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Now the major hospitals have to focus on the search engine marketing, but also set up a dedicated network team to do, their network team is basically a small company staff number, I remember myself in the hospital network department spent a year, our network department has nearly 40 people, for the medical care, They are particularly willing to invest in the search engine, because these investments in the near future can be collected back, see the effect, and they are particularly interested in recruiting new recruits, especially fresh graduates. At first not quite understand why, now think about it should be just out of school students do not understand anything, and will do things, also will not have any ideas, nor will not be too demanding treatment, but will do their best to do their work.
The network Department of the hospital recruit so many people, in fact, the work is very simple, the division of labor is also simple editing and optimization, but this division of labor for the editor is a bit unfair, because the medical site to focus on the content, the editor every day to write a lot of articles to update the site, although not original, It is also very tiring to write articles that are mostly false and original. Every day to find a lot of information, and then take the processing of changes, there can not be wrong, otherwise the patient will see that your hospital is not formal, not professional. Therefore, the quality of the article requirements on the higher, but the requirements of the editor is gradual.
First, find ways to let search engines included
This is the simplest and most basic requirements for medical editors, and it is difficult to write high quality articles at the beginning, so this is a process of understanding learning and exploring. First of all, you need to find some relevant information from the Internet, find the article you need, copy it directly over, or you think which paragraph good which a few words good, useful to you to copy it over, put the name of someone else's hospital to remove, other hospital indicators for their own, and then start and end as far as possible to write themselves, At the beginning of the article or in the middle try to put their own hospital treatment and information. Simple, a medical category of false original even finished, when the day is not just write such an article Oh, is basically updated 20 daily. This article Baidu will also be included, but not much, because there are many other medical sites, or even a word to put on their own site, so compared to the search engine of course, like you.
Find you in search engine
Want to find your article in the search engine, especially in the homepage of Baidu is not easy, this requires the editors to work hard, good in the content of the effort, which is higher than the requirements above the point, is to put a few or 10 Lais articles together, but must be fluent and understandable, not random mix of Oh, This is not enough, but also to make their own article title more novel, so that search engines like just, or users in search of much-needed content. At this point, you may ask where the title comes from. In fact, it is very simple you only know in Baidu search you will find a lot of patients to ask questions, and did not get the answer, that time, you answer out, write an article published, and in other places is not to find relevant content and answers, And still the user needs, search engine can not like? It will not only include your article, but also let you on the home page Baidu, in fact, you want to make your article on the homepage of Baidu is not so difficult, just see you usually have no attention to the needs of users. But there is a point to remind the vast number of webmasters, your server must be stable, not at the critical moment downtime, users can not enter your site, then nothing is needless to say, and no good content users can not see is useless, therefore, the proposed webmaster to use foreign host when the station, Hostease host, Its speed and stability by the medical webmaster alike, is worthy of your trust.
Iii. transforming into effective patients
The medical web site is based on what profits believe everyone knows that this is the patient. Now the network is widespread, a lot of patients before the doctor will first check on the Internet, and in their eyes ranked Baidu first is more reliable than the second, better, of course, this is our normal psychology, they do not know what promotion, bidding, and so on, they only believe that the search engine to their answers. And when they enter your site, can you keep this effective condition, but also to see the content of your site, is not what he needs, there is no convincing, your article can reach a sympathetic chord, if you answered all his questions, gave him a satisfactory answer, your article he believed, That at least proves that you are a qualified medical editor.
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