Three marketing ways to make a profit on a group buying site

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Group buying site Although recently exposed a lot of losses in the state, but group buying this mode of profit is still very promising, after all, group buying site can give businesses and consumers can achieve the best way to win three, but group buying site because of the low threshold of operation, resulting in the brutal competition. How to let the group buying site in the fierce competition to stand out, that nature can not be separated from publicity, this article focuses on how to build their own loyal users! Because only a large number of loyal users can ensure that the group purchase site profit!

First of all, through the question and answer platform to provide professional advice, of course, this proposal mainly refers to the recommendations to consumers, because the main purpose of the business and group buying site is to recommend the goods to consumers, only consumers buy, can let group buying site to obtain profits, Of course, the reason why consumers can buy is because the business provides low-cost goods, then how can this product be able to reflect the price of cheap? That needs to be through a variety of promotional channels, and the question and answer class platform to promote the channel is quite to the force!

Question and answer platform promotion, to do two points, one is you want to have a considerable number of the Navy team, the second is the question and answer platform of the account level should be high enough, on the one hand, a large number of questions on this commodity, on the other hand, with a high-level account for comprehensive comments and recommendations, of course, the evaluation should be objective, can not have obvious advertising intentions, This is not only easy to audit through also can make the consumer feel very fair, naturally will buy this commodity!

Then it is appropriate to do the promotion of Baidu, although the cost of Baidu promotion is very expensive, but if you can deal with a purchase of goods, it is very easy to recycle investment, and now buy a website more if ox, you want to stand out from it, send a post, it is difficult to succeed, Of course in doing Baidu to promote the time to pay attention to the site SEO optimization, so that the site can get a better ranking, after all, Baidu for and its business contacts of the site will have a good degree of friendliness, if your optimization is good, then get a better ranking or very reliable!

In the end, we find the target crowd to "blow up", at present, people like to buy a group of roughly two categories, one is like the pursuit of fashion white-collar, online shopping convenient and fast, can enjoy cheap and high quality goods at home; A class is the student in school, this group is very easy to accept new things, for group buying, This is a new form of online shopping, but also can let the students who are already strapped to buy Shang to the price of cheap goods! This is naturally a more acceptable mode of online shopping for students!

Target group found, then how to the two types of potential user groups for face-to-face marketing? That will be the site they often browse the investigation and research, usually SNS type of website is white-collar people like to visit the site, such as everyone, school, happy net and so on, and students most like to go to a lot of websites are campus BBS, So you can do on these sites targeted publicity! Often can play a multiplier effect!

Another important target group, is the local people, because with the development of the Internet, many counties or cities, the popularity of the internet has been very high, many people also began to agree to buy this kind of online shopping model, so we can also design a leaflet, online drop-down group buy, which is also the most direct way, At the same time the effect is also good, of course, in this way, we can also be in the local community to buy merchandise publicity and so on! Thus quickly increase the number of users, to finish a group purchase business, the profit will naturally be expensive!

There are a lot of publicity techniques for group buying sites, but on the whole is based on the above three kinds of mainly, these methods do not difficult, but in some respects but need to pay attention to a lot of details, such as the target of the determination of the people, but also according to what type of commodity publicity, if you want to buy the site is a car, You have to get the students to advertise, that effect naturally not! So in the grasp of the details at the same time use the above three marketing ideas, I believe you will soon succeed! This article original from the Demon God War site: www.wmzsj.com,A5 first reprint please indicate the source.