Three-step design: On the road of e-mail marketing of business-to-business websites

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Foreword: This paragraph notices that the e-mail marketing got a lot of stationmaster's concern, special tidy up some content, hope can do the function of the introduction, let e-mail marketing become our stationmaster marketing and promotion of sharp weapon.

(Note: business-to-business websites are websites where companies and businesses exchange products, services, and information through the Internet.) It will be close to each industry in the transaction process to a place, for the enterprise's buyers and suppliers to provide a trading opportunity, such as Alibaba, all the resources network. ）

What is e-mail marketing?

e-mail marketing is a kind of network marketing means to convey valuable information to target users by email in the precondition of user's prior permission. The three basic factors of e-mail marketing include: Based on the user's license, through the e-mail message, the information is valuable to the user. Three factors missing one, can not be called effective e-mail marketing.

In fact, in Europe and the United States, e-mail marketing has been quite mature, and in business-to-business, and other fields have been widely used. In the domestic, the development of e-mail marketing slightly lag, people tend to e-mail marketing misunderstanding for mass spam. According to new research, email is the most successful communication technology after television, and email is expected to overtake television in a few years. E-Mail has gradually become the most popular way of communication.
I've learned that e-mail marketing occupies a pivotal position in internet marketing, so let's take a look at the characteristics of email:

1:e-mail marketing refers to the text, HTMI or multimedia information sent to the user's e-mail, in order to achieve marketing purposes.

The biggest advantage of 2:e-mail marketing is that it can be used to build closer online relationships with users, whether they are business users or ordinary users.

3: Compared with the traditional marketing methods such as telemarketing, mailing and selling letters, e-mail marketing has gradually begun to show its advantages. Because of its convenience, fast, low cost characteristics, this marketing is beginning to grow like mushrooms. In the advertising world, e-mail is called the "killer" because it can be adjusted to fit the recipient's interests. In fact, e-mail, along with personalization, database marketing, promotions, and creative online marketing techniques, has replaced banner ads as a more popular directional marketing communication tool.

So how should business-to-business websites implement e-mail marketing?
To this end, three steps have deliberately designed such a programme of implementation:

A: Create mailing lists

There are many ways to create mailing lists, such as inquiries, service or sales calls, product manuals, etc. But the key is to get permission from the recipient. An important tool for business-to-business websites is "membership registration".

B: Setting goals

e-mail marketing activities should be identified before the goal, the goal of e-mail marketing generally include: access to new customers, expand customer relationships, build brands and reduce communication costs. The goal of business-to-business is nothing more than to increase the depth of sales, improve user viscosity, push into duplicate sales.

C: Topic Content Determination

The subject of the message is roughly as follows:

Newsletter Category: Monthly or quarterly release of information useful to customers, information contains pictures, promotional information and links to the site, recommended to customers of new products, new services;

Invite the class: invite the customer to participate in some activities, the exchange can even be similar to "* * lady through the Resources Network plus you as a friend, invite you to talk about trade experience. Specific information please login ... ", seasonal and festive themes, such as Christmas before a few months are usually foreign customers purchase more concentrated time, can send some product information for the holiday to customers, or in the season of replacement, for customers to do some publicity, such as apparel foreign trade companies can do some clearance promotions or new releases.

D: Let the customer open your mail

Sending a message is not a success, the recipient opens your mail is the beginning of a successful. Here are a few tips: Add the company name or your brand name to the sender of the message, makes the recipient feel that the message is from a trusted sender, that your brand name appears in the title bar, that you choose what interests the customer, and that only the relevant and timely emails are open;

E: "Determine when to send

The choice of sending time has a great effect on e-mail marketing. In general, it is best to choose between Monday and Friday, so the chances of being read are higher.

Several matters needing attention in implementing e-mail Marketing

1, licensing e-mail marketing.
2, the establishment of the system marketing program.
3. There is a unified answer to frequently asked questions.
4, the proper handling of customer opinion.
5. Update mailing list.

Add: It is mentioned that the mail server in the e-mail marketing also accounted for a proportion of not to be underestimated (that is, of course, slow or do not send the message that the plan will naturally be affected, especially a lot of netizens feedback 126 of the mailboxes are listed in the spam, and even the phenomenon of not receiving mail. This is 126 more powerful anti-spam system to identify mass as the result of spam, it is recommended to buy 126 of the mailbox to carry out e-mail marketing road. Why? Reason to think for themselves.

Write in the last words: the business-to-business website all need e-mail marketing, we webmaster site also do not need? Welcome Webmaster Network Master to come with three steps together to discuss website promotion, network marketing, special network Marketing Q Group: 15609088.

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