Three simple tools to help you collect and optimize your marketing data

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Chasing ambulances (ambulance chasing) is one of the oldest selling know-how.

Let's put aside the bad reputation of selling this way ambulance chasing, in fact, means that when looking for a potential client, you need to look for those who have signaled, and then follow them tightly until they start to "get back to the dead" instead of looking for someone who isn't interested in your product.

Marketing leads that are generated by traditional methods, such as trade fairs and product lists, etc., these are now no effect, because when these traditional marketing approach to your moment, it means that you have been outdated, especially today, the vast majority of traditional marketing methods are very inefficient. In order to achieve your desired sales target, your sales lead leads need to continuously provide them with continuous service to the business or individual. In addition, the potential customers want you to help them provide a more mature and effective solution.

Today, the Internet offers a wealth of opportunities, and many online resources provide a wealth of available data that can help you find high-quality marketing leads. However, if these potentially powerful data do not have professional application support analysis, you will also be unable to explore the appropriate marketing methods, and ultimately can only watch the data is depleted. This article will provide three tools to help you optimize your marketing data and tap into your potential customers.

1. Public Web Resources tracking: Google News (Google Alerts)

Cost: Free

Most people use Google alerts to track news about their competitors. If you know the "trigger keyword" that can provide information to potential customers, Google News will be a very good and free tool to generate the hottest marketing leads.

For a few examples, if you are selling products related to IT management services, you can set the Newsletter keyword to "Application terminal"; If you are selling SEO software, you can set the Newsletter keyword to "marketing campaign optimization."

Advantages: Google News is free, and setup is very simple.

Cons: Like Google's search itself, Google alerts need accurate phrases and information to improve accuracy. In addition, Google News can not cover the patented product or exclusive manufacture and sale of products, also can not cover social resources.

2. LinkedIn & Twitter tools: LinkedIn Saved Search, Socedo

Cost: Free Value Added

If you're in a business-to-business sales business and you're not using LinkedIn and Twitter to dig up your exploration clients, you're missing out on the best source of data available today.

Most people still use manual search when they explore potential objects on LinkedIn and Twitter, and there are actually some free tools to automate this work, but few of these tools are known and few people use them.

LinkedIn has its own Saved searches search tool, which, like Google News, can provide you with some marketing clues. You can set up some inquiries according to the criteria you need (such as industry, company, Linedin Group, etc.), and if the search results change, LinkedIn Saved search will also send you email notifications. If you are now a free (basic) User of LinkedIn, you can allow three saved search queries to be set up. If you're upgrading to LinkedIn's paid subscribers, then you're setting up more saved search queries, which means you have more opportunities to find high-quality marketing leads.

Socedo actually does the same thing, but it uses Twitter. This service allows you to customize keywords through which you can identify your customers, relevant business organizations, and others you already care about. Socedo sends you a list of marketing leads every day, based on the raw interactive data on Twitter and the targeted marketing leads you need to provide you with high quality feedback.

Advantages: Input cost can be gradual, from free start, gradually upgraded to different levels of saved Search. Each social network provides tools that can help you get the marketing leads you need, and you can see them in the case where the marketing effect is better than the traditional phone and email.

Cons: These tools require you to have some knowledge and skills, and to understand how LinkedIn and Twitter work, and you need to have some business opportunities to interact with.

3. Multi-source clue information tracking tool: Lead space, Infer, Colabo

Cost: Starting at 50 USD per month, free trial for 30 days

In addition to getting marketing leads on public web pages and LinkedIn searches, you can identify the best marketing leads by covering multiple sources and applying intelligent algorithms.

In addition to searching through static keyword searches on public and social web sites, these tools can also find real-time marketing cues in a variety of resources, such as those that can find fast-growing companies and get in touch with their sales departments. These resources include proprietary applications (e.g., corporate support forums), vertical news sites (for example, a new member in a group or a company present in an activity), and a specific geographic location (e.g. a local newspaper reports that a company has recruited a new CFO)

Finally, tools across data sources are useful, especially when determining the best media (LinkedIn messages, emails, Twitter letters), through which you can get the marketing materials you need.

Advantages: Digital resources can be personalized settings, marketing lead data can be based on the most effective principle of change. The more efficient The communication channel, the more easily the potential clues of marketing can be found.

Disadvantages: Depending on the tool vendor, the tool uses a higher price range. It may not be appropriate for users who are not even working with LinkedIn.

The tools mentioned in this article will allow you to take the first step in exploring the direction of marketing leads, helping you shorten the sales cycle and quickly increase the conversion rate.

(via VB translation/fast carp)