Three Steps for Product manager

The "Guide" product manager wants to be a picky user. We are limited in our efforts to make products and have a lot of interactive content, so we have to catch the most common piece. Must have the feeling, the touch has the ponder, has the confusion to think to improve. The core competencies to achieve the ultimate. How to realize the difference through technology, so that people do not, or through the Yinianbanzai to catch up. Black Horse for you to share this article from UCPM, do a good job of the three steps of the product, so that users call their own users.

One: Product design: The core ability to achieve the ultimate

Key words: core competence, Word-of-mouth

The hardest part of designing a product is prioritizing and sequencing. Judgment ability is good or bad can not write a report statistics under the flow of proof is over. This is very wrong and we want to see if the user needs this feature.

So I want our product manager to be more thorough at the beginning of the product design. Product managers need to invest more attention, different attention, the results are very different.

1. Core Competencies

Any product has the core function, its purpose is can help the user, solves the user one aspect the demand, like saves the time, solves the problem, the enhancement efficiency and so on.

Many product managers pay little attention to core competencies, not to say they are not paying attention, but to not paying attention. Core competencies are not just functions, but also performance. For technology-born product managers, especially to do backstage out, if they have the ability, confidence to do the core competencies of concern, will be eager to speed, backstage to achieve the limit. But the problem now is that the product is not ready.

For example, the page speed of the previous time optimization, optimization after a lot of speed, really do not know what to do before it? Let the user endure so long, both waste time and waste our resources.

Do not grasp, there is no human reason, it is not justified. So we need to put more effort into performance.

When it comes to core competencies, there must be a technical breakthrough. For example, do QQ audio and video, we can not do others have something I have, otherwise always ranked second third, although there are opportunities, but the lack of the first time out of the surprise, will lose the user's identity. At this point, your first concern is the attributes of your product. In design and development you have to consider the outside world will compare it with competitors, such as playback capabilities, memory and so on. Like QQ audio and video, its core performance and speed are beyond the storm audio and video, so the development after the launch of the momentum will be very good.

Attributes choice In fact there are many options, such as network playback, communication, sharing, which are a lot of ideas. But in the end, we have to do the player, because this is the user's demand. Not everyone needs high-definition, but the high-end user needs (this is the back of Word-of-mouth creation will be mentioned). Only attributes satisfied, the user said, I this broken machine, Storm audio and video can not put, QQ audio and video to put. In this sentence: Word-of-mouth came out, users know you line, Word-of-mouth to have differences.

The core competencies to achieve the ultimate. How to realize the difference through technology, so that people do not, or through the Yinianbanzai to catch up.

Many users commented that QQ is the only reason to use QQ is to transfer files fast, there are groups. That's our advantage, and we have to take advantage of that. For example, offline file transfer, the message is a transit point, even if the file is very large is not difficult, the key is to do. Although the real use of the user is not necessarily more, but users will say, I want to preach a large file, looking for a half-day can not find the place to pass, helpless under the very rotten Qqmail, incredibly line, so our word-of-mouth came.

To be big, you have to consider the first is how to let people think that also can not catch up, so many years in IDC (Internet Data Center) on the accumulation of we can not waste, high-speed upload, Metro Network station, support high-speed upload?? You may find new problems, if not mail, in IM (instant messaging software) how to achieve.

Our goal is to make users feel super fast, fast, so that the user experience is very good, these require a lot of technology and backstage to cooperate.

Product updates and upgrades need to be matched by product managers, but our product managers do not have much research and development background. and products and services require a large number of technical background, we hope that the product manager is very senior, have done front-end, back-end development of technical research and development personnel to come. Good products are best delivered to a skilled, experienced staff, which will make everyone more assured. If the Product manager is not qualified, let a lot of brothers to accompany, the result will find that direction error is very wasteful and contusion team morale.

2. Word of mouth

Do products to achieve word-of-mouth must pay attention to high-end users, opinion leaders focus on the direction.

In the past, our idea is to catch large and put small, to meet the majority of "small white" user needs. But now, the high-end user's feeling is really can get word-of-mouth.

How to improve the attention of high-end users, this is in the context of a better situation to consider the problem. such as email search, RSS aggregation, and so on, these only "very cool" users in the blog and forum will be mentioned, in the circumstances we have the ability to guarantee. In the case of the product has been formed, the attitude towards high-end users is not the same. For example, allow users to use other mailboxes on our qqmail. Before our own heart dozen small 99, let others inconvenient use of external email address, good use of our, but so small 99, high-end users are visible, so to change, only in this way can be truly user-friendly.

Personalized service, is not a popular service, but also to obtain Word-of-mouth.

A product in the absence of Word-of-mouth, do not abuse the platform. such as IM (timely communication) Department request support, put in marketing resources, to CSA (marketing Department) Contact PR companies to put ads, to raise advertising requirements?? Waiting for someone to chop, in fact, think half enough.

