Three questions to learn about SEM

This is before listening to the voice of the webmaster Wu Weiding said he recruited Semer asked three questions (do not know Wu can go to Baidu). These three questions are this: what is SEM? What is the thing that Sem realizes? What is the biggest difficulty in realizing SEM? Don't look at the following, do you have your own answer? Little head bidding assistant to give you a detailed explanation today.





If you can answer these questions quickly, congratulate yourself on your entry into the world of SEM. If you can't, then jinc answer for you.





first, what is SEM?





What is SEM? Baidu Encyclopedia is an old good teacher, he is so explained: SEM is search Engine marketing abbreviation, Chinese meaning is http://www.aliyun.com/zixun/aggregation/8485.html "> Search Engine marketing. SEM is a new form of internet marketing. SEM is to do a comprehensive and effective use of search engines for network marketing and promotion. Sem pursuit of the highest cost-effective, with the smallest input, the largest access to the search engine from the volume, and generate commercial value.





Here we also need to understand SEO, SEM, website promotion, network marketing, the relationship between the website operation, here I put on Chen Guangfeng classmate of a picture to explain this problem.








Here you can see that SEO is the lowest cost of SEM means, SEM is a method of Web site promotion, website promotion is a way of network marketing, and network marketing is a part of the site operation.




What does the second SEM of
accomplish?





SEM to achieve is precision marketing. To achieve precision marketing we have to go on to understand the following three questions, I give example one by one note:





1. Who are our clients?





Our company is selling child probiotics, then who is our customer? We are the object of the product, is that the gastrointestinal function is not good, poor resistance of the baby. But these babies are not our customers, our customers are those who have the ability to buy our products to the parents of mothers and fathers.





2. Where are our customers?





after our research found that our customers generally like in the Baidu Bar and some parenting forums.





3. How do we express our products to our customers?





first of these customers gather place to do a post to explain their baby's problem how to solve, our products can help them solve the baby's problems. Secondly, we should highlight the main features and advantages of our products. The most important thing is where it can be bought to---our website. (This I do not say in detail, we human flesh is very interested)





4. How do we capture users?





users are coming how do we keep them and make them our customers. Here I in the previous article "How the Enterprise product station captures the user" has explained, no longer explains.





What is the biggest difficulty that the third realization of SEM meets?




What is the biggest difficulty that
realize SEM meets? is the choice of words. This involves SEO and PPC. We're still talking about the classic case of the lawyer. For example, lawyers to solve the heritage problems of the site, we do what keyword? The term "lawyer" is very competitive and includes (100 million) and index (1200+) are very high. We further refine a little, "Beijing Lawyer" Index is only 210 +, and then refined a little "Beijing heritage lawyer" There is no index, nor Baidu promotion. But this keyword to the IP quality is very high, are users need. If you want to do a short period of profit to do PPC, directly to the "Beijing heritage lawyer" bid. And so on, how to choose a word is really tricky. Next time I will continue to explain to you in detail.





Wise Little Superman classmate said: Beijing Beijing heritage Lawyer in Baidu has a lot of promotion. My explanation is: this is because the quality of this keyword is high, Baidu promotion of people more. and Baidu has regional bidding, Wuhan search this word no Baidu bid promotion. At the same time, it also proves the correctness of this choice of words.





also congratulated students on the nail sharply comments: The flow is the target group, this move is very malicious. That's true,
.




PS: Recently wrote a blog has been very compact, to everyone to apply for 0:00--1;30 update every day, I also need time to learn, and this time the best thinking. But the middle may feel interrupted a day, in fact, or insist on a daily original.