines, but most of them are based on these two forms.

Second, the Network advertisement promotion method

Network advertising is a commonly used network marketing strategy, in product promotion, website promotion and so on have obvious effect. The network advertising users to promote the website, which has the choice of a wide range of network media, various forms, strong applicability, timely delivery and other advantages, suitable for the initial release of the site and the operating period of any stage. The common forms of online advertising include: banner ads, keyword ads, classified ads, sponsorship ads, email ads and so on. Now there is also a network called Vogate macro-media advertising advertising mode, which will promote the network advertising to a new height.

Iii. e-Mail promotion methods

e-mail as the main web site promotion means, commonly used methods include electronic publications, member communications, professional service providers of e-mail ads.

Email marketing based on user licensing differs from spam (Spam) licensing marketing has obvious advantages over traditional promotional methods or unsolicited email marketing, such as reducing the nuisance to users, increasing the accuracy of potential customer positioning, enhancing relationships with customers, and improving brand loyalty. According to the license email marketing application of the user's e-mail address resources in all forms, can be divided into internal list email marketing and external list email marketing, or abbreviation internal list and external list. The internal list is usually called the mailing list, is the use of the site's registered user information to carry out email marketing, common forms such as news Mail, member communications, electronic publications. External List Email marketing is the use of professional service provider's user e-mail address to carry out email marketing, that is, the form of e-mail ads to the service provider's users to send information. License Email marketing is a relatively independent one in the network marketing method system, which can be combined with other network marketing methods and can be applied independently.