Three startups fail, want to give up?

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"Guide" a pioneering veteran for the dream of desperate, even separated. However, he was greeted with successive defeats, and now 32 years old has nothing. Everyone is eager for success. When confronted with setbacks, most entrepreneurs cling to the belief that they will win and strive to turn the tide. However, the vicissitudes of the world, sometimes even if the entrepreneur has toughness, can endure hardship, can persist, also difficult to recover the failure of the end. In particular, a number of consecutive ventures have not been successful, the entrepreneur's capital, energy, confidence will suffer a great blow. In this crossroads of life and career, how should entrepreneurs choose?

The protagonist's Readme

Chen Yiming

I was a 1981 stranger, from the countryside to the big city, from the students to the youth during this time I spent in the army. I was demobilized in 2003, 5 years of military life has left a memorable experience and my dear comrade-in-arms friendship! Self-confidence, enthusiasm, dare to do, can endure hardship, never admit defeat of the military quality, in my body have been embodied. After the first few years of demobilization, I run business, love, open restaurants, fry stocks, every day is very full, very happy. Comrade's encouragement, his own efforts, the lover's assistance, I gradually have some accumulation and harvest.

So at the end of 2006, by a friend introduced, I have invested 1.3 million yuan (two friends and a technical staff to do business and a total of 150,000 yuan, the other is I cast) opened a company, entered the LCM (thin film transistor liquid crystal display module) industry. After May 30, 2008, because there is no core resources, in the market downward trend of the situation, the drawbacks of this model also exposed. By the end of 2008, the company's funds were only 400,000 yuan, and my own investment of 500,000 yuan in the stock is only 120,000 yuan.

2009, in order to get out of the predicament, I decided to transform. So, I chose to do mobile phone program development, because at that time to do mobile phone program still have 1 dollars profit. The result is that the expenses are too high, the shipments are small and the funds are broken. A year later, the company went bankrupt.

A lot of stories happened in the middle of it. Because the early money, my self-confidence highly inflated, frivolous, I think there is nothing in the world I can do. So I do anything, any input, any decisions are not with the family, even in the company when the loss of the crisis still do not feel any problems, or feel good about themselves! At that time the home, to me is the hotel, after sleep to go. Later, I had a child, I still all day outside, go home and total love quarrel. Then they all went away, leaving me alone in Shenzhen.

This experience, not much money, but I feel very proud of, and later, all the loss of money, although I am still young but seems to have experienced the whole life like, what taste has tasted.

September 2010, a friend of mobile phone Circle said to me, try to assemble with him. So, I sold the car, repay the debt, there are 100,000 yuan left. I do not know how to manufacture, out of the trust of friends (when the mobile phone plan He also cast money to me, also lost), I put all the money into the. Two years later today, I do not understand, and familiar with the mobile phone industry throughout the industry, but the mobile phone industry from the peak into the trough period, all aspects of the profit is falling, and labor costs are rising. As a result, we do not have their own products, only to take the pure foundry business of our two consecutive years of loss! During this period, although I have been summing up the lessons, serious correction, but still can not change the loss of the situation.

Summing up the experience of these years, my investment is more daring and blind, pure is sparring; no big money and core customer support research and development also dare to play, pure is to find death; I do not understand the operation of the factory, with the trust of friends (he is a family-style enterprise, I am a person is non-family shareholders, I had invested in the factory is already a loss of the state) Follow dry production, pure is blind. The breakdown of the family, continuous failure, now penniless me, and returned to the "liberation" of the state, this is the inevitable result. And the fall of the heart, the eyes of friends have to bear their own, so, the passion also slowly subsided ...

I thought, a few years down, I got a few contacts in the phone circle, have a number of stable customer resources; The understanding of this industry has been greatly improved, from the core resources supply, to research and development, integration, manufacturing all aspects have a certain understanding, relative to the other years involved in other industries, This industry I no longer unfamiliar, in terms of entrepreneurship, I am the company's operations management, team training, and the organization of the structure of the configuration also have some of their own understanding, no longer like before, motionless is the scene to bigger and stronger.

What I'm thinking about now is that the next thing I'm going to do is not to do what other people don't do, drilling others have not found the way, but should be done easier to start, but also more demand for ordinary products; high, fine, Sharp is my goal, but at this stage I am far from this goal. What I need is to do something on the ground, and no longer want to do anything, all want to try the impetuous life. I can't go on like this, I have to get up again!

Now, I think and study for a long time, ready to do electronic accessories this business. With the application of electronic digital products and the expansion of the cost of continuous reduction, in Shenzhen, the production of integrated manufacturing is still very large.

