"Three-step strategy" of community operation

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the community or I suddenly have a concept, and in the process of development, we will continue to improve and enrich the idea. Blink of an eye, from the writing product documentation, to product design, program development, to the internal request for advice, big change Small change, the details of the continuous improvement, to now have more than half a year. Originally also want to perfect a few months, but we can not help, urging the release, but also a lot of advice and suggestions! And yes I released it. An empty shelf, many people look at each other, different statements. Some say it's a Digg site; some say it's a fan network; some think I'm doing SNS. It's confusing me. To tell you the truth, I did not want to do a website and what the same site, we just consider, those who like life and entertainment users come, want to get what, can go to do something. Then we build the community with web2.0 products and technical ideas and ideas.

Yes, the core of the gobble is Digg, but in my eyes, Digg is not a model concept, but a tool and an interactive way. The community is just using this interactive approach. Digg has been growing in China for a long time, but there are few examples of success. Can the gobble community succeed?

The structure of the web2.0 community is not the same as that of the general community or the Web site. Its structure is deeper than the average community. At the same time, each node in this hierarchy produces a horizontal association between the application and the content.

Such a community is a bit more complex, even the industry can not understand (or say do not want to see), not to mention the general netizens, they are more puzzling, this I have a deep understanding. As a result, many friends question the operation of such a community.

I expected this before I did this project. The structure is so complex that it is difficult to operate. But if appropriate strategy is adopted, it becomes an advantage.

Perhaps a simple forum is more likely to gather popularity. But it doesn't make any sense. I am a great advocate of the concept of the blog is outdated, the forum has been buried. The end of the earth have done so big, not yet, and watercress, potatoes and other Late Show has already been positive. Not traffic, not users, not profit mode. What is it? Or that sentence: concept! Capital pursues this, and people pursue it. No one can swim against the tide. Why do I have to avoid this. Not only do I have to do web2.0, I have to do a more complex web2.0 community.

So when the product comes out, I face a bigger challenge in my operations. I've figured out a way to run the community in three steps.

The first step, do content, use content to attract users. Web2.0 is not necessarily a need to let users contribute content. The initial mass of content needs to be done by the operator. Content, there must be users! More content, good content, must be more users!

The second step, do the application, leave the user. If users come to this site, not only to see the content of interest, but also due to pay attention to this content and often revisit, even in this community to make friends, become a community. We do web2.0 community, as long as the average staying than other sites are higher than 20%, it is not far from success! From the simple and easy to remember domain name of ". com", we consider the process of leaving the user.

The third step is to guide users, make contributions and create value. This is the value of the web2.0 Community model! That's why I want to be the web2.0 community, not the forum. Because what I consider is that the user's contribution can eventually be translated into real value! Perhaps it has gone through a long process, perhaps at that time it was web3.0 (an updated web architecture and Application ERA). But as long as you can succeed, what is the relationship between the long point!

         NET is the Internet, its development process will be similar to the development process of the Internet, must pass web1.0, web2.0 to web3.0 such a three-step development stage. The net will take 2-3 years to complete the Internet in more than 10 years to walk the road. If the success of the community, it is the inevitable trend of internet development, if the failure, it must be our own reasons!