Three methods of data analysis for Web site optimization

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Website optimization, SEO optimization, the first heavy data analysis, regardless of prophase, medium or late, data analysis plays an important role! Do a good job of data analysis, to enhance the brand, improve the flow and visibility of the benefits and no harm. When the site is punished or reduced, data analysis is also a magic weapon to revive the site! Below the small plum and everybody share the website optimizes three kinds of data analysis Method!

Web site optimization Data analysis method one: Traffic analysis

Analysis of the site traffic this is the first job, if the site is the initial construction, then the flow analysis at this time just remember the site landing search engine after the traffic base can be. If the site is built in the medium term, it is necessary to record the average site traffic for a week, if it is the site construction later, it is necessary to record the period of the site traffic fluctuation value! After recording the flow value, you can plan the next step to optimize the flow value of the promotion.

Web site optimization Data analysis method two: keyword analysis

Website keyword analysis is also one of the important work of website optimization! Analysis of the Site keyword layout, analysis of the site has flow of keywords, analysis of the site has not covered with the site business-related keywords, analysis of the site's main keyword rankings, analysis of the keyword design is reasonable. Analysis of top-level keywords occupy the search engine home rankings, analysis of the quality of search keywords is not high, and the relevance of the site business how? Analyze keyword conversion rate and so on.

Web site Optimization Data analysis Method III: Conversion rate or business goal implementation

This is mainly for some e-commerce sites and corporate sites, a good and bad site operation, mainly to see the conversion rate is not high, and some enterprise-type site, it is mainly to see the brand propaganda is not good, because the enterprise-type site may only be targeted at a certain area, so the industry brand awareness, it can be measured! A good conversion rate analysis, can significantly enhance the site value and brand. can also be optimized for the next step to promote the work of customized direction and objectives!

Do the above three points work, the basic website analysis work is done. Website operation of the first heavy quality and Word-of-mouth! So everyone in the promotion of optimization site must take into account the user experience, not just for optimization and optimization!

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