Now I am faced with the problem is that the monthly payment of children's living expenses of 2000 yuan, as well as the living expenses of the elderly and their own expenses. My current girlfriend knows my experience, not only does not abandon, also has been encouraging me, I wanted to give her a passable home, but all these all need the money to solve! I need a steady source of income, but I have always insisted on the entrepreneurial dream I can not put down. Whenever I think of these realistic and long-term problems, I always sleep overnight.

I now face two choices: to do accessories, build their own factories, small scale, or find other plant cooperation (already have friends talking to me), money can be solved by borrowing, or to find a job, first solve the survival problem.

Should I bow to the reality of work, or to meet the difficult and insist on entrepreneurship? Or is there any other way to solve my problem now? Please help me to analyze. Kneel, thank you!

Discussion

Li Changlin (Park Ji Consulting Partner, International registered management consultant)

Dreams are precious and cannot be wasted. Entrepreneurship can fail, but lessons and experiences must be summed up. Your passion is enough, the executive force looks good, accessories also have a market, this is not false, but why do you steal from someone else's mouth?

Dreams are precious and responsibilities are great. You have a little old, not a single time to break the world. Life is a real problem, you have to solve it, otherwise how can you get through all the difficulties of starting a business?

The dream is precious, the ability is indispensable. Entrepreneurs not only to open up the market outside, but also to do management. How many of your previous business partners can continue to work with you? Have you followed your subordinates?

The dream is precious, it is worth to bend waist. But if there is a contradiction between the business and the basic life of the family, you are creating too much grief.

I suggest you first in the field to start a business, find a better company to work, learn management, make connections, save the living expenses, more comprehensive preparation. Do not think of what to do, immediately excited to sleep, this is not the real need for entrepreneurship.

Sho Shutao (founder of the Great American children's world)

The road to success is thousands, there is only one way to fail. For entrepreneurs, even if they fail, there is no right to be sad. The road is its own choice, there is no turning back.

I tell two true stories.

The first story: My family has a relative is engaged in breeding, the first few years of good aquatic products, he contracted a 10 mu fish pond. As a result, the weather was too hot that summer, the fish turned the pond. He naturally lost a lot of money, and finally even had to put in. He analyzed the reasons for failure: There are too many fish, fierce competition, bad luck. He swore that he would not raise fish in his whole life, even if he contracted. At that time we advised him, when everyone is bad, there are many people will give up, then your business will be better next year, why not insist on a year? He answered, afraid.

After a few years, he had some savings on his hands and started to raise pigs. He is still the same set, what others do to earn money, he also followed, the result is naturally not very optimistic. And we asked him, why don't you stick to it? He said, twice, no bottom.

The second story: I graduated from college just to work, one day on the streets of Shanghai, I saw two of pickpockets behind a woman followed, one responsible for the lookout, one responsible for the implementation of pickpocketing. I happened to be in the middle of two thieves, when I found their behavior, the front of the thief took out a dagger to me than painted for half a day, I really tangled up. A choice, rushed to stop, but, that time the thief Swallow Blade, not deadly rumors are very fierce, I am afraid, a choice, ignore, run away, but I also fear to escape, afraid after always guilty; However, I do not go to help her, but also who can turn to?

The hesitation slowed me down, when the thief behind me had overtaken me, and it seemed that they were going to steal. This time my idea suddenly changed. I think, I shouted a thief, big deal I run! so I did. The thief ran away, so did I!

These two stories are similar to startups. Entrepreneurship to adhere to, but when to adhere to, how to adhere to, how to adhere to? Entrepreneurs sometimes have no way and no bottom, but also involuntarily.

My mother is a great farmer. In my childhood, our family 3 children go to school to study, she just rely on their own shoulders pull honeycomb, walk dozens of lane every day, go to the street to send honeycomb, every lump coal earn a few cents, to support our university. So far, I still can not forget her winter pull coal scene: the mouth of the heat, the forehead braved sweat, hand all black. I started the business, has been thinking, mother did not want to use a good way to start a business, to pay less toil for more harvest it? Why does she have to pull a piece of coal to earn our tuition?

Now I am also a start-up, I understand that the entrepreneur's money is a penny earned.

Impregnable road really like iron, now move from scratch! I suggest this man: first, to find time to quiet down, such as fishing, reading, must let their hearts quiet down to know their own direction, which should adhere to, which should give up. Second, find the opportunity to settle down first, such as to take refuge in a better business or past friends, first find a backer, and then long-term. Third, what entrepreneurs need most and least easily is the support of the other half. It's too hard to make up if your home is broken.

