Three questions facing the real face of the car

Guangzhou has recently done two eye-catching things: first, the issue of "ban illegal car orders"; the second is the Guangzhou Municipal Committee has been preparing a leasing platform, the platform is expected to be put on the market in the first half of this year. And in a number of cities identified as "special car" for illegal services, January 8, the Ministry of Communications, said that the current various "car" software will be leased cars through the network platform integration, and according to the passengers will through the Third-party Labor services company to provide driver service, is an innovative service model.

This statement also means that drip, fast, easy to wait for taxi software can be with the traditional taxi companies to start legal competition. The game of the new and old interest group is formally opened, who can win the war? If there is no subsidy, will consumers take the bus? The reporter has done the investigation, hoped under the policy restores this ecological chain the true appearance.

Torture 1 who has operational qualifications?

According to the latest statement of the Ministry of Transport, the current various "car" software will be leased cars through the network platform integration, and according to the passenger will through the third party services to provide driver service, is the new era across the traditional limits of taxi and car rental innovation service model, to meet the transport market high-quality, diversified The difference demand has the positive effect. At the same time, the Ministry of Transport also proposed that all types of "car" software companies should follow the rules of the transport market, undertake should be irresponsible, prohibit the private vehicle access platform to participate in the operation.

At present, the limousine service is taking the form of "quartet Agreement", which is provided by the car leasing company with the license of car leasing, the operating vehicle with the operation qualification, and the four-way platform of the service company dispatching the driver, the passenger calling the car, and the bus services software docking the demand. In such cases, the limousine service software provides the role of "matchmaking needs". But in the actual operation process, some of the car companies to take a full-time driver + private cars to join the form, which caused the social controversy of the "black car" discussion, it is due to private cars do not have "operational qualification", but participate in the limousine service.

An industry insider told reporters that the licences of car rental companies came from two parts, one part was a wholesale car rental company licence by the industrial and commercial sector, and the other part was a vehicle "operational qualification" licence issued by the Transport Authority. "Therefore, some car rental companies with operating licences, although there is no vehicle, but will allow the private car to be linked to the name, and then through a labor dispatch company to hire owners, but in fact the driver is the car owner, that is, the so-called ' black ' operation." ”

The reporter also interviewed a number of enterprises on the issue of car access standards. Among them, the car owner told reporters that the platform used by the formal leasing company rented to the operation of qualified vehicles, the driver is through the labor company recruit, easy to this platform on behalf of the service company to the driver qualification audit, training, assessment, a set of service management system, scoring system, the implementation of 10% per month to eliminate the lowest. And a bus, a a car rental has also made it clear that only the formal leasing company has the operation of qualified vehicles to enter, all over the leasing companies have strict screening process.

Torture 2 No subsidy, who will take the bus?

Today, almost every user has several tickets in different denominations, since the end of last year, a large number of coupons have been released to the user's taxi software, the face value from a few yuan to dozens of yuan, a time of the drop of a friend in the circle of a taxi to rob Red envelope activities have been replaced by special car, And Fast's one of the car registration if the first binding credit card will be more than 60 of the value of the voucher, attracted a lot of people to experience the car service. But the reporter heard from a car driver to complain that business is good or bad and the frequency of gift tickets is closely related. "The charge of the car is higher than the traditional taxi, about 5 kilometers of the city bus charge at 40 yuan, and the taxi charges about 25 yuan, so there is no large denomination of the shuttle ticket, business will be affected." ”

This is indeed the market trend. Last August, drop, fast have stopped the driver's side of the 2 yuan cash subsidy, the passenger side of the subsidy also turned into red envelopes, which means that both sides burned the money war, then the use of taxi software sharply decline, the driver's single enthusiasm drop. Now, drip and fast and successively launched the "Limousine booking" service, use preferential subsidy to attract passengers, but, Quick taxi vice President Li Min to reporters frankly, the general benefits of the subsidy war is more difficult to continue, low-cost taste of the subsidy will not be long, with the direction of the difference between the year, the whole pattern is expected to be gradually clear. The car should meet the "incremental" market, not the "stock" market for traditional taxis.

