Three questions to understand before you start online education

Online education surging tide, countless entrepreneurs eager to, but the forerunner has issued a warning, the water is too deep, think clearly come in no later. Online vocational education Platform Qingyuan Education founder Cheng Kai in the weekend it Orange held the "online education entrepreneur" salon to share his experience, the following is part of the oral content: Online education tide, many people's first reaction is cashing, first jump in to say. But we found that the water was really deep. There are three questions to think about, one is the essence of online education, and the other is (online education) has not met the new needs? Three is (have) brand-new idea and method? In ancient times, education was a parent, or the elders of the clan to impart life skills; feudal society, is the Apprentice system, want to learn iron, the children sent to the master of the blacksmith to learn; in the industrial age, or learning and inheritance, online education, like to integrate the Internet into education products, this first to understand. Education needs are two dollars, purpose and service. The purpose is to raise points, textual research, take a diploma, a long time ago, there are similar models, including university correspondence and various network colleges, although may not be useful, but they have resolved the goal-oriented needs; How does the service move to the line? The standard goods move, but the service is not good to move. Now there are some people in the field of language interaction who are trying, like VIPABC and 91 foreign teachers, to move the service and content to the line. As for the new ideas and methods, it may involve educational methods and details, and it will not unfold. There is also a question, (your project) to do offline education of cheap substitutes? Here is related to marketing, as long as you want to recruit, you can not do without marketing. The offline organization is very understand marketing, they can buy 100 to 200 yuan a class, a whole study cycle can charge more than 10,000 yuan, so there are a lot of marketing can do marketing. For example, Baidu, when to vote, when not to vote, how much, what words to cast, how to combine, they have a lot of experience. These were made by money, even one weeks hundreds of thousands of. You can't touch the doorway without enough delivery. So many entrepreneurial team can only expect Taobao students to do it, pull the flow. Sharing an interesting thing, Qingyuan education now 40% users are interested users, is not intended to live with this (IT skills), which is different from the offline. Do you know which is the biggest interest training in China? Is the HU, many people watched Korean dramas want to learn some Korean, ran to the forum. Feel online education, interest training is a chance.