Three major performance of SEO influenced by social media network

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1. Link impact

Social media site activities generated outside of their own site, the page itself optimization has no impact, but the most important SEO external link construction may have a significant impact.

Most of the social media site is the user contribution content, can be free to leave the URL, but for SEO personnel, bring links is not send a post URL so simple, the vast majority of users can leave the site has been done, leaving the URL does not become a common sense of the link. So using social media sites to build external links is indirect, requiring other users in social media to focus on your brand, product, or topic, and then users will discuss and refer to your site in their own websites and blogs to bring links.

Because of the middle of such a do not go, so social media site of ordinary interaction is difficult to bring links, only what become hot topics, such as the meager on the forwarding of hundreds of thousands of times, in the forum was hotly discussed topics, can bring a lot of traffic and valuable external links. The advantages of the external links brought by this way are obvious, very natural, the user actively contribute, but also one-way links. There are also high weight domain name links.

2. Interaction and Word-of-mouth Communication

In the social media site marketing, the most important thing is to interact with other users, build brand awareness, help Word-of-mouth spread. Accumulate a few strong, have many fans of social media website account, when the site has any new topics and products, a meager or a post can be quickly conveyed to thousands of people, including influential people on the internet, but also have their own management website, blog people, If they can push your message around two times, your posts and links will appear on more sites and your site will have more discussion. The resulting impact is difficult to accurately statistics, in the long run can affect rankings and SEO effect.

3. New forms of link flow become the ranking signal

The links that remain on social media sites are mostly not the normal links that search engines use directly to compute weights. But the number of social media site users is huge, the number of links left is also very alarming, as if it has formed a new form of link and weight flow patterns. Google, for example, publishes links in Twitter and Facebook into ranking algorithms.

The massive link flow on social media sites is bound to be checked by search engines and unlikely to be indifferent. The goal of search engine rankings is relevance, authority and practicality. Social media site users posted links is a manifestation of practicality. Although these links are unlikely to pass weights like regular links, they are likely to become or will become a new ranking signal, as an adjunct to normal links.

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