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First of all, why do you want to predict the keyword? Here are two points to consider: the operation of the website, the operation of the company (now how much input, how long can return), if you are a company optimizer, how should you and the boss to say? For example, to engage in a project, 3-month site ranking the first page, guide to traffic, Form transformation. 3 months are required to invest, how much to invest, to have a budget.
The first strokes, determine the nature of the keyword and ranking cycle
Can be divided into four categories: unpopular words (1-2 months)
General words (2-3 months)
Hot Words (more than 3 months)
Super hot words (half a year or more)
Second strokes, how to judge the classification of keywords
Reference method:
1. Drop-down Box: Search for a word, drop-down box full of words is definitely not an unpopular word, there may be generally a popular word.
2. Top 20 first page number: High weight site to participate in ranking, the first 20 page number excluding Baidu products and home page, there are multiple internal pages can be judged as a general word or an unpopular word, according to the path to see whether the home page or inside.
3. Competitors: Ranked in the first competitor, the estimated flow of 3-4 competitiveness belongs to the general Word and popular words above, 1-2 of the general partial unpopular.
4.ICO icon: For example, Baidu search A5 webmaster net, appeared first A5 website title Front has a small icon, is the ICO icon, high weight site only, then this word is definitely a hot word.
5. Pre-ranked website traffic forecast
From the characteristics of the word:
Length: the shorter the word competition is higher, such as SEO
Commonly used: like Naruto
Commercial: Aluminum profile
High profit: More competitive, such as: L-carnitine, health care products
Third strokes, special precautions, the following conditions will extend the ranking cycle
1. Is that all the words? Of course not, the medical profession is an exception;
2. Frequently modify the title of the site, will extend the keyword ranking cycle;
3. The old domain name makes the new site, will lengthen the new website ranking cycle;
4. Operators do not understand the optimization
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