Three squirrel This brand name, I feel that has transitioned to the idea of having the Internet as the starting point

1. Brand

Three squirrels This brand name, I think has transitioned to have the Internet as the starting point of the idea. Internet This sales behavior and sales methods, a certain brand has changed, but also requires the brand has memory and interactivity. In the internet age, there are too many contact information every day, flash past, can't remember. And the Internet mainstream group is 85, very young. So the Internet brand, better memory, and fun. The two together, we think of animals, this is the origin of the names of three squirrels.

At the beginning, the image of three squirrels is also through the network, to find some comic fans, to help us complete. And now we have a dedicated team, and in the creation of anime, has taken the sixth episode. In the fifth episode, we rejected the first four episodes (the original picture set). The rapid development of the Internet is a constant innovation, constantly changing things. But there are some core things that will not change it. The main brand of three squirrels is mainly located in nuts. Through the operation of the NUT this project, access to all aspects of resources, will be extended to the image of the squirrel as a representative of a number of sub brands.

We do traditional business, at the beginning of the start of all the problems are considered very clearly, and the Internet has no way to think about a lot of problems. The internet is not afraid to do wrong, it is afraid not to do. Wrong we can change, do not do we have no chance. The internet is often a time lag thing. Because it is a new competitive system, new sales situation and behavior. Often learn a little earlier about new things than others, and you seize an opportunity. At present, the Internet is with the opportunity type, which also alerted us to reflect on the 2013 three squirrels to do 300 million, all the team know, this is not an end, this is not an exciting thing. No excitement at all, it's just a start and a starting point. Because the internet comes fast and goes fast. At present three squirrel basically can achieve break-even.

A brand, an image if the popular, if the supply chain can keep up, consumers will be dog, because the Internet and the traditional biggest difference is that the internet as long as you can do it, customers like you, there is the possibility of unlimited. and an Internet brand, the user is viscosity, 2 times the purchase rate is higher. We purchased 2 times over 30%. We have a son brand called Squirrel pocket. specialize in derivatives brands. We're positioning it as a way to make those gadgets around the life radius of our consumer's younger generation. Gadgets aren't too big. For example, I can make a slipper for you, or I can make a mask for you. You can also make a storage box, a toy, a mobile phone set. On your desk, in your little house, at your bedside. In marketing words, I want to surround the consumer's life radius. This trademark brand, we will take 0 profit pattern. It is I through the large-scale procurement, through my design. Put my squirrel image into it. But I sell it to you, this thing bought 5 yuan, I only buy you 5 yuan. And I don't earn a penny. Is the 0 profit model. We buy snacks and buy student food. There is profit in this place. But this derivative of ours, I am not profitable, I do not have any profits. Customer one is very love our brand. The other side of it, each of these things has a need. These things I will be based on your needs, to help you build it, and at a very low price, cost price of the way. offered to you. So your life circle are squirrels, in the future can replace a what cost? Advertising costs.

2. Target Customers

The change of the Internet is not what you want it to be like, consumers have a strong right of speech. We are now everywhere to say that we are sprouting. We sell to sell the nuts, this is not our own to locate. So I think the internet is very big a different place with the traditional enterprises, is the right to speak of the transfer, is no longer the business, but the consumer is the boss. This causes enterprises in the Internet development process, there is no way to make a lot of things a definition and standard type, but according to the needs of users timely adjustment to meet them.

Before we used to make a brand, a look at So-and-so enterprises to locate which group, we also go to positioning. I think it's a wrong kind of thinking. Why do you have to do this? People are also a process of updating iterations, and the next generation will come sooner or later. So why don't you serve the next generation? We think so, so we will be the customer group positioning in 85 to 90, this age, we just serve the group of people, accompany them to grow together, in another five years, they will be the most powerful consumer groups. The people in our company are very young. We are young also based on our Internet behavior because our group is young and we know the user. Who knows most about users, our young people know best.

The old generation wants to eat nuts, don't the new generation of people eat nuts? But a new generation of people has a trait that he may not have had the desire to eat nuts or know what nuts are. In fact, many students do not eat nuts at first. So in some ways, this is a blue sea market. Only this blue sea, is a 0 consumer market. When you don't think, you can't imagine, is such a logic.

3. Supply Chain

Compared with traditional enterprises, we will control a little better. Because our feedback system is very real-time, the supply chain response is very fast. For example, you go to the supermarket to buy a bag of nuts. Certainly the production date is 3, 4 months ago, or even longer. Because of the traditional mode, this product, I want to buy to you, through the agent, through this warehouse, that warehouse. Through Ultra, backlog, all aspects, and so on. It's going to be a long age. The second one is in the process of transporting the whole object, it loses some control.

So our product, relative to the traditional enterprise, it will be fresher. Because the Internet, all know is the direct marketing model. It's from my warehouse. And my warehouse, in the summer, we will have air-conditioning. Can play a fresh-keeping role. This is an advance. Second, we can achieve fast response to upstream supplier control. This quick response means that my data is sent in real time. After every consumer has bought it, he will make a comment.

So for this quality of good or bad, we are relatively traditional enterprises, our response is rapid type. Some people say salty, some people say light, after buying it immediately write evaluation. Your product is good, 4.9 points, 4.8 points. Come out at once. We will improve it in real time. Previously called continuous Improvement Program.

At the same time, we are now starting the pilot. For upstream suppliers to provide financial collateral, should be called Internet finance. Through we do e-commerce good cash flow. The bank's analysis of our credit is based on the provision of a secured loan similar to the accounts payable. The bank is looking at our cash flow, because the cash flow will return to its account every day, it can see, so it is very reassuring. To a certain amount, on our basis to the upstream suppliers. The bank collects interest from the supplier.

