Three prerequisites and 28 principles of emotional operation

Guide: If you work for several years and can not find your real point of interest, it is only sad to describe. But one thing to say is that interest can be exploited and even changed.

I will stick to this view, operation is a very hard work, I believe that many people have done this experience, many people have chosen to change careers. Has not been wronged, has eaten the bitter to eat the loss, did not carry the blame, after the user scolded, was a colleague of the leadership of the company questioned, did not cry for work, wrote Long Mail, complained about the perseverance to do a good job, meet the bottleneck racking their brains, ask others no one to speak to ... It's not even an operation.

Any methodology is always the methodology, in the actual work may not be applicable, said 1000 10,000, not as personal to experience!

Frankly speaking, I did not do well enough, I will not shy away. I am not "God", but the experience is too complicated, just feel that I really do a lot of hard work for many years, do a little real things, I know a lot of people do not necessarily see, but I found a number of ways, I am not a only know the people who do things. Domestic for the operation of this piece has not systematized, standardized tutorials for reference, I just hope that I summed up some of the truth, some methods, to see my article people some inspiration.

First, the emotional operation has three prerequisites:

1: You must love your work. Interest in the work, in order to achieve the greatest potential and power.

I don't think I can explain it too much. But the hardest part is whether you can stick to it.

Have you ever worked to get a hundreds of, thousands of, or even tens of thousands of monthly salary to move to an industry you don't like at all? I have told the people I have been to say that your value in a company is not measured by more than hundreds of thousands of dollars, but should be calculated in multiples, this is the direction you should work.

Have you ever asked yourself whether you like the job or not, and if you don't like it, change a job you really like. Don't push yourself. Before the age of 30 is the accumulation of experience in the Golden Age, after 30 years of age, how many people can be open-minded to ask, in-depth line? So there is not much time left for you. The past year, once the ambition has gradually been grinding the edges and corners.

If you've worked for years and you can't find your real point of interest, that's just pathetic. But one thing to say is that interest can be exploited and even changed. Take my personal experience for example, many many years ago, I have always wanted to go to Tencent to do a sports editor, the reason is very simple and naïve, I like the NBA, I think to Tencent can get a five-digit QQ number. Later did the community, although the forum I played for many years, from NetEase alumni play to Chinaren, I was not playing mop, went to the mop, it changed me, the netizen affects me, work affects me.

2: Recognize and face yourself

Why do we work hard? Nothing more than to let their future resume, each time can be a little more brilliant bright spot.

Why do we have to learn to "endure"? Because to turn this word into "toughness".

Why do we have to learn and accumulate experience? Because we are not good enough, art is boundless, there are mountains outside the mountains, there are people outside.

You choose a company, choose a job, and ask yourself, "What exactly is it?" If cleared, stick to it.

Every time I interview a person who has worked for 2-3 years, will say: Work 2-3 years is a psychological floating period, you may think that you accumulate good, many people even feel that they can go to business, is not. In fact, you are not enough, this time you should go to a company, good precipitation 3-4 years, even if the company again rotten, you need to properly and systematically familiar with the next industry, let oneself experience a and the company grow together process.

3: Learn to be thankful

You must be thankful to those who have helped you, brought you change, inspired/stimulated, and who have been harsh on you.

My first mentor, brought me into the internet, surnamed Zhao, 17-year-old northeast Normal University and Hebei Academy of Fine Arts, two degrees graduated, took me when he was 32 years old, when the teacher for 9 years, did 6 years of Internet. From him, I read the necessary conditions to do a good job: No regrets, diligence, pay.

Now online negative energy is too much, many people in the secret to vent the company how bad, in fact, is bad. Complaining, negative emotions are contagious, bad mood, do not like to do not force themselves. You should thank your company, at least one point: give you the salary, let you not hungry.

You must be thankful to the user, understand this, you know the basic starting point of user operation, in fact, is out of respect for the needs of users, so you learn to change the position of thinking.

Second, emotional operations need to let their thinking experience several changes:

1, an unsatisfied heart

Never feel that you do it perfectly, try to be satisfied with it.

A little harder every day than others, over and over, you and his gap will not be one and twice times, because this and the accumulation of wealth a truth, the money will always be rich. Wait for someone to get through the two veins, how can you still catch up?

