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Weight for the site has a very important significance and role, when we do the station will first consider when the site online after the search engine "favor", through their inspection period, officially included, and can let the search engine spider regularly to the web site crawling, crawling site content, increase included, At the same time to get a top ranking, because this means that the site can bring more traffic. All this can be said to be related to the weight of the site, the higher the weight of the site can make the above aspects of the site data upgrade, for example, can be included to achieve "seconds", so that the ranking more forward, so that snapshots keep daily updates and so on, benefits.
To enable our site to get a higher weight, and then gain competition with other websites a series of "leading Edge", can start from three key angles, this is what I call "three steps" strategy, through targeted and step-by-step search engine optimization, so as to steadily improve the weight of the site, to obtain follow-up a series of competitive advantage.
The first step: Choose the domain name to the heart, the old domain has congenital advantages.
The first "image" of the website is also the first impression that comes from its domain name, an excellent domain name is not only good for people to remember, with good publicity advantages, but also in search engine optimization, improve the weight of the site to play a unique advantage. First of all, different subsequent domain names in the actual process does have a different weight distribution, For example, the ex-gratia policy of 1 yuan has led to the flood of refuse collection sites. cn domain name, and now because of godaay concessions by the garbage station crazy use. info domain, all in the weight of the measurement process does not have congenital advantages, can be said to choose. com domain name or try to use the. com domain name, because this can prevent the investigation period too long disadvantage factor. In addition, for the old domain name of the registration or discovery should also be valued, not only those who already have a certain PR value of the old domain name, there are some years old domain name, itself has a higher value, we can do in the station to get greater power, The same site can get higher weights faster with the help of old domain names.
The second step: the content and the chain two-pronged, do the homework most important.
We've all heard the common saying: "Content for the king, outside the chain for the emperor" and so similar, the emphasis is nothing but the content and the chain of the importance of a site, in particular the content of the original content of the site included, ranking and weight has an unparalleled role, Therefore, it is necessary to spend some time and energy in the original content of the organization and creation, so as to help the site faster access to the search engine help, get a faster collection, higher ranking and higher weight. The external chain can not blindly pursue quantity, but should pay more attention to the choice of quality, for example, in the exchange of links in the process of more attention to type-related site Exchange friend chain, at the same time to investigate the quality of each other's technical indicators, not to be punished by Baidu site, and for the release of the chain of platform selection, of course, the priority to choose the high Included in the Fast Web site forum, etc., so as to achieve the effect of a multiplier, so that the chain plays a greater role, not wasting too much time and energy. These two aspects of work should keep a good law, can not form three days of fishing fishing bad habit.
The third step: continuous research to find new tricks to help the site weight increase faster.
In addition to doing well in the above two aspects, webmaster should also continue to explore and discover novel "tricks", in order to help themselves in improving the weight of the site more quickly get better results. For example, webmaster Friends found that the domain name set some level two domain name, analysis to some educational colleges or universities Web site or government-type Gov website, help to improve the weight of the site and so on; some friends are constantly looking for a forum with a. gov domain suffix, such as social groups supported by relevant departments like employment associations, Animation Association and other forums, because they use the name of the Gov suffix, so that the above release chain effect than the general Web site to get better and more effective, these need our daily continuous summary and discovery. In addition, such as the use of a variety of new outside the chain of construction methods, such as the recent interest in the sprocket method, through different blogs and other sites between the chain, which ultimately brings more outside the main station, to improve the weight of the site has a very good role. As for this information, of course, a lot in Webmaster forum found, focus on the latest dynamic, etc. to obtain.
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