Three steps to optimize the website transformation

There may be such a phenomenon, when you hear about Internet marketing related words (such as SEO, SEM, PPC, etc.), you do not think of transformation optimization of the word. And vice versa, you may not think of internet marketing when you hear about improvements in E-commerce. If you can think of it, then good, you lead the pack.

Although transformation optimization is not the technology of network marketing, but we also always recommend that the Enterprise with SEO and PPC combined. And why? This can be answered with another question: if the amount of traffic does not affect your effectiveness or the benefit of the customer, what is the purpose of getting traffic for the site? This would be a blatant waste of time, money and other resources. Whether the goal is sales, new customers or simply leading the trend, it is necessary to integrate transformation optimization with your SEO and/or PPC strategy.

What is transformation optimization?

In a nutshell, transformational optimization is making it easier for users to buy products from you (or any other conversion target, such as filling out contact forms, etc.). It's much easier to change your website's friendliness than you think. Here are a few steps for transformation optimization.

Second, the three Steps of transformation optimization

First step: Improve visualization

Everyone needs to feel comfortable on your website before you buy anything. Take a look at some of the tips below to help your site become more user-friendly:

Stand in the user's perspective. Let's start with the mindset of the company: How do users feel about the site?

How will new users evaluate your navigation? Useful? No use? It works? Hard to use? Navigation is one of the most fundamental elements of usability, so take the time to study to make sure that the user can get to the page he wants to go within 3 clicks.

Eliminates barriers to users looking for information. Does your site have pages that are difficult to manipulate or affect the process? Find them and destroy them.

Does the visual effect make people feel happy or sting your eyes? Ok.

Learn to work on a better competitor's website or other sites that have similar features to your site, and see what features you need to add.

When it comes to E-commerce usability, Amazon.com is a leader. If you are confused and have no idea, visit this website or other powerful sales websites, and it will certainly spark some of your ideas.

One thing that Amazon doesn't do is perfect, so you're going to do it: Use search engine friendly or user-friendly URLs so that users can bookmark and return their favorite pages. An unfriendly URL example: http://www.yoursite.com/page.php?section=books&product=89403&q=75839.

Step two: Establish credit rating

They must trust you before they are willing to spend money. Check the following points on the Web site:

Basic elements of trust, such as setting the security lock icon and "secure order" on the shopping cart page.

Another thing that doesn't have any technical content but is important to the shopping cart is to make sure that your site is using standard E-commerce security features (such as SSL encryption) and the latest security certifications for all browsers. Some companies sometimes make the mistake of forgetting to update their certificates and not even knowing when they will expire. Because there are many identity theft issues now, they are unwilling to send their credit card information through an unsafe link.

Do you have any warranty or product warranty information that users would like to know about? Do you have a feature or service that will make you stand out from other competitors? Get potential customers to understand this-not only on your website, but also in your paid ads. For example, if you have an industry-leading policy or feature, it's beautifully highlighted in websites and paid ads. Not only will the customer's conversion rate be higher, but if you mention this in your PPC ad, it will also increase your click-into rate. This is a model of value consolidation.

Step Three: Help users find other products to buy

This may sound obvious, but let's say it's easier for users to spend money on your site! Like the "Impulse buying" section in many stores, when a user adds a product to a shopping cart, or when they are looking at another product, the module shows the product they might buy.

Options include:

Hot Products/Top Sellers

Highlight products you want customers to know

Other products bought by customers with the same or similar products

Some accessories that match the product

Three, do not know where to start?

1. Remember: Marketing is communication

If you don't know where to start, you can get feedback from the customer first. If you are really purposeful or motivated, maintain a few key members and see what they think will make your site better, easier to use, and more trustworthy. You can collect valuable data by communicating with your target audience.

2. Update content at any time

Once you start this approach, you need to constantly change the content, title, and description of your Web pages according to the changes in your audience so that they are closer to the masses. Sometimes these changes can lead to a lot of immediate traffic, because most of the time, growth is slow. When we do research for our clients, we often find that we can spare a few words based on their initial ideas, or add one or two strategic words to the title of the page, and after making these changes, we will find that there will be a leap in traffic and sales.

3, constantly improve the understanding of the masses

When you spend some time improving your site's transformation friendliness and understanding some of the user's ideas, you'll know more about how to better improve natural search optimization and PPC advertising campaigns. For example, would you find some phrases that a searcher is more likely to use? Usually the words that you initially think they will search are very different from what they actually search for, so keep on researching competitive markets and different keywords.

Also, review your contact forms and customer service calls to find out which words and phrases people like to use. This may give you some clues as to how you can better choose words and phrases for your target market. Also find out what kinds of questions people often ask, as these issues are likely to reflect the weaknesses of the site. For example, a lot of people ask a common question, then your site should think about this problem, if necessary, to make some changes.

Here's an example: on a Web site, a common problem is constantly being raised, and then the administrator opens up a module on the product page to answer the questions. The conversion rate immediately rose by about 50%, while sales also rose. In addition, by adding this information to the page in a search engine-friendly way, the page ranks better and gets more traffic, resulting in more sales.

Transformation optimization is a continuous process, not a one-time transaction, to the site throughout the life cycle of continuous efforts, it will be more and more good.

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