Three Questions on Network marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The rapid development of the network, so that more and more enterprises began to pay attention to network marketing. Enterprises to judge the effect of network marketing, usually through the customer consultation volume, turnover, and other changes, only those familiar with the network will be more detailed to the Web site traffic, the number of key clicks and other indicators of measurement. In fact, in these impact on the enterprise network Marketing effect of the details of the optimization, not only to enable enterprises to understand the "money did not hear the sound" of the reasons, but they grasp the key to marketing results.

Why does the website have no traffic?

A company to establish their own site for a long time, but the traffic is flat business site, almost did not play any propaganda role, what should he do?

Network Marketing Expert's suggestion is: first, proposes a company to make a comprehensive "diagnosis" to the enterprise website, including domain name choice, website search engine optimization (SEO), scientific login search engine as well as puts on the network advertisement and so on.

Whether there is a good domain name: The domain name should be concise and easy to remember, easy to input and must have a certain connotation and significance (for example: Moon cake net Www.yuebingwang. com), the choice of suffix is a new hot spot in recent years, for example, Chinese enterprises began to love the CN domain name.

The necessary site search engine optimization work: Avoid excessive use of pictures and flash, determine the site's core keywords, generally limited to 5 or less, usually the enterprise abbreviation, product collectively, industry abbreviation. Optimize the labels for each page (e.g. title, link, and meta). Strive for more than 10 active Web site external links, to improve the PR value, to ensure that the homepage is constantly updated.

The use of search engines is scientific: whether to create a suitable search engine information sources, Web pages are included in the search engine opportunities and to make effective information appear in the forefront of search engine results; The active information front display mainly includes several factors: the website name, the enterprise provides the key words, Site description and submitted to the search engine to catch the match, as well as the Web page for search keywords appear the number, frequency, shape and location is appropriate.

Network advertising planning and Delivery forms: Picture ads, text ads, video ads, interactive ads and mail ads how the combination of the appropriate.

In the enterprise website has done a basic "diagnosis", a company found that the problem in the search engine utilization has yet to be strengthened, after all, promotional sites and enterprises to promote the product, as always let him in the publicity. The company made the following adjustments: Reset the main keywords, and bought a certain search engine keyword rankings, through the use of hybrid weaving method, purchase a number of search engine service providers of multiple keyword ranking services, and then according to the customer in different search engine search habits to deploy, and finally achieve the most rational use of resources- High return on investment.

After a slight improvement in site traffic, in order to continue to maintain the growth of website traffic and brand promotion, the Enterprise began to launch online ads in related industry sites (including the planned advertising site and column selection, advertising format, etc.). Not at the beginning of the reason for advertising is that if the enterprise itself is not well-known, it is easy to bury the industry on the site of a large number of competitors, on the other hand, on the industry site to browse customers usually through the general engine search results to verify the enterprise information. Then, the previous effort came in handy.

At the end of the period, a company has built up its own enterprise core products related to the industry information Web site to assist the promotion.

Why does the website not attract people?

With the flow, just the first step of enterprise promotion. To know that Chinese netizens open 5.2 sites on average in 5 seconds, and that customers may be browsing multiple competitors ' pages at the same time, the contention for viewers ' attention is itself a "battle". In a goods than 30,000, 300,000 do not suffer from the network era, enterprises think how to use the site to retain customers? What does your website take to attract customers to look at the site carefully? If you have not done, and even did not think that the Web site traffic is no longer meaningful.

For the reason why the website is not attractive, the network marketing expert still advises the enterprise to do a check first. In fact, when the customer clicks into the corporate site, the site is a salesman. Then as a salesman is to sell their products or services to customers, as a salesman must communicate with customers, through the action and performance of information on the target consumer groups exert influence to meet the customer's purchase motives. Since the network is a kind of communication, there is the question of "who to say", "What to say", "How to say" and "what environment to say". To achieve effective communication, the first consideration is to consider the way in which the target consumer group is accepted, the language (preferably in many languages), and the familiar scene.

There are several points in the construction of the content can be referred to: first, distinguish between Web site planning and web production. Website planning is based on industry, enterprise, product characteristics, company colors, logos and target customers and competitors and other factors to determine what should be placed on the site, how to put, but this is not the same as the production of Web pages, so do not expect technical staff to professionally from the perspective of marketing to arrange content, this part to be done by someone.

