Three passages contributed to this article

Three passages contributed to this article.

Robot enthusiasts said next to his 815 evening version of the view: "The beginning of the positioning is very interesting, but after reading a few, find it difficult to find information, for me the signal-to-noise ratio is too low, reading is not efficient, and then do not read." ”

Cherry, a literary youth, said she had recently been reading a single button: "I hope that in addition to novels, poetry and other books, whether narrative or reasoning, can be more refined, the effective information a little bit out, save those words introduced rhetoric what." ”

Smart Girl Garden After reading a article I just wrote a call me: "I think this article, far less than you then after the interview after the micro-letter to me that the 30 seconds of audio shock and perception." Why? "I replied:" Because the issue is cut off, give you the original. "Park said:" Even so, I prefer the 30-second audio content, content creators of the cost can be greatly reduced, for my readers, the effect is basically the same. ”

I thought to myself, these three people represent such a group of readers. The pursuit of high density of information and insight does not mind rhetoric and syntax, and is critical of thought rather than form. The analogy, the hardcore player pursues is the game itself the play sex and the Sechi design, does not care about the picture anything. Like hard core players, they are hardcore readers.

For this group of hard core readers, the existing media is basically unable to meet their needs. Most of the existing media are not for hard core readers, their main profit model is still the original set, get enough to show the amount, and then rely on advertising to profit. Hard core readers are a minority, unlike most other readers, and the existing model is unlikely to serve this small group of readers.

A similar scenario has ever been: Yahoo and AOL were initially similar models, with the biggest number of users on their sites, allowing them to stay as long as possible to get advertising revenue. They have also done search engines, but the best search results are not in the first, but in the back pages, allowing users to stay longer. Google did not do this, their idea is to find what you want, and then get out of the way to make money otherwise. Then Google won.

I do not know what kind of media can meet the needs of hard core readers. Quora and Twitter are two good attempts, but not enough. This kind of media will completely cut off the intermediary of information, I guess it may need to have so many characteristics:

1, mobile experience is good. Readers ' content discovery and author's content creation can be carried out smoothly at the mobile end.

2, excellent content creators have a good incentive mechanism. Knowing is one example.

3, most content creators are amateur do this thing, professional media personnel is not very suitable for this kind of media directly create content, but they can be a new role to appear, such as curator (content curator).

About hard core readers, welcome interested friends to communicate with me, if you think you are a hard core reader, please tell me your needs. My mailbox is leon#36kr.com.