Three points to be noted in building a corporate website

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Count up to do business network marketing also some days, looking at the company's Web site's increasing traffic, product sales gradually slightly better, over the years to pay a return, psychological more comfortable. I am not a marketing professional, came to this company to do this line, but also spot, in the broken net, write summary is also the habit of blogging people, of course, by the way enrich my blog content.

The name of the enterprise

As an enterprise, the name of the enterprise is the signboard, whether the name is catchy, determines the future of network marketing simple or not, an easy to remember the name of the network marketing has a multiplier effect. Alibaba, the name, Ma Yun in naming the time to break the mind, because he wants to play a global pronunciation of the same name, suitable for global human memory, for Alibaba international firm Strong Foundation.

Many people give the company name when all like to Yang, so more fashionable, this is not too, but do not have the "cage" such personality name, if the money to do publicity that is the exception.

The domain name of the enterprise

Simple and easy to remember the domain name for the future publicity has a pivotal role. Now the short domain name is everyone wants to have, but now. The international domain name such as com already extinct, double spell domain name is now better, easy user's memory.

Because I am in the company's domain name is the following, learn from Yahoo and Sohu (Sohu), the company's name of the pronunciation literal translation into English, so that the domain name since it is not pinyin is not English, with the customer said the site address is quite a waste of breath. I have a deep understanding of this, I almost every day to explain the address of the customer is very difficult, because the Chinese English pronunciation in each region is different, in E and one, G and J, S and X and Z compare to confuse, if double spell will not cause such misunderstanding.

Enterprise Website Program

Corporate web site procedures can not be arbitrarily selected, because a good program on the enterprise site later SEO has a pivotal role in the network of various types of Enterprise station CMS can be said to be a variety of choices to make people do not know where to start. In fact, these programs in the module application are almost the same, in the premise of satisfying security, we only need to choose from the point of view of later SEO is almost.

1, CMS code is in line with the standards of the consortium.

2, CMS, each page can be customized title, keyword, description statements. Enterprise website content Update is not frequent, manual definition of these content, search engine optimization more convenient.

3. Whether the CMS generates static Web pages. Static Web pages can not only improve the friendliness of search engines, but also reduce the pressure on the server. For the user's access speed is a big upgrade, after all, the company's Web site server is very general.

4. Use of external Java and CSS files. External call to style file helps reduce page size improve browsing speed but pay attention to the location of the call file statements in the CMS program, and generally JavaScript is written after the content.

5. Site Map. Site map has HTML and XML two kinds, HTML is for users to see, XML is to search engine crawl. Therefore, the CMS not only to automatically according to the set of column name and logical structure to generate HTML map sitemap, but also to generate the XML format of the site map, and can be real updates, and then automatically submit XML map to the search engine site.

After some screening, select the right CMS, with a strong corporate website as the basis should start on various platforms to promote the company's website.

Article from: Set Thinking Blog http://www.giisi.com