Three things about social networking during the Spring festival

Source: Internet
Author: User
Keywords Social networking user research Spring Festival Gala Micro Bo Spit

Today, in addition to the real life of the Spring Festival, the virtual social network also has its own Spring festival culture. Compared with the Spring festival in previous years, the Vomit Trough Spring Festival Gala, voice New Year, gift virtual gift, become the social network users during the Spring festival in 2013 the most busy three things. In this special day of the Spring Festival, for young Chinese netizens, the use of the Internet to communicate with people, and through social networks to share the festive period of popular has become a major feature, New Year's Greetings, gifts and other customs have become more social.

Micro Bo Spit Groove Spring Festival Gala

If the CCTV Spring Festival Gala is just screen dinner, so this year's CCTV Spring Festival gala more than an important function: encounter unprecedented reunification "national big spit Trough" CCTV Spring Festival, held in a short span of 4 hours, on the "CCTV Spring Festival" Sina Weibo discussion of the number soared to nearly 20 million, not only netizens, Liu Qian, huat, Pan and other evening gala actors and director Hautmans also participated in this heated discussion.

On the Spring Festival evening's micro-blog discussion is obviously more enjoyable than the Spring Festival gala itself. Here are the decryption, spit and all kinds of certainty or chasing gossip, there are actors on the stage of the slip, the new rise of the insider, the host between the infighting, or clever or stupid various implanted ads. Users from the micro-BO this platform to obtain the amount of information, obviously more than they watch the television set to see much bigger, but also have more fun. In fact, during the CCTV Spring Festival Gala Live, not only micro-blog, happy Net and other social networking sites have become netizens scramble to spit the new battlefield.

Micro-letter speech

The annual spring Festival is the peak of SMS delivery, this year is no exception. However, although SMS is still the first choice for the general public, but unlike in previous years, the number of text messages sent during the spring Festival is declining. The data showed that in 2012 the number of mobile phone operators dropped by 20% in 2011, MMS dropped by 25%, and even telephone traffic dropped by 5%. The industry generally believe that, resulting in the decline in the per capita New Year message, is micro-letter, micro-BO, etc. On Weibo, you can have many friends, send blessings, cheap and convenient. and the micro-letter new real-time voice chat with many people and other functions, captured the hearts of many young netizens.

With the emergence of new social applications such as micro-credit, the way of the New Year's greetings has become another scene during the Spring Festival. Because of the use of micro-letter voice features convenient, coupled with its free features, micro-letter is winning more and more netizens love.

Happy net gift of virtual gifts

"The New Year does not receive gifts, gifts only accept happy ceremony." Chinese New Year gift has always been the history of China's heritage, but this year's gifts due to the rise of social networking has become more diverse, especially the virtual gift prevalence, has become a gift for the Spring Festival a novel fashion.

According to the data from happy Net, from New Year's Eve to arrest, the social networking site's netizens have given about 12 million virtual gifts, daily average of 1.71 million, is twice times the daily average of 801 million, including the peak in the first day, Valentine's Day and New Year's Eve, respectively, 2.75 million, 2.14 million, 2.06 million, One is 3 times times more than usual. Kaixin provides 20 of the virtual gifts related to the Spring Festival, including Spang, detailed snake offer Rui, snake Dance Spring, such as animation gifts (Magic Gift) 6, the total gift of more than 70%. The virtual gift of economic fashion at the same time, make people feel more fun.

Virtual gifts are the important platform for the social network to convey the blessings of the new year, so that the long distance socializing between many netizens is full of human and fun. Whenever a variety of festivals, friends birthdays and anniversaries, netizens can choose a special gift, to convey a blessing to friends. This year, the mobile end of the spring festival also added a new voice function, so that virtual gifts add a sense of reality and fun.

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