Three points for you to see 360 bundled brand marketing skills in the name of "security"

The author analyzes 360 "safe" for a series of bundled brand marketing, three points to let you see 360 bundled brand marketing skills: a homeopathic from the commanding heights to build marketing ideas, two hot background events to do the help, three find good associates do "bundle".

Let's take a look at what the 360 has done in its brand marketing since the beginning of this year.

March 11, 2014, Microsoft China announced a close cooperation with 360 of domestic well-known security companies, the latter launched 360 security guards "XP Dun Jia" for China's 200 million Windows XP users continue to provide security protection, while providing a convenient WINDOWS8 upgrade program. April 14, 360 and Ox officially launched in the intelligent air-conditioning cooperation, 360 vice President Shen Haiyin has told the media: 360 want to pass the router, cut into the home Internet. April 15, 360 with well-known domestic life insurance company Taikang Life to reach strategic cooperation, announced the launch of the "Safe Sailing" project launched the "Fei Chang Bao" products, the first national Free Air Insurance model, the annual insurance amount of 1 million yuan, for 1.3 billion people to provide aviation security, the move should be inspired by the events in Malaysia. April 28, 360 mobile phone guards and the film "eavesdropping 3" creative team held joint strategic Cooperation Conference, announced that it and the film "Eavesdropping 3" launched a comprehensive depth of cooperation, while the official launch of the 519 mobile phone security Day public action, but also with the film, in the domestic exclusive launch of the two major anti-eavesdropping function-privacy prevention eavesdropping , call to prevent eavesdropping. June 21, in the "Transformers 4" Opening ceremony in China, 360 is "Transformers 4" the only designated security partners.

Readers can find some points based on the above 360 years of action: to provide security protection for XP users, borrow 360 security routers into the smart home Internet, and domestic life insurance companies to start the "Safe Sailing project", hand in the "eavesdropping 3" launched two major anti-eavesdropping function, become "Transformers 4" security partners. From these points we can learn: 360 in the name of "Security" for a series of bundled brand marketing.

To build the marketing idea from the commanding heights

Provides security escorts for the largest operating system in the world with the longest history smart router into the intelligent home Internet, inspired by the horse and air events and domestic life insurance companies to start the life and safety of the launch of the project, the use of hot film to launch two major anti-eavesdropping function, as "Transformers 4" security partners together to "protect the Earth security" , 360 in a series of actions in its bundled marketing in the name of "security", without exception, according to their own product characteristics, from a "thought" or "moral" high point to the Internet users to build a "security" for the name of the brand marketing concept, so that their own security manufacturer's name into the hearts of people.

Use hot background events as a booster

The above mentioned 360 in the brand marketing, the use of hot background events to do its help. Microsoft's partnership with 360 stems from the retirement of the XP system, with the Ox intelligent Air-conditioning fan cooperation is to adapt to the current trend of intelligent home, and Taikang Life launched the "Fei Chang Bao" Products by the MA Airlines incident concerns, using the current fans concern film "eavesdropping 3" and "Transformers 4", The introduction of the film theme of the product and marketing activities, this series of actions behind all the presence of hot background events, no doubt more easily achieve its brand marketing purposes.

Find a good accomplice to "bundle"

To clearly and quickly direct the audience feel you want to convey the intention, in addition to their own construction of good marketing ideas, find a good accomplice to do "bundle" also plays an important role. 360 in the year since, with the help of the hot background of the brand marketing action, have done a good bundle. Microsoft, OX, Taikang Life are the leaders of their respective industries, the film "Eavesdropping 3" and "Transformers 4" are the current hot film, and the above-mentioned associates to do "bundle", Help 360 in the corresponding industry to convey their brand marketing ideas and more extensive social network information source spread.

A homeopathic from the commanding heights to build marketing ideas, two hot background events to do the help, three find good associates to do "bundle", Qihoo 360, a while in the Internet industry by some manufacturers known as "rogue manufacturers", but this is the "rogue manufacturers", sometimes let us speechless.

Mobile internet era, traditional media, new media, media and many other forms of media, large data precision marketing seems to be the mantra of people, brand marketing model is facing an unprecedented revolution. How to put the intangible marketing network into the public mind, how to make consumers from the heart of the brand recognition, Qihoo 360 step-by-Step bundled brand marketing is actually very successful. The upper level from the commanding heights, the same layer do bundle, with hot background events have psychological impact, 360 to "safety" under the name of their own security manufacturers title, take turns to promote the impression repeatedly deepen the hearts of people, really wonderful.