Three operators were notified to cut marketing fees by 3 years or minus more than 40 billion

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The three operators were notified that the marketing fee was reduced by more than 40 billion for 3 years.

Sina Science and technology news July 8, people familiar with the matter said that the telecom business model ushered in the "Big Earthquake", the three operators have been notified by the State Council SASAC, asking them to reduce marketing costs, and clear the specific number of each operator cut, only China Mobile one in 3 years was required to reduce more than 20 billion yuan, This will undoubtedly make the rival machine manufacturer subsidy, the user buys the machine to send the gift to have the important influence, thus has the important influence to the consumer.

It is reported that the SASAC requirements for China Mobile, China Telecom and Chinese unicom marketing costs slashed 20%, but also 3 years of continuous decline. According to estimates, China Mobile only 3 years to reduce marketing costs 24 billion yuan, and the three major operators in 3 years total need to reduce marketing costs more than 40 billion yuan.

One of the reasons for the State Department Sasac to ask the three operators to reduce marketing costs is the marketing excesses of the three major operators, send gifts, send the phone bill more and more intense, especially the iphone such terminal every sell one to subsidize thousands of yuan, not only so, each operator at least for the iphone also spent hundreds of millions of yuan advertising fees, Most of the iphone ads only reveal the carrier's logo in the last half of the second, and the rest is advertised for Apple. All these subsidies have been welcomed by users, but they have greatly reduced the profitability of operators.

However, the real fuse is the telecommunications industry "increase", starting from June 1 this year, the telecommunications industry began to implement the scope of the pilot, the tax rate is divided into two, basic telecommunications services Levy a 11% tax rate, value-added telecommunications services to apply 6% of the tax rate. The three operators had a tax rate of just 3%, and the adjusted tax rate increased several times, meaning more tax. Ministry of Industry released a statistic said, the implementation of the "camp to increase" will further increase the corporate tax burden, "the enterprise reflects: the current information Services enterprises profit margin of less than 6%, the implementation of the camp after the increase, the three basic operators profit will fall by 36.5%, this shows that to reduce the decline in profits Reducing marketing costs may be one such measure. (Cang)