Three risks of e-commerce in local community network

"Shenzhen this year has more than 50 E-commerce website closed" News in the Internet industry has aroused widespread concern. Recently a friend of the psychological very depressed, he has a local forum, want to engage in e-commerce, personnel are in place, everything is owed to the east wind, but this brother is not the bottom of the psychological. Ask me what to do? I told him some personal advice, and recently a lot of http://www.aliyun.com/zixun/aggregation/8817.html "> Personal webmaster also consulted me about their local community website to do e-commerce feasibility and steps and other related issues.

To tell the truth, now Weibo, SNS very hot, the local community BBS, local portal site has a great impact. Many webmasters are considering embedding in local community portals to engage in E-commerce, on the one hand to catch up with the upsurge of e-commerce, other than advertising can get other income.

E-commerce may bring another model of profitability to the community, more growth and imagination than many communities that also profit from traditional advertising patterns. But I personally think that the local community to engage in E-commerce still has a lot of risk.

Mainly as follows:

First, E-commerce is not a shopping site so simple. Webmaster on the understanding of E-commerce there is a serious misunderstanding, they all think that E-commerce is to do a similar Taobao shopping site, is a program module, that as long as a similar Taobao, Jingdong Mall, the same shopping site, can bring trading volume.

In fact, if E-commerce is really so simple, there will not be a large number of web sites to shut down in 2010. such as Jingdong Mall, Dangdang such a large web site has been a loss, has been listed in the Mai Lin has not really realized profitability, so e-commerce is not a shopping site so simple.

Second, the integrity of e-commerce system is not a day of work. The current free shopping site programs abound, any enterprise and individual can easily create a shopping site, but few winners, they did not use traffic to bring profits. The reason is very simple, we buy things will go to the well-known network shopping platform, choose to have real-name certification, and credit evaluation good sellers shopping, so that only protection.

and the network purchase platform's popularity, the credit system, the seller's real-name authentication and so on is not a day's work. Online shopping fraud cases abound, a lack of visibility and credit system of the local community shopping platform, who knows what to buy your things are not reliable?

Third, the threshold of E-commerce has become more and more high. Liu, Guoqing have said that few billion do not play e-commerce. In my opinion, "Web site" accounted for only 5% of E-commerce, the decision to success or failure of 95% of the capital, manpower, technology, industrial chain control capacity, logistics warehousing systems and other non-network resources, and these require a large amount of capital investment.

and local community to engage in e-commerce is difficult to achieve trans-regional operations, like some Chinese Internet enterprises to do a good job, but never go out, if only localized operations, after all, limited sales, but also have to undertake a certain degree of trading risk, these problems do not solve, what to do with E-commerce?