Three service providers teach you to be a pig in the Tuyere

Absrtact: September 26 news, 2014 China (Changzhou) e-Commerce application and Development conference held at Holiday Inn Changzhou Wujin District today. Meeting around the real economy how occasion Annual conference theme, respectively, on the Business-to-business 2.0 activation of the real electricity dealers, traders transformation business-to-business trading platform

September 26 News, "2014 China (Changzhou) E-Commerce application Development Annual Meeting" held at the Holiday Inn Changzhou Wujin District today. The conference focused on the theme of "How to occasion the real economy", respectively, on the topics of "business-to-business 2.0 activating entity Electric quotient", "Trader transformation business-to-business Transaction platform", "two pioneering and innovation of entity enterprise" and so on.

At the meeting, Orchid Pavilion set potential marketing director Li Zhongmi, 4PX SVP Liu Xiangdong, Digital chief co-founder Wang Jiao on the "Interaction: Leveraging the Cross-border industrial chain," the topic of a wonderful interaction.

According to Li Zhongmi revealed that the Orchid Pavilion has teamed up with the domestic electric business giant cat, Jingdong business, and APX dabbling in the foreign trade on behalf of the operation of the business is not good, its sales network transformation depth resource integration.

(Warm tip: This article for the first draft of shorthand, to ensure that the site guests original intention, without the omission, or a mistake, please understand.)

Interactive scene

Moderator: Below we carry on the guest exchange link, please orchid Pavilion set potential marketing director Li Zhongmi, 4PX SVP Liu Xiangdong, the digital chief co-founder Wang Jiao, the moderator is the billion Power network channel editor-in-chief "Two Wei".

Two wei: This is our department's nickname, according to enter the time sooner or later, according to the big characters generation, two word generation platoon down.

Can stay to the present audience, I think are very rare, certainly are very enthusiastic about the electrical business, but also really want to learn about Cross-border knowledge, first of all I would like to ask you to drum a palm.

Here are three guests, from the perspective of global retail to share with us, there are some more dazzling marketing methods, a more different way of logistics, including in the Cross-border electrical data application knowledge.

Ladies First, please Li Zhen introduce the Orchid Pavilion, and then you talk about the first half of 2014, you see from the marketing aspects of the latest changes will be what kind of?

Li Zhongmi: Thank you, first of all thank you for being able to stay, since stay, our time is more, I want to give you a little something valuable. First introduce our Orchid Pavilion set potential 2014 years of major changes, Orchid Pavilion 2014 mainly focus on the supply chain, and the promotion of the rate of repurchase. Just now Lu Ying to give us a share, I also want to do a little bit of sharing with you, Orchid Pavilion is also beginning to start the global brand merchants behavior.

Our shareholders have always questioned us, that our marketing costs are too high, that you have been playing ads, never save money, which is our advantage. We need more brands in the late period and want to win with us. If the brand to enter, first of all, we are mainly targeted at more than 200 countries, daily customer UV about 2.6 million, the European and American market accounted for 85%, this is our customer resources. Secondly, our employees want to serve more overseas customers, in fact, we need more localization.

To do domestic to understand the domestic customer base, do foreign we must understand the foreign customer base, so our customer service is all localized, our customer service more than 20 countries, you do which market, we employ which market customer service, is seven times 24 hours, this is our own customer service ability. Again, logistics, the world's five warehouses overseas positions. The key point, the Orchid Pavilion set potential to make the suppliers to make money, we never owed to suppliers.

We joked internally that our internal reimbursement time would be longer than the vendor's payment. The biggest advantage of this is what, LAN Pavilion after the potential to do such a cross-border platform: the brand with our cooperation, we are now free of charge. Everyone stay here, I first value to everyone, if there is cooperation, we must start from the focus.

Two wei: the Orchid Pavilion Collection potential is from the proprietary brand to turn to like the sky cat such open platform. I would like to ask what category will be considered open now?

Li Zhongmi: Our wedding dress is more advantageous, it must be the last open, we need more brand before, including 3 C, clothing, we need some more powerful partners with us to win together.

Second Wei: Amazon is said to open the platform is also doing very well, including the industry and EBay, such as the platform, you think Orchid Pavilion set potential have what core advantage?

Li Zhongmi: Orchid Pavilion is now in the stage of nurturing the market, we are more directional. We want to do is a deep excavation, we would like to be responsible for the final results of the customer, not only to receive service fees, no platform fees and to raise a little fee, we each year to invest so much of the marketing costs, basically to the supplier.

Two Wei: Everyone to the Orchid Pavilion set the first half do things more understanding, from marketing, you think 2014 years have what different changes?

Li Zhongmi: Marketing, we from the earliest positioning in the low-end, to now start the transformation of the brand, we have their own research and development center, there are corresponding independent intellectual property rights, we are more concerned about the rate of repurchase, quality promotion, including Cross-border electrical business is not only one-way, should be two-way. Therefore, the Orchid Pavilion set potential itself is also trying to say that the domestic marketing, and even began to do the cat, do Jing Dong. Of course, mainly for individual categories, such as wedding dress, so we have plenty of time to go to see, give us some advice, we have to do the domestic trade also need to carry out cultivation.

Second Wei: This is also the first time I heard, now Orchid Pavilion set potential began to do the cat and Jing Dong.

Li Zhongmi: We hope that the later and the brand to communicate more barrier-free, easier to communicate. With the thinking of foreign trade with domestic thinking Mister Communication, there will be obstacles, so we hope that more in-depth understanding, we have to communicate with the customer groups and customer segmentation, to do a good job, to make the effect.