Three simple little ways to help you measure the competitive strength of your keywords

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In the site optimization process, the choice of key words is one of the most important work, because it affects our future work direction and work results, but we also have to face an indisputable fact, that is, the current traffic is big point of the keywords are some of the large sites occupy, Nowadays, it is difficult to want a key word with big traffic and small competition. Although as a webmaster should not be afraid of the high key words, but for some new stations, how to find some suitable for their own keywords, even if the flow of small, but also very important. We need to identify which keywords are competitive. How to distinguish on the front of a problem, the author today will be how to measure the competitive strength of keywords to share a few of their own experience.

How to view the number of results in a search results page

This method is perhaps the simplest and direct, and is the first evaluation method that every webmaster will use. In the author's experience, we can evaluate the size of the search results bar in the search results page. Generally David, the search results bar number under 3 million can be said to be less competitive intensity, and in 3 million to 5 million of the search results can be seen that the key word competition is moderate. Of course, more words than this range of values are highly competitive words. Of course, the accuracy of this method is not very high. We can give an example of this, such as SEO this highly competitive word.

From the above we can see SEO this keyword related search results of about 71,300,000, we can initially say that this is a strong competitive keyword. Therefore, the author believes that webmaster evaluation of the competitive strength of keywords, we can be judged by the number of search results.

Method Two, the number of keyword bidding ranking promotion

We are in the evaluation of a keyword competitive strength of the time there is a most direct way is to see the key words of the number of bids, such as "Weight loss medicine" This keyword, we can analyze the number of auction rankings, as shown in the following figure:

We can see that the number of bids in the first page is 4, plus a Baidu encyclopedia, the rest of the location has been very little, and according to users in the search results page of the Click Data show that the key words flow is generally concentrated in the first three positions, so we can say, If the number of bids in a word is more than three, it is a highly competitive word.

Method Three, the exponential value of the key words

The competitive intensity of a keyword we can also get the answer from the search number of the word. The number of searches will naturally become a wildly competitive word. To do Baidu optimization we can refer to Baidu platform Baidu Index, to analyze a keyword search times, and then to determine the competitive strength of this keyword. At the same time, we are looking at the keyword search index, do not just look at the recent search volume, because it is possible that someone deliberately brush the search volume. As shown in the following illustration:

We can see that this keyword in the last six months the number of searches is stable, we can determine this is a natural search volume, not be malicious brush high.

Finally, the author would like to sum up: We evaluate a keyword in the competitive intensity, not just a simple fuzzy use of one aspect to determine, there are many factors will affect the competitive strength of our keywords, we want full name and comprehensive analysis. To get our target keyword. This article by the Essential oil brand net http://www.jingyoupinpai.com original, reprint please indicate the source.