Huang (professor, University of Guanghua School of Management, to find the founder of peer network)

Said Tao is really good! Calm yourself down and let yourself be quiet. is to keep your heart. I also like this, in the face of a lot of problems, the more I think the more no clue, the more the more urgent, the more urgent the more pressing inertia do ...

In the end, it was often in my head that I suddenly had a way out of my mind. Now I know that people are in fact the heart of the command brain, calm mind, the brain can really think.

Song Jinqing (general manager of an advertising company, 10 years of entrepreneurship)

I also have two stories to tell.

The first story: one of my high school classmate, and I particularly good, she has just graduated from a 38-year-old, bald head of the old literary youth with poetry to coax ran, and in the case of the situation with him married. Years later, I saw this dry-skinned classmate, she had divorced, and married an ordinary worker. She said: "Originally really see Qiong Yao's novel to see more, do not listen to the old man say." Now, after all these years, I know that he is not as reliable as a worker. ”

The old literary and artistic youth, writing things all day, is not published. The more he could not publish, the more he went around to visit the old writer. He once met a writer, extremely unkind to tell him: "Put down the pen, don't write!" However, he not only not to listen to, then simply not even class, completely rely on my classmate-a little woman in the mall counter live. My classmate divorced after 10 years of marriage and left the house for which she made money to buy.

The second story: One of my subordinates, this year do not know what is going on, the family has been a succession of people may not have encountered a bad thing. Father in an off-site accident, she leave to solve; her husband and her father to attend the funeral, a car accident fracture, she went on leave, during the time of absence, the child was sick, she continued to ask for leave; it was a day of classes, downstairs every day to stop more than 10 motorcycles, but she lost; she changed a car to work, 20 days later, The car glass was shattered again inexplicably.

I think the first story shows that to uphold their ideals is valuable, but first to assume responsibility, not at the expense of other people's love; the second story shows that people are lucky, the house leaks on the rain, the ship is late and the wind. Entrepreneurial success is certainly perseverance, perseverance, but perseverance, perseverance, not necessarily all can succeed, luck is also a key factor.

In addition, I think it is inappropriate to start a business under pressure. Stress is a good thing, but the pressure is too general to make people deformed. So I'm going to be a cold water man. The wisdom of life, not only blindly risking death forward, know that advance and retreat is wisdom. This wisdom is no one can teach. I suggest you find a company to feed the family and recuperate!

Huang Zhifang (Chairman of Shenzhen Leap Tech Co., Ltd.)

I'll tell you about my 32-year-old career.

I started my business since January 1995, when I was just 32 years old. My first company was registered on January 16, 1995, when I was not a son, only a pioneering ambition. Think about it, I was really bold, retreat also think good, the worst consequence is to go home and wife and children live, rely on the wife of more than 1000 yuan per month wages 3 people drink porridge every day.

I did not have a penny, is planning to start a business, the result came a friend and creditor. My friend said, "Dude, have you had enough of my motorcycle?" I've been playing for more than two years. You see, you either give me the car, or I can have the money, two options you choose. ”

I thought, I did play with someone else's motorcycle for two years, and I almost forgot about it. At that time he was not on the card, just give me the car, let me help him go to the Public Security Bureau card, promised to let me play two years. Now I've been playing for two years, return the car? No, I don't have legs!

So, I find a friend borrowed 20,000 yuan, paid 13000 yuan motorcycle money, the car bought down. One bite, I bought a 6000-yuan Panasonic camera for my daughter (daughter just full 100 days, I want to record her every day). This toss, I only left 1000 yuan, the industrial and commercial verification of capital spent.

This is how I am in debt 20,000 yuan, riding my Honda 125 motorcycle, a head into the sea. God help me! 5 years later, I bought a car, sold a motorcycle, sold 13000 yuan, a little. I didn't move the money, I gave it to my wife.

Huang (professor, University of Guanghua School of Management, to find the founder of peer network)

There is a saying in Hong Kong that "work is not a word."

Almost all Hong Kong people have entrepreneurial dreams. Hong Kong is an entrepreneurial paradise, anyone who spends thousands of of dollars, not one weeks, can register a company. Hong Kong companies do not have the mainland business scope this said, from the first day of the business license, you can either make breakfast business, you can also engage in foreign exchange business banking.

I know a couple from Fujian, female originally in our company to do clerical, male in our company downstairs rented someone else restaurant door 3 tables, selling dumplings and wonton. They packed dumplings and wonton at home at night and sold them during the day. Lunch is busy, women use lunch break 1 hours, also to help end dumplings. They had a little girl, who had to do their homework on the little stool next to the 3 desks from kindergarten.

