Three principles for long domain name selection to improve user experience

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With the rapid development of the network, limited domain name resource day will be scarce, 5 characters below the short domain name is basically very difficult to register, so people more registered more than 5 characters long domain name, or even more than 10 characters long domain name, then such a domain name how to ensure that users get the best user experience? The Old Pig thinks that The choice of long domain name has the following three main principles:

Principle I: the principle of consistency of interpretation

To facilitate memory, the site will explain the meaning of the domain name, common homophonic, English interpretation, pinyin, abbreviation of these 4 ways, for the long domain name of the interpretation process, the author emphasizes a principle of consistency, that is, the entire domain name in English interpretation, or both with pinyin, with abbreviations, if part of the domain name with phonetic interpretation, And the other part in English interpretation, the experience will be disastrous to the user, such as http://www.soufun.com/and http://www.sogou.com/from the domain name point of view, it is no doubt that these 2 domain name is very failed, one is the first half with pinyin behind the English , one is the front with a homophonic after the pinyin ... Users are very easy to lose the wrong, resulting in frustration, affect the sense of the site. Such a positive example is http://www.baidu.com/http://www.focus.cn/worth mentioning is that, from the user experience point of view, the use of phonetic interpretation, homophonic interpretation of the long domain name than the English interpretation effect to better (Baidu and Google) ...... To the extent of education, I believe that most people's English level is similar to the author, or even lower, and even the author, in the input of English letters often error, or forget S, or spelling errors ... Or simply can't spell it.

Principle two: Keyboard area concentration principle

Most users in the use of the computer when the hands are placed in the alphabet keyboard area, if your domain name is difficult to imagine a also contains letters, numbers, and horizontal line of the domain name can let users remember, I have seen the most verbose domain name http://www.shen-me-shi.cn/, in this domain name, The user must hit the key at least 14 times to completely output the domain name, the number of keystrokes is second, more critical is the user in these 14 times, the finger must first beat 4 letters in the alphabet, and then move to the main keyboard area of the upper right input horizontal line, and then moved to the letter area ... The same error that often occurs is the combination of numbers and letters, such as http://www.jianli5.com/(numeric keypad and alphabet area switching), the best way is to use numbers, such as http://www.5845201314.com/ or focus on a certain area of the alphabet keyboard, such as http://www.jlok.com/(I have seen one of the most classic domain name cases, only need 1 hands in a small range move!) All in all, the central principle of the keyboard area is that the characters that make up the domain name are concentrated in the same area as possible, Try to make the user repeat keystrokes instead of dispersing keystrokes, thus ensuring that the user's fingers are moved in the shortest distance.

Principle three: The principle of domain name suffix mainstreaming

Due to the growing scarcity of domain name resources, many major domain name suffixes have been registered, such as. com domain name, so a considerable part of the Friends register other suffixes of the domain name, such as. cn,.net Even. CC, the author suggests, if the length of the difference is not large, a short other after the domain name is not as long as a. com domain name, to the author for example, the author applied for 2 domain name as a blog domain name, one is http://www.01pp.cn/, one is http:// www.001pp.com/the latter than the former more than 1 characters, but the author chose the latter, the reason is very simple, in an Internet Café survey, we found that the vast majority of netizens believe that the site's website, is. com! If you use the former as a domain name, it means that many users will mistakenly enter the HTTP ://www.01pp.com/for others to do wedding clothes. Other suffixes, such as. Org,.aisa and so on, let alone perhaps the IT elite remembers, but the vast majority of users are grassroots.