Three or four line city group buying market share has surpassed one or two line city

January 15 News, according to the Regiment 800 statistics, 2013 three or four line city group buy market share and one or two line city has achieved the go-ahead, from 2012 accounted for 46.5% to this year's 53.5%, net increase of 9.22 billion yuan, almost equal to half of 2012 turnover.

At the same time, the number of users in the three or four-line city and the volume of the sales order reached the overall 53.3% and 63%.

In the domestic group buying industry as a whole to the service sector, while some group buying site also announced at the end of last year to achieve the scale of profit, which in the burning money in the struggling group buying industry is nothing more than inject a best shot of the tonic. But with group buying into two competitions, group purchase sites also need to continue to occupy the three or four-line city market to win the future development space.

As the group buying industry in the one or two-line city growth tends to stabilize, three or four-line cities have become the core driving force to continue to move forward, but group buying industry 8%-10% of the low margin is also an urgent problem to be solved, group buying site in the new year will also improve the margin and burn money to expand between

Industry Analysis, group purchase website through 4 years of accumulation, has been online under the expansion and operation of merchants accumulated a certain amount of experience, but with the influx of the Giants, around the service industry competition will be more intense.

And for the three or four-line city, the market space of a single city is relatively limited, it is difficult to integrate several group buying site to compete, the first access to the site will be a greater advantage, perhaps compared to the current profitability, group buying site in and Tencent, Baidu, Ali and other giants before the war, Seizing more three or four-line cities in the case of cost control will have more power in the future market.