Three network free flow plan implementation encountered setbacks

Absrtact: Three net free flow plan implementation encounter twists and turns father-father relationship is difficult to deal with NetEase and China Telecom initially choose to work together to create easy letter, the purpose is to take their respective director to resist the impact of micro-letter. Since cooperation, both sides are indeed

Three net free flow plan implementation encounter twists and turns "Godfather" "father" relationship difficult to deal with

NetEase and China Telecom initially choose to work together to create easy letter, the purpose is to take their respective director to resist the impact of micro-letter. Since the cooperation, both sides have indeed come up with their own high-quality resources to promote the development of easy letter. But how two companies with disparate genes can achieve real synergy remains the biggest challenge facing the present.

Temporary replacement of Plan B

November 8, easy to announce the launch of the three-net-free flow plan, but after implementation, but attracted a question. On the one hand is that the threshold of the scheme is too high, on the other hand, many netizens complain even if the completion of the invitation indicators did not get the flow of gifts, easy to believe or even accused of fraud.

Then the letter of the relevant person in charge to respond, said that because of systematic reasons there is indeed a lag in the flow of traffic, which, in addition to the mobile phone users can receive real-time traffic to the account, Unicom, mobile users receive subsidies at least 3-6 days to wait. But such a supplementary explanation clearly can not let the user satisfaction, the relevant data shows that in addition to the implementation of the flow-free scheme a few days ago, the number of users with 70.8 million surge, and then experienced a "landslide."

According to the letter insiders, November 8, the release of the letter of the final plan is the alternative B program. According to the original preset, users of the network will receive the flow of real-time to the account, but also did not invite friends of the threshold, "easy letter before this, has prepared 100 million of the financial reserves to use for the flow of special funds donated." "But in the end, telecommunications can not with the other two operators in the real time settlement of the intention, so finally had to replace the B program," The subsidy to the mobile and Unicom, the two to enter the user's account.

In addition to this problem, there is also a problem of poor communication within telecommunications. Just after November 8, some regional telecom companies also raised objections, saying they had no knowledge of the traffic flow, so they finally became passive. In this regard, the letter of the relevant person in charge that this is mainly the internal policy of the operator in the process of "fault", so the wing letter company had to go to the 31 provinces and the operators to communicate.

It feels more like a "remarried family."

In fact, from the cooperation between the two sides, the cooperation between telecommunications and NetEase, more like a remarried family, the two parents to be together, the children under the right to oppose, but not all will be filled with blessings.

In NetEase, the staff will be accustomed to the telecommunications called (Ishin) Godfather, and NetEase itself is a pro dad, which is also worthy of the name, the father of food and drink Lazarus, Godfather is responsible for the cost of the bill. In the internal division of the letter, the development team is mostly from NetEase technicians, and from the telecommunications of the backbone of the main technical staff is responsible for the final product checks.

Ishin the "Father's theory" as a joke, "there is a god-father how good ah, he can give you money, set up powerful resources for you to develop products." "But in fact, find a godfather to the head is not easy, Telecom's big parents style once let NetEase staff" complain ", which is typically a weekly routine report," is mainly to tell telecom what has been done this week. "Because the telecommunications headquarters in Beijing, and Ishin in Hangzhou, between the two places of communication, in addition to the telephone, sometimes need to play" Fly ", which once made NetEase employees difficult to adapt. At the same time, telecommunications and NetEase's attention sometimes will be divided, such as NetEase focus on products, and telecommunications focus on the market, "Telecom has been hoping that we can maintain continuous publicity heat, once found cold down, will ask." This may also be the "feeling of working" that Ding lei mentioned before.

In fact, within NetEase, not everyone agrees with the strategy of easy faith. Due to the attention of Ding lei, easy letter team together NetEase various departments of the elite, including NetEase news, NetEase Youdao has been redeployed backbone to join, the current total number of the letter team reached hundreds of people. This lets the other team's staff eat flavour, one has already left the staff from NetEase to disclose: "Even if is netease inside, to Ishin also exists different sound." ”

Before the news came out, the high level of the letter team will be changed at the end of the year, and according to Ishin revealed that at the end of the year they will also be the product's function and interface for further adjustment, there will be a new letter of ease. It is not yet clear whether there is a direct link between high-level adjustment and product style, but at the very least, it is hoped that the letter will be able to clarify relationships and give the attention to a more persuasive product.