Their business is getting more and more hot, and many office people call their takeout. At last the woman had to quit her office job and the couple were busy together.

Then the mainland opened up and the number of people who went to Hong Kong became more and more, and the need for renminbi exchange for HKD was growing. The couple also rented a less than two square meter store next to the restaurant, which was tightly welded in front of the iron railings and hung a sign: Exchange RMB and HKD.

The couple still sell dumplings when no one is changing money, and they immediately open the lock on the iron railings and sit inside to change money. Not only do they have a better exchange rate than banks, they can do business that banks can't do. For example, some people want to change the RMB 100,000 yuan, so much cash on the body is inconvenient, they can also be arranged by underground banks in the mainland to bring the business! A few years later, the couple bought a nearby 60 square meters of second-hand housing, of course, just paid down payment.

The Hong Kong colleagues in the office talked about the couple and said with envy: "They have developed very well and they have come to Hong Kong to buy a flat in less than 10." ”

10 years later, I went to Hong Kong to see the couple, both sexes are a little overweight. They rented the restaurant and made the tea restaurant business.

Our company also has a driver, called ASU. He was 40 years old, smoking very fierce, impatient, walking like humming songs. It was a long time before I knew he had done a lot of business. One day, I was sitting in his car, just in time to catch the traffic jam, we chatted. He handed me a business card with the name "managing director of the Ring Asia Stainless Steel Products Co., Ltd.". He said, this is my business card in the previous company.

I really did not think that he has been in our company for 5 years, the driver, he actually took his original business card!

He resigned in 1996. I said, "What are you doing?"

He said, "Drive a cab!"

I said, "You open it for someone else?"

He said, "No!" I borrowed 1 million yuan from the bank and bought a taxi licence. I believe that taxi licences will be doubled in 10 years. ”

I said, "What collateral do you use?"

He said: "This is the car, this license and my daily soliciting income." ”

In the 1998 Asian financial turmoil, Hong Kong has a number of banks specializing in taxi mortgage loans, every family is anxious to find space in the suburbs to park Taxis! Because of the economic depression, few people take taxis, many taxi owners are not on loan, the car was closed by the bank!

1999, Asu back to our company as a driver!

Asu said to me, "I am not a rich man's life!" The car was closed by the bank, and I lost 200,000 yuan!

However, Xu walked still hurriedly, his mouth still humming song. My colleague told me that Asu now buys a 10-yuan Liuhe lottery every week.

There is a saying in Hong Kong, "The horse dies in the ground".

Song Jinqing (general manager of an advertising company, 10 years of entrepreneurship)

This case triggers my thinking: what is it that people do to help others?

In fact, a lot of people ask questions, the Heart has a voice, tenacious in the bottom of my heart shout, he is hard to resist, so, put the problem out, want to seek strength from the outside. No matter how the outside is answered, the mind-directed eyes will always selectively absorb the words that fit their wishes. Therefore, in the life question discussion and the persuasion, I thought basically invalid. People can not escape their own fate, teach the song, Sing not.

In addition, I still think, why some people can be a survivor, and some people are defeated. Some people are more and more brave, beaten to death, the heart will always have the confidence to win-such people easily doom and then born. Some people do not admit defeat, but the heart has been defeated: no morale and passion, feel that God is unfair, the world is gray.

In addition to the fate of the factors, beliefs and behavior of unity and perseverance, may be the secret of success. Although the fate of the past life has decided to life, but, before the age of 50, do not accept fate, do their own efforts in the retreat, twists and turns in the fight to at, and then recognize not late!

PostScript

Chen Yiming

The original I was a special sunshine people, and these years my career has been downhill, experienced so much, now my passion has disappeared, confidence has been a great blow. I think for a long time, I see the business is too simple. Recall that I did one thing, at that time I did not have specific industry experience, and can not manage the situation, but I do not dare to admit that the failure of these years is because of this problem. What I call dare to dare to rush in fact is a kind of blind behavior, not only wasted precious time, also lost precious capital, my precious dream is covered with injury. I really need to reflect on themselves, bend down, to recognize themselves, to understand the reality, and learn from the experience!

I have excessive self-confidence and arrogance in my character, if there is a "sensible" can timely splash me cold water, for me to guide the direction, I believe the outcome will be much better. After these days of consideration, I decided to find a suitable job in the familiar industry to dry, precipitate down, seriously review their mistakes, do a good job, so that the mistakes and lessons have become their own wealth, to prepare for the beginning. Of course, for their own entrepreneurial dream, I will not give up!

-This digest from the Citic Press, "Find Me 2," a book, there are abridged