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As the name suggests, soft text is relative to hard advertising, by the company's marketing planners or advertising company's copywriting staff responsible for writing "text ads." Compared with hard advertising, the soft text is called soft, the subtlety lies in a "soft" word, like petitions, Collect and not dew, grams of invisible, until you find this is a soft wen, you have dropped into a carefully designed "soft text advertising" trap. What it pursues is a kind of breeze, the effect of the silent spread. If the hard advertising is Waigu Shaolin Kung Fu, then, Soft wen is petitions, softness Wudang Boxing, carrot and stick, both internal and external repair, is the most powerful marketing tool.
There are still a lot of webmaster would rather spend a lot of time to optimize the code, to write collection algorithms, also do not want to do soft writing, why? Because soft writing is difficult. Where does the soft writing begin? Write soft text like a station, you must understand the foundation, such as you build station to know, space, domain name, FTP, CMS, etc., from you do not know to master this process is your learning process, the creation of soft Wen is the same. It takes a transformation to get into an industry and a field you don't understand. The process of transformation is also the process of learning and consolidating. The following author describes the three steps of soft writing:
No soft writing, we can "imitate" first
On imitation, I think you all know that Tencent, is a network of imitation in the world of the eldest, the status of no one can be shaken. Because someone has paved the way for us, all we have to do is go down this road and get to our destination.
Three main points of soft-text imitation
1, modify the title, the paragraph will be directly brought over.
2, copying, in accordance with the former combination, such articles more people read and hierarchical sense.
3, expand, others gave you a primer, you have to do is the introduction, unlimited amplification, for their own use.
Second, soft writing "WU" the word of the pledge
Each person's way of thinking is different, the expression of the idea is not the same. No matter how you imitate, you can not imitate other people's thoughts, like a uniform clothes, wearing different people have different effects, because the essence of the spirit is not the same. Then the results will not be the same, when the creation of soft text has a feeling, the idea will flow, then this is a very good quality and thoughtful article was born, others can never copy its intrinsic value.
Third, the smooth things silent, "integration"
That is, an extension of thought, the integration of their own thoughts, emotions, when others read your article, will think about what this article brought to him, such as now understand where the travel in China. That achieves the purpose and effect of the soft text.
Summary: Above three points no matter which point, must grasp a key to write, with this emphasis to expand, this is the most true, the same thing, you can use different ways to complete, write articles must have a center, to have a theme. All content is organized around this topic. Since it is the center, it must be clear. Generally speaking, the topic of the article revolves around the concept of the product. Only flesh and blood can show style.
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