4. Food Safety & Taste

Through this data, we can grasp the upstream suppliers a series of manufacturing information. Of course, there is now no complete bit. But we are now in the development of information technology. That is, in the near future, we all have our suppliers ' every move.

In terms of mode, there are several patterns in China, one is precisely the pattern. It acquired the raw material of the melon seeds and processed it by itself. Through the supermarket sales. The mode of coming to Iraq, it does not process itself. It developed requirements and standards. Get it to the supplier and help it pack the last delivery to the warehouse for sale. Our model is the combination of the two. We do not do upstream initial processing. Upstream processing we do not, but we will set requirements and standards. Then sent to our sub-loading plant in Wuhu. The sub-loading plant will inspect it for quality. Qualified or unqualified. After passing, we pack ourselves. Separate the outfit. We have reason to believe that this nut is packaged by our own workers. The safety of my food is certainly better than the complete outsourcing model of coming to Iraq. It should be said that we are the core of the process of autonomous completion, not the core part of the package outside the way. The result of this and the benefit is to be able to support our rapid development.

Precisely with the consumer is fault. Just a year to sell 3 billion, it sold to who he knows? He must not know. The supermarket is not its home open, customers do not buy after a note, I bought it here. What about the Internet? We do 300 million of the output value, there are nearly 160, 1.75 million of customers. 1.6 million people have bought how many times, is the male is the female, the family lives in where, has evaluated in us here what, I knew.

If a product is put on the net, salty. Customers will say, "they write evaluations." So this is actually the biggest change for our industry. Is that people can buy this product and make suggestions and improvements to the product.

After the enterprise obtains this data, to your quality and the service, adjusts in real time. So we say, create a new agricultural ecological chain in the internet age. In fact, this new is new in this place. The main line is the Internet. To change the composition of the industry in the past. Just now I will change the way to a fresher product. Taste and quality, real-time improvement, this is the traditional enterprises do not.

There is a better service. Our service is one-to-one. Traditional sales methods cannot be one-to-one. More lethal is a lower price. The traditional nut industry has a gross margin of 45%-50%. The online margin is at 30%. The average reduction was 15% to 20%. Below the line to see where the store is like this. If ultra, the price may be higher. Shop outlet model is such a gross margin, if you go to buy the business super. Ultra's gross margin will basically break 55%. Traditional enterprises to Wal-Mart, Carrefour to pay the entry fee, or to find middlemen have middlemen fees, open stores have stores costs, we do not have here. So our product is 20% cheaper than the traditional mode. It is the actual cost is more than 40 dollars, to the supermarket may be 100 dollars. We can sell you 70 bucks here.

5. Core Competencies

System competitiveness. E-commerce I think there is no core is not core, the real core is that you should not see the short plate. You are a systematic thing to make up your core, for example, in the past we recommend products, recommended marketing, not on the Internet, you are better at both ends. First on the Internet, your product is not good, do not do the Internet, customers want feedback. In the past you are not good at the supermarket to buy something, you have no way to tell others. Internet, you want to buy something bad, he will immediately evaluate. This is not good, you can sell it? So the product is a good standard, is a basic, basic work. Now the supermarket nuts, to put on the internet to sell to scold death. Have you noticed that, like the negotiation, to the Iraq, and so on, the line of a better business, the lowest score on the Internet Day cat? Prove that they are not popular on the internet. That's why we feel that traditional companies are being subverted. They don't know the user. So we think so far our core is formed a relatively speaking because of E-commerce, the Internet system. Slightly sound product development, factory, logistics system, information system.

I think we've done 60 points now. Because my information system development is not very sound, this is the pursuit of the ultimate process. But it has been ahead of the traditional offline business for a year or two. Our 60 points, for others is already 100 more points ah, because others have not done, we this industry even ERP system, or to buy standardized products, and we are the development of their own. Our customer purchase, once two times, we will conduct analysis. And we already have three logistics warehouses in China, many companies do not do this. How many times has a customer bought me here? This system builds our core competitiveness, then an enterprise Internet real core competitiveness, not what you see today, he should be an intrinsic competitiveness, is a continuous innovation ability. A recruit is fresh, eats the day. Useful in traditional enterprises, but ineffective in e-commerce, imitation too fast. The whole net packing is the same as ours. are two layers of packaging, with the core is the same size, the whole network is the name of the animal brand, so this we do not rely on one or two points to win, but continuous innovation.

In another two years, our information system can monitor the upstream situation, and then our logistics warehouse continuous construction, delivery faster, and then we have better logistics turnover speed, cost control price lower, we have squirrel pocket this derivative, as well as squirrel cartoons. If we were to mature after two or three years, it would be a barrier. Now many enterprises, in the package put a bag of wet wipes, a bag, a box opener, all manufacturers are put, the Internet has a concept, what you do today, tomorrow will be imitated, and standardized, we are doing. Before innovation, once a year enough, now the Internet is very, you have to innovate every week. You change every week. There is an innovative gene in which we are competitive.

Compared with other companies that sell nuts on the internet, there is definitely a difference in hardware first. Information construction, warehouses, a sound logistics system, now no one can do the same as us. Second, we are stronger than them in brand and user understanding. And I think that the real competition should be the 2014, in response to the traditional enterprise collective online. Because these entrepreneurs of traditional enterprises are more lovely. Not a few stages before? A beginning to see, then is look down on, E-commerce, look down, finally is not see, I think now is the fourth stage, sit still. The old man couldn't sit up and saw three squirrels in a day, and they were crazy, so they went to the internet in 2014. The real competition is to compete with the traditional bosses, because they have the strength, the supply chain, the money, and this is the bigger competition we face.