Three major obstacles to large-scale online games company why it is difficult to change hand tour

"Sohu It News" (text/game) Although the hands swim very hot, but in addition to Tencent such a platform company, the rest of the product as the core of the large-scale end-travel companies want to travel to the hands of the transition is still difficult, the following these ridge if not past, the transformation can only be an empty words. The first obstacle: the organizational structure is still the end of the system 1, excellent people do not want to go to hand Tour team from the top three of the domestic network of online games company left the middle said, the end of the project group even the worst projects can get more than 200,000 of the year-end bonuses, core project staff's year-end award and the Hand Tour project group last year's year-end bonus is also 20,000, the difference is 10 times times, and usually the basic salary also has more than 20% gap. "When you see such a wage gap, do you want to go to the end of the project or go to the tour?" Now the end of the company's bonuses are linked to the performance of the project, although the hands of the fire, but there is no way to income and the end of the travel ratio, in this distribution system, the team received less money on the poor. said the other. 2, hand Tour team is marginalized in addition to the income gap, the hand Tour team in the large end of the company is also a long-term marginalized position. The above separated the net swims the company middle-level discloses, in the large end of the company, excellent first-class talent are left in the end of the core project, a common rule is that only those who are not fancy, but do not want to leave the person will be assigned to the hand or the page Tour project. 3, lack of talent training mechanism to travel the company's existing structure, there is no good talent training system is also the development of hand travel business obstacles. In the end of the project, whether from art to the main beauty, from planning to the main policy, there are clear promotion routes. To giant network president Guicophe as an example, the other side of the master after graduating from a numerical planning to start, and then in the work because of outstanding performance received Shi Yuzhu appreciation, from an ordinary planners all the way to the president's position. And in the hands of the project, because many of the end of the company's rival tour project wear tinted glasses, that is the edge of the team, so lack of the opportunity to show their ability to move, resulting in the hands of the topic although in full swing, but so far the lack of well-known producers. The second obstacle: can not get rid of the end of the mode of thinking 1, the CEO is still the one who has the experience of a large end travel company, said that because the end of the team to contribute to the company's internal revenue more, for managers who do not know the game, will be more dependent on the views of the team, and for the boss who knows the game, The way of thinking is also mostly in the end of the travel era. The other side, for example, in this ChinaJoy, the giant network President Guicophe on the public said, the end of the tour is not everyone's darling, the media focus, but still alive very moist. And Guangyu game Vice President Zhu Ping also openly said that the end of the game industry is still the main growth point. Although these views are very right, but the other side can also see that the attitude of the opponent and the way of thinking is still in the end of the era of travel. 2, the internal discourse right to the end of the tour in a top three of the large end of the company's internal product discussion, the team leader's opinion on the impact of the boss's opinion, the last hand Tour team can not be forcedThe product has been modified in accordance with the views of the end-travel team. The disagreement at the time was that the team thought the game was not designed to guide the player to pay and lacked the mechanism to attract long-term gaming, while the team believed that the tour could not be designed in accordance with the idea of an end trip. "Hand tour and end of the research and development concept is completely different, end of the product idea is to attract users for a long time game, and the hands of the product idea of the core is to allow users to pause at any time." Two different concepts of research and development after the conflict, because the boss is more understanding of the end of the tour, and the end of the team's views resonate, so they have a stronger voice. The head of the Mingshou Tour team said. The third major obstacle: Hand Tour income can not support large end travel company 1, hand tour failure rate is high for large-scale end of the trip, even if one end of the trip to do rotten, but also just how much the problem of profitability, and the opponents of the project, if the project fails, the initial investment may be wiped out. Shanda Games Vice President Liu Hong frankly, Shanda game in 3 years ago began to explore the market, the peak period of the grand Interior project more than 10 hand tour projects, but these projects ultimately can not escape the fate of a dead end. If there are no successful cases in other areas, Shanda will not promote the million in Tens's budget. 2, income comparison according to the game industry projections, end Tour "Journey 2" average ARPU in 230 yuan, and the current most popular hand tour "My name Mtonline" average ARPU less than 2 yuan, this group of contrasting figures against the end of the huge profits, at the same time, The end of the tour is based on high Apru value for the major listed companies contribute to a steady stream of income. 3, margin contrast Shanhu previously revealed that the end of the company is their own research and development of their own discoveries, and therefore is a benign growth, and hand travel due to the involved with the channel into, coupled with its own low ARPU value, margin than the end of the tour lower. 4, the share price influence one game industry personage admits, the end swims the company mostly chooses the overseas listing, but the hand swims the listed company currently still the proportion is very few, the two play different. The only one in the domestic hand tour concept of the technology as an example, is through the concept of speculation to push up the stock price benefits, and overseas listed on the end of the company mostly through to the user fees to gain profits. Solution: Some analysts said that for large end-travel companies, at this stage to make it conducive to the team's structure adjustment is not realistic, but can be made from the following aspects to make adjustments: the Project independent, undisturbed, directly responsible for the CEO, the CEO also want to rival market enough attention. Give the company a hand-travel team that can't create a lot of revenue at this stage enough to respect, instead of seeing the team as an edge. For these solutions, the game does not think that the evaluation as good, anyone can talk, but the actual operation is another thing, the game if you want to know better solution, you can go to do the game company's hand tour leader, rather than summing up all kinds of phenomena here.