Three points to improve conversion rate

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Laborious content construction, link construction finally changed the flow, this time the transformation of the flow is vital. How to turn the flow into real cash-whether it is advertising clicks, or product purchase-is the ultimate goal of most webmaster, but also the most concerned about the problem. In view of how to improve the conversion rate, there is the concept of conversion rate optimization. Here I talk about some personal experiences of improving conversion rates.

1 focus do not waste the attention of visitors, should focus on the content of the transformation of the contents of many people adopt a very complex fancy buttons, special effects of the whole page to make a good look, which actually committed to improve the conversion rate of taboo-focus! Visitor's attention is limited, time is limited, It is important to put the most important content in the most direct transformation-purchase button, advertising tips and other sections above, do not have nothing to do with the ads unrelated content waste visitors attention, which will affect the effect of transformation.

2 from the user's point of view in the design of the page must be in the customer's perspective, this time must not be a site webmaster, but to treat themselves as an ordinary netizen, preferably without any experience of the junior netizens, you can stand in their perspective-to a what way to visit and understand the site, Be interested in the content---imagine if you visit a shopping site, how can you be persuaded to buy? What factors will you consider? What are the most important factors? is the price, product quality, or is it convenient to pay, or product reputation, or is the product suitable for themselves? More from the user point of view,

3 Combination of data analysis conversion rate optimization is an art is also a science, people's feelings and simple analysis sometimes difficult to work together-then we need some professional page statistics tools, visitors to visit the page, search keywords, page stay time and other statistical data for careful analysis, common statistical tools such as Cnzz , 51la, Baidu and Google's site statistics provide relevant data analysis functions, this time the combination of these webmaster tools is very important, of course, between the length of the relationship here can not be specific to start speaking, this can be said that this is a very worthwhile conversion rate analysis of the direction of the Internet also has some detailed information and use methods, Trying to provide a conversion rate has to do something about it.

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