The spirit of our product manager seems to be well distributed, 50% products, 30% marketing?? Of course, if you have good control over the basics, then of course you can. But in most cases our people do poorly in the 1th. If your strength is less than 70%?80%, focus on the core. When your product has gained a good reputation, be in the ascendant and consider these.

The product manager should pay attention to the most core, can obtain the user Word-of-mouth strategy point, if this piece did not do thoroughly, the result can only be the user comes over, is disappointed, then spends more energy to make up. It's not worth the candle. When the user is growing automatically (users will actively recommend friends to use our products), do not disturb the user, or may be kind to do bad things. At this time, every thing to do, each add a thing to be very careful consideration, really is a constructive way to increase the reputation of the product.

When the user's reputation is broken, it's hard to pull the user back.

Add functionality and have skills in managing control functions. After the core function completes, the commonly used function is to be completed gradually. Products in the local, small place of innovation need never meet. As a good reputation of the product, each add a function should be considered clearly, this feature to 10% of users to bring the goodwill of the time will give a 90% of users confused. When there is conflict, be smart and avoid it. Each function does not have to use much is good, but the use of people feel good is really good.

Product development needs to have a strong research and development mechanism to ensure that this can make product development more sensitive and fast. Even big projects should be flexible. Can not say that wait three months later to give you something to see, this time the competitor has run out do not know how far.

Developers need to think hard about products, not business-minded attitudes. You need to know that users, peers will focus on your products, in this drive developers have a sense of responsibility to take the initiative to complete. Can not say that wait until the product is done, the assembly line sent to the front to do. The final experience of 40–50% products should be determined by the developers.

Product personnel do not envy some of the work is designed by developers, only this is the team to participate together. Otherwise, the product will be slow and half beat.

Second: Operational management: Sensitive to find deficiencies

Key words: daily use

Our product department is a stand-alone version, not only need a strong user sense and technical skills, more importantly, service. We need to focus on some very complex content, such as architecture, application, and so on, the product needs to have a better architecture, it takes a lot of effort, the normal may not be able to see it, so it needs our high-level KPI (important performance indicators) to consider. This is a test of skill, who did a good job, the chief executive is to see, good design structure will not rush. such as the core of the contents of the module distribution.

The easiest way to find out about the shortage of products is to use your products every day.

Product managers are only more sensitive to finding out what's lacking in your product. I often feel very strange, some product manager said find no problem, I believe that if the product on-line when you insist on using three months, the problem is limited, one day to find a solution, you will slowly close to the "very good reputation" point.

Do not because the work does not have the technical content not to do, many good products are relies on this method to make. Our leaders should not only arrange for the following people to do, we must do it ourselves. These are not difficult, the key to insist, the heart must think, this weekend do not try, certainly accident, until a product basic molding.

Where can I find a problem? Forum, blog, RSS subscription AH. High-end users disdain to go to the forum to ask questions, our Product Manager will take the initiative to chase out, to check, to search, and then active and user contact, solve, some really is the user made a mistake, some of our own problems.

Product manager mentality to be very good, I hope users can find out the problem we solve it. Even a small problem solved is to accomplish a big thing. Some things have been done, and the results are very quick. Product managers should pay attention to many aspects, often to see the operation, such as you say the product is slow, users will not tube your IDC (Internet Data Center) poor or other reasons, only know your speed is slow.

Three: Interactive design: To be the most discerning user

Key words: Meticulous

The product manager wants to be a picky user. We are limited in our efforts to make products and have a lot of interactive content, so we have to catch the most common piece. Flow, the use of the largest places to consider, norms to make users comfortable. Must have the feeling, the touch has the ponder, has the confusion to think to improve. such as less mouse movement, can be fast point to and so on.

Like the "Back" button on the mailbox where, put the right or left, we have to think more, how to put better, thought well again on line test. Send a letter to the same user, how to select the most recent account by default if the user has multiple mailboxes. These requirements are small, but you really do it, the user will say, although he may not be able to tell where the good.

The use of products to meet the user's habits, such as the time to copy things to write emails, more people are accustomed to using the keyboard to operate. Although some technical difficulties, but also can be resolved, interaction, the sensitivity of the mouse feedback, convenience.

In the design we should insist on a few points:

Do not force users: such as lighting icons, such as qqmail, not 1% of the demand for 99% users.

Easy to operate: such as QQ music, old and new list, both should be taken into account, such as QQ music shortcut playback, from round to square, and finally because of the impact of performance and give up.

Light art, point to stop: such as Qqmail,qqmail in the UI interface inspiration, not too heavy can do very well. Patterns and simplicity are not a pair of contradictions.

Emphasis should be highlighted: can not deliberately cater to the low age.