Three strategies for the marketing of micro-blog in tourist attractions

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Where are the target customers, where is our market, so far Weibo users have more than 500 million. These users of the main age level is between 20-35 years old, this group is the tourism industry's largest consumer group, and Weibo marketing has a feature is spread very fast. It is an excellent communication tool for tourism destination marketing.

This period of time has focused on the official microblog of many attractions, most of which are only marketing themselves, and some microblogging has a lot of irrelevant content, which will seriously affect the enthusiasm and attention of fans, let alone to help you forward.

If you want to make a valuable microblog and how to plan for content writing, we share the following three strategies.

The first is that you can write about the historical origins of the attractions, celebrities travel stories, each point can be subdivided into a lot of content out. People nowadays are particularly fond of reading stories that are not known, because there are few media outlets in the past decade. Here you need to master some of the writing skills, such as a thousands of-word article condensed into 140 words content. These are the essence of the essence. Fans are also happy to help you spread it.

The second is to write the current story, such as a tourist today to do a very moving move, or to hear a couple say a piece of talk and so on, you can write a little bit through micro-blog published. These things are easy to see and create a scenario that is subtly implanted into the brain of a potential client, giving them a sense of being immersive. Subconsciously convince yourself that you must come here and experience it.

Next to the third, this is the most important strategy, using this strategy, is equal to nuclear fission, geometric level of diffusion. It is worth mentioning that this strategy is particularly suitable for tourism destination marketing. 85% of companies are bursting with the thought of how to edit content, and ignoring Weibo has one of the most important features, which is to use others to help you with your content and spread it.

Think carefully about your own production of some kind of consumption behavior, is not more affected by friends, this is Word-of-mouth marketing, is also operating a micro-blog marketing guidelines. How to achieve on Weibo?

The simple thing is to encourage visitors to interact with themselves. Everyone likes to share some of the things they have experienced, such as where to eat good food, to send a microblog, where to travel, but also in micro-blog to send a picture of beauty, when his friends see, will ask the situation. Of course, this is only a one-sided display, in order to allow them to actively interact with themselves, but also to design a source of communication. You can set a few points in the scenic area, do a small publicity, such as "looking for the most beautiful photos, micro-Bo and @ we (here to fill in the scenic spot of the Micro-blog account) will have the opportunity to obtain a tourist souvenir of such a scenic spot." As long as he sent the photo and @ scenic microblogging, his fans at the same time to see such a beautiful scenery, will also pay attention to the scenic Area account.

After a period of attention, but also will be the content of the micro-blog scenic spots, at a certain time, he finally came to this scenic spot to play, he also saw the publicity bar. At the same time, micro-blog, and @ Scenic Micro-blog, as long as someone repeated this action, then on Weibo will have a lot of information on the site, but also soft publicity. More importantly, this can also become a scenic micro-blog on a very valuable content, you see someone @ You, find some better forward to their microblog, which formed a very good interactive link.

This strategy was a success in a catering industry, starting from a small self-employed, using this strategy, now become a chain of catering groups, and this only took less than three years. For the catering industry useful microblogging marketing skills, to transplant these experiences to the tourism industry, as well as a good effect. Only need you mercilessly to carry out, looks forward to your good news.