Three problems facing the development of cloud TV in China

Nearly half a month, the domestic color TV session lively and extraordinary, several major domestic mainstream TV manufacturers invariably came into the "cloud TV" ranks.

August 16, Haier launched the world's first "cloud TV", opened the "Cloud TV" to promote the prologue.

On the same day, Hisense Group in Beijing officially released the world's first personal smart TV i ' TV, in fact, and television to achieve "cloud applications" flat. 24th, Konka Intelligent Cloud TV release, the new upgraded Konka Smart 3D new three systems at the same time listed. The next day, Changhong in Shenzhen Changhong Science and Technology Building held a "wisdom still living heart with you move" as the theme of smart brand strategy and intelligent Terminal Group Conference. And only less than three days of 28th, Tcl held in Guangzhou, "Yun-tcl Global" cloud Life "strategy and cloud TV conference", the release of four series of super intelligent Cloud TV ...

In just half a month, the six major domestic mainstream color TV manufacturers Qi Qi issued a "cloud TV", dense degree before the rare, show the "cloud" market charm. "Cloud", "cloud era" and so on in the computer industry has been slogan has not been two days, but is widely regarded as information technology, the third revolution in the cloud computing, into the household electrical appliances in the field of the process, color TV has become the first and best of an Application object.

But no matter how powerful the cloud TV capabilities of the manufacturers are, describe the future "cloud life" is how beautiful, and even has helped us to depict a "smart strategy" of the industrial ecosystem, but in the rhetoric and beautiful "cloud future" behind, we should see the "Cloud TV" promotion there are three major problems.

Uneven network environment

"Cloud computing", "cloud Era", Cloud TV ... Regardless of the number of words in the word, we know that the reality is not by "cloud" to achieve the application of these networks. Whether it is Hisense "small screen big screen, remote transfer screen", or Konka "TV Weibo", or Changhong's comprehensive "intelligent information application Platform", which is not a need to rely on the network to constitute. Left the network, Cloud TV really became a "cloud."

And from the domestic network environment, especially the home network, bandwidth is generally between 2m~4m, or even smaller, and this is limited to the one or two-line city. In many three or four-line areas, it is common for multiple families to share a single width line. This will mean less bandwidth per household.

In the "Cloud TV" era, a variety of resources from the traditional intelligent television placed in the local storage instead of the "cloud", whether the film and television resources play, or a variety of data sharing, no one can not be separated from the network. And the network bandwidth is sufficient, the network environment is stable, will greatly affect the user actual use feeling.

On the other hand, for many of China's home environment, for the network cabling The situation is not considered to the living room. The application of TV to increase the network has put forward a requirement for users to need to be rewiring. Also on the various brand products in a variety of network access mode of compatibility put forward new requirements.

Improvement of maneuverability

Get rid of passive watch mode, increase the communication and interaction between people and TV, in fact this idea is not present in "Cloud TV" era. In the previous two years to promote the "Network TV", "Smart television" and so on the concept of many times mentioned similar words.

However, from the previous promotional experience, to hinder the development of even the new product from the promotion to the concept of the key factor is the user experience.

In the traditional TV, the operation of the TV is quite simple, the remote control several basic buttons to meet the vast majority of the time to use. However, when there are many interactive functions, how to improve the control of television, and television interaction is a key factor in the impact of experience. Similar to the keyboard mouse operation, is subject to the HTPC experience of the user's favorite, but for the elderly children in the home and some of the computer level of the low prevalence of users in the region, obviously not very suitable.

It is gratifying that many manufacturers are also gradually recognized this issue, in the press conference of Changhong, the experience of the new product display, you can through the remote control, intelligent remote control, tablets and even mobile phones to achieve a variety of controls, and even through the voice of the remote control to achieve voice input. And just released Tcl also deployed a variety of cloud equipment, such as smartphones, pad products and so on to achieve a variety of modes of application.

The user's needs are different, the individual to the new technology concept and the Operation acceptance degree is different, these all need the factory in the future in face the actual user's time unceasing improvement, lets "the cloud television" the experience to be more good.

The stability of the resource platform

In fact, a few years ago, every time "network TV" or "Smart TV" release, manufacturers will give us a good blueprint for the future. When the network television just released, the colorful interface, as many pages of the function icon, let us full of longing.

But when a lot of friends put the TV back home, to the pile of exquisite function icon when pressed, but often appear unable to connect, the other end is the situation of waste chain, even if barely able to connect, and found that the quality of audio-visual resources and propaganda is far from.

But for many resources platform content, the update is slow, the content is unitary, the content is old, the renewal is slow and so on is the user generally to reflect and the complaint most. The negative experience brought by the unification of resource platform has greatly influenced the confidence of the brand.

In this round of intensive "cloud TV" conference, only TCL Super Cloud TV selected and Tencent strategic cooperation, you can share Tencent QQ Video, QQ Farms and other entertainment and applications. Several others did not explicitly mention the platform for cooperation resources.

No matter how strong the hardware, regardless of green environmental protection and so on how to promote the trend, no matter how powerful the application of the cloud, everything, ultimately can not be separated from an experience. Combined with local practice to do a good job of product optimization, to ensure the application of stability and comfort, only let the user experience to do in place. With the support of users, to open a real new era of cloud TV!

(Responsible editor: The good of the Legacy)