Never feel that your knowledge has been stored enough. If you really think you're doing a good job, if you have the conditions to learn more, take advantage of the opportunity to learn more and create opportunities for yourself. For example, you are an editor, you can learn to operate, you can learn some product related knowledge. The breakthrough lies in the overlapping parts. For example, by mastering the basic logic and functions of the community, plus your foundation and understanding of the community, you are completely likely to transition to a product person. If you know this, you don't think you have time to work.

2, let their own thinking is not rigid

I had been an editor years ago and had experienced a process of rigid thinking. It took me three months to change my mind to do repetitive things every day.

When you do the same thing every day, you need to be vigilant. Maybe your brain is blunt!

The way to keep your mind from being rigid is simple: force yourself to do something different every day, and develop your thinking. I grow the fastest stage, is responsible for the 09 stickers, in fact, is constantly trying new ways to break through their own, research wireless, do SEO work, do microblogging and so on third-party platform things, and these, does not belong to my KPI category. So ultimately, I've gone through all the parts of the operation.

The smallest, you can put the usual every work, even send a post, but also strive to do more than others think one small step, so cumulative is also very scary.

3, learn to make their work easier

Practicing good basic skills is the prerequisite, practice makes perfect. In addition to thinking, you have to try to think so, so that the work is simple, absolutely not equal to steal machine tricks, but to learn to save time. Work is tricky, thinking determines action.

Save time for what? To learn more knowledge and to do more meaningful things.

Operations are often fragmented, complex, involved in too many things, it takes time, and, in the short term is not easy to work, which is why many companies ignore operations. Therefore, people with poor patience cannot do well, and it is not good for companies that run impatient.

The work is simple, there is a very effective way is to learn to sum up, the basic operation of the process of transformation (but not all operational work can be process). such as user operations, activities, operations, content operations, such as the breakdown of work, can form a process.

Third, the emotional operation needs to understand several principles:

1, 28 principle

This is one of the most important principles of operational work. All work follows this principle.

such as the plate operation, need to focus on the core operation of the forum. User operations, need to maintain the Spire users. Working time allocation requires 80% of the time to do 20% of the most meaningful things. Do hot spots and focus on the hottest, most colorful content. Work report, you need to summarize the most important work you do (the leader is very busy, generally do not look at all the mail).

The key point is whether you can use the 28 principle to the extreme, which is the biggest difference. If you think deeply, you will know that every aspect of operation can be further subdivided, so you need 28 principles to think. The most effective way to die, is the ultimate.

2, the user Supreme principle

Operation of the most basic link is the user operation, the hardest one is also user operations. The user is supreme, the user is the king, many people always knew, has never been hanging on the mouth, does the time is not so the matter. Why? Frankly speaking is not understand the user.

A person who hasn't talked to the user is not qualified to talk about the operation. Many product-type companies, core requirements are from research, which is completely wrong. The real demand comes from the core users, the results of the research can only be used as a reference.

3. Iceberg theory

This is not to repeat, I mentioned in the previous article. The most difficult thing to accumulate before the iceberg, you have to spend a few years, or even a lifetime of accumulation, but not to accumulate.

4, transposition thinking

This is actually more difficult, but at this point you can try to think about it. For example, some of the problems of dealing with users, another angle, naturally clear.

Why do users come to you, now available tools so much? Choose to play here, at least to show that you are not disappointed, then, what reasons do you not cherish them?

5. Analogical Inference

Running is like running a company. You are the CEO, want to do the best, is to be responsible for enough emotional.

The management of all user teams, or the operation of user tools, needs to be classified management, such as managing a department, at least have a leader! At least two.

Work like user digging can be likened to dating, the best people never wait to come (the best users do not come), need to do adequate preparation (operation basic skills), you need to learn more about the girl's psychological (user psychology), more to understand their own eyes to the edge of the user (target users, expand channels), Because people do not necessarily speak to you (ignoring your users are many), once found the most suitable for their hearts to care for each other (emotional operation, training enough loyalty).

In the final analysis, you really have these "traits" that I call, and you're basically at the top of Maslow's hierarchy of needs: the need for self-realization. You know, only 5% of people can reach this level. At this time, the company does not require you to work overtime, leadership also do not need to urge you every day, you have to force yourself to grow, to learn, to do practice, because plainly, you are working for yourself!