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A lot of people will say: "Inverted independent blog to do SEO?" Before I do the station, I do not know why SEO things, since stepping into the door of independent blog, the internet competitive environment makes me have to contact the search engine, SEO (Search engine Optimization) has a preliminary understanding, therefore, frankly, I support independent blog author appropriate to do SEO, for three reasons.
First, SEO is originally a part of the Internet ecology. As an ordinary netizen, if our Internet behavior is just browsing news, reading e-mail via QQ and other instant messaging software and friends to communicate with colleagues, is not know that every online information behind, in fact, there is a fierce near brutal competition. Although the famous search engine is only a handful of few, but it is these seemingly insignificant small pages, but the rule of the Internet hundreds of billions of websites. Therefore, no matter what you do on the Internet station, you have to deal with the search engine, otherwise, left the search engine, 90% of the site has no future. Independent blog, to be based on the fierce competition in the Internet, can not be separated from the search engine.
Second, the life of the website is the user. The so-called user, simply speaking, is actually traffic. No web site needs no users, and no independent blogger does not need user browsing and appreciation. At present, there are many well-known independent blog we have been familiar with, like Moonlight Blog, and vegetable first class, although they now basically do not need to rely on search engines, but their success today, is to illustrate the search engine for a blog site's success is how important. Of course, only SEO can not be an amplifier, do not be famous Bo. Moonlight Blog is popular because of professional and diligent, and vegetable head that year from the Green Forum to go out on their own, to now do the name Bo, because someone else has a "ruyi pen", pen and ink kungfu is not a day can be repaired, so others became famous Bo. Our ordinary independent bloggers in the emphasis on SEO at the same time, the most important thing is to have high-quality content, can not confuse the content and technology.
Third, simple SEO can effectively enhance the user experience of the blog site. Now, because the mainstream search engine advocates, the so-called "user experience" is already a webmaster can not ignore the important indicators. Compared with other sites, independent blogs have inherent advantages in content, because most independent bloggers do not need to expand the content of the site to a large number of replication, sticky paste "false original", it is said that when Google launched PageRank technology, Independent blog site can get congenital high PR value (now also the case), that is the reason. But also not to say that a complete original blog site can naturally get the search engine's favor, the same content, such as introducing a mobile phone positioning of the article, the topic written "Introduction of a mobile phone positioning software", is not a good topic, because from the SEO, this is a trip to the big mixed water, should be written " Introduction of a best PPC mobile phone positioning software: CPS, so that, from the search engine, can be linked to mobile phone positioning, can also be linked to PPC, can also be defined as the "best", and finally write the famous software is "CPS." A little effort, you can effectively enhance the user experience, but also in search engines to get a higher, better rankings, so that the article may be more people read.
Overall, SEO is only a site to do a technology, can not be too "highly valued", but also can not "ignore". Indulge in SEO, the last can only create garbage site, ignore SEO, then create a cultural relic.
(Originally published in this article: Aleng's Blog http://www.winrss.cn/, the original address: http://www.winrss.cn/archives/2009042936..html)