Indeed, the rental car has already caused a certain impact on the traditional taxi. According to the public data, the number of taxis in Beijing in 1995 was 56,000, reached 65,000 by the end of 2003, 2012 has reached 66,000, Beijing "Twelve-Five" traffic planning will continue to control the total amount of taxis within 66,600 vehicles. "The overall proportion of cars and taxis in the future will certainly be adjusted to a certain extent, but it is mainly determined by the market." "Easy to use car owner told reporters."

But in any case, "market-oriented, after all, the extent of the impact will not be particularly obvious." "Baiyun Group Propaganda department Hechujian said to reporters, with the market pattern of subtle changes, the current Guangzhou leasing platform is bidding, will put some of the right to market open, Baiyun Group will join the bid." "Although we are unfamiliar with the market, the internal operation process is not very understanding, but this future is certainly an important supplement." ”

Torture 3 who is the winner?

There are indications that the game of old and new interest groups has been formally opened, how can we win this war?

Easy to use the car in charge of the person in the interview, said to solve the problem of people's travel, and to different characteristics of the travel crowd to provide them with the travel services they need is easy to the original intention. "The easy to use car is the company that integrates the dispersed car rental companies." The idea is that in the context of the existing public transport resources can not fully meet people's travel needs, the limousine service has done a good job in the market. ”

Quick Taxi Vice President Li Min also said, "by taxi software backstage data statistics, found that 30%-40% of the taxi demand is not through the traditional taxi to meet, so launched a ' price ' relatively high limousine service. He suggested that the car service should be targeted at price-insensitive individual users, corporate users, and even the target group of bus reform. "The car and the taxi should be mutually complementary, and can be used ' budget hotels ' and ' Five-star hotels '." The car service should be targeted at the price-insensitive individual users, corporate users, and even the bus reform target group. "Therefore, fast from the beginning of the" one car "as an independent brand operation, the introduction of independent a PP, rather than the car services directly connected to a quick taxi platform. In addition, from the profit model, said that the past taxi software is mainly "traffic" as the core, advertising, local life services, such as diversion mode mainly belongs to value-added services. The future Car platform service is based on "platform information use fee" as the core, the two profit model is completely different.

Last week, a special car has set up a 100 million-yuan passenger "first pay" fund, and China Ping ' an insurance company to jointly reach the responsibility of liability insurance cooperation framework, the "first payment" system to improve passenger safety and security services, which is in the national scope is still the most. Easy to use car also announced recently set up easy to car rental, in order to get through the Internet technology platform of light assets, the channel between the heavy-asset car rental company and the financial business, covering driving service, car leasing, renting about three traditional areas, the future market pattern will depend on the innovation ability and service level of the enterprise.

Confessions of a Limousine driver

Car service companies have stressed that they are information platforms, cars are rental companies, the driver is the talent market Labor dispatch.

But every time a journalist uses a special car, it is accompanied by a transmission, in other words, one vehicle. So is the taxi software company A long-term leasing relationship with drivers? The authorities are not going to get a reply. The reporter decided to experience, to find out.

The driver of the reporter called Lou Master, in August, Xiao Lu through the recruitment notice to find XX car company, because it is a native of Guangzhou, and have a taxi experience, through a round of written interview 3 days after receiving the work and work number on the direct induction. At that time, the same batch of 5 people, there are two comfort Camry and three business-type Buick G L8 to choose from, Xiao Lu chose a camry. XX Car staff told the small Lou, the cheapest intelligent type of vehicles, such as the Honda Fit is actually no vehicles, only on a PP show just.

But for its company, Xiao Lu worked for one months is not very understanding. After the interview, Xiao Lu to the southern talent market and rental companies signed labor contracts. Xiao Lu said that he is only a month 15th and 30th two days in the X-X car Guangzhou headquarters to report and receive wages, his ownership of the company he neither care nor understand.

Xiao Lu told reporters, "a monthly salary of 1500 yuan, beauty auto repair 200 yuan subsidy, each order also has 40 yuan oil fee subsidy and 45% Toll Commission, one months income of about 5000 yuan." "As a result of past experience, small LU general in the passenger volume of large places and other guests, one day can receive 7 or so, and the novice is generally 3 alone or so." "Business-type Buick G L8 often has group customer transfer machine, higher income, one months than the Camry more than 2000 yuan income is not a problem." ”