In addition, the enterprise Web site to complete: "To who said," What to say "," How to say ", so must be clear and effective expression of content, this part is through the competitors, industry and the enterprise itself to the analysis and summary of the design of creative content, to focus on the distinctive features of products or services. The other is to choose the right form of expression, to maximize the participation of visitors, you can use the form of questions and answers in advance design to answer the user may ask questions, or to provide online customer service, or to provide video services to seize the eyeball, or even the use of novel layout, but also in the corporate web site almost "thousand net side" of the case, Get extra attention. In short, to see the kind of customers can eliminate resistance to psychological, improve integrity.

b Enterprise is a production of apparel enterprises, do network marketing has been a while, but because the product in the brand and design does not highlight the characteristics, so there is no significant advantage in the competition. After a series of inquiries and surveys, the company made several improvements to its website: no more pictures of clothing samples, but added a video of an online factory. As a result, the video has significantly increased the duration of visitors ' stay on the site. This form can prevent customers from seeing too many of the same kind of web site of aesthetic fatigue, but also because customers can see the existence of real factories and enhance the sense of trust in the enterprise. Another step was to add the company's reputation, qualifications and media coverage to the site. For example: The company's boss to attend the network business Assembly, the company donated to the disaster area, the company received some associations or newspaper reports and recognition. Mainly to the company's bosses and local leading cadres of the activities of the photos, or go out to visit the photos, these can improve the corporate network brand image and customer trust to the enterprise, people feel that the network sales of many aspects of the enterprise, that he has the strength, can be believed. The purpose of the website is to attract customers.

How to talk about the customers who are attracted by the Internet?

On the Internet to understand the enterprise information and actively consult customers, many enterprises are difficult to "intention" into "orders", the actual situation of many reasons, here only involved and network-related parts.

Usually this situation is mainly related to the lack of network marketing ability of the business personnel and the unreasonable establishment of the internal process of the company. In the former case, most of the enterprise network Marketing personnel are not professionally trained, do not understand the characteristics of network marketing or have no corresponding team to be responsible. A simple phenomenon is: traditional marketing quotes mostly have a floating range, may be a few cents, or maybe hundreds. Only the traditional quotation is one-to-one, and the network is different, the same customer may be consulted to several different business personnel, then the price difference will affect the customer's trust and impression of the enterprise, so that the impact on the deal. Therefore, the 1th is to unify the price, either unified prices, or unified to a person there to quote.

In the latter case, it is necessary to set up a service flow adapting to the characteristics of the rapid response of the network, which is an important part of the internal process. The internet is a time when fast fish eat slow fish. For customers in products, prices and other aspects of the reply must be timely. An annual sales of billions of enterprises, one of the secrets of success is: commitment to all customer inquiries, in addition to holidays, within 12 hours of absolute resolution. In the product quality and peer-comparable circumstances, his orders must be more.

Network marketing to attract foreign customers is one of the embodiment of the marketing effect, while the foreign customers to the majority of telephone consultation. C Enterprise Company office only a few sales staff, the scope of business covering the whole country, every year there are hundreds of millions of sales but not a single penny. His secret to the vast field of customer service is a simple pre-sales free consultation. They first reduced the company's One-third original business staff. Save the money to install a 800 free phone, while the previous 0.8KG heavy sample changed to 0.2KG heavy free samples, so that customers all over the country can be free sampling, so that a large number of prospective customer resources. Then to these "prospective customers" by the boss personally led two small Network marketing team targeted network marketing. The site to set up a wide range of well-known communication tools, pre-sales communication is good, trading is easy to do. And when it comes to communication, customers from the site naturally have higher communication requirements, there is a free telephone and other tools to meet the needs of support, natural easy to attract the real intention of customers. It should be emphasized that the network marketing is not isolated, as well as traditional marketing needs the support of various departments and company leaders.

Network Marketing has no effect or does not achieve the desired effect, the reasons are manifold. Enterprises should raise awareness, formulate planning, strengthen management and gradual, from the personnel training, process settings, departmental cooperation and the status of the enterprise comprehensive consideration. Exhaustively, from a single to a number of items, from Network Marketing to network trade, and finally to the full implementation of the Unit E-commerce Strategic plan, enterprises may get good results, only possible to do "network era, inventory is not."