Three things to know about precision marketing strategy

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What kind of marketing cost is the lowest, precision marketing is clearly the first, the core of precision marketing is to hit the needs of users, and then provide the corresponding products and services, through this targeted marketing, can achieve better flow conversion rate, this precision marketing than that kind of wide net-like marketing effect much better, But before the advent of the Internet, this precision marketing was hard to achieve, and with the widespread use of instant tools such as communities and micro-letters, this precision marketing has been well utilized.

But the real use of these social media and real-time tools for accurate marketing business or webmaster are not many, many people still stay in the search for precision marketing target users, improve marketing content, to provide some of the target users like content materials, and then appropriate to increase the number of ads to enhance marketing results, For example, Lin in his microblog appropriate to add a bit of collagen for marketing, but I think such marketing can not be positioned as precision marketing.

So what is precision marketing? This is the first thing marketers need to understand. For example, today's QQ and micro-letters also have a variety of community users, have a mood and space and log sharing, some share the mood, and others are going to share what they are going to do, such as a micro-letter on a friend in the circle of friends published in the next one months to marry such information, At this point the precision marketing staff will be based on the keyword marriage to provide a variety of marriage use of various products and services, this targeted marketing is the so-called precision marketing. Unfortunately, many marketers who say they know how to sell precision are not taking advantage of it.

Then the QQ group and the circle of friends above advertising is accurate marketing it? Obviously this idea is not correct, although the above targeted marketing is correct, but the circle of friends or QQ group often face a lot of people, these people can not have the same needs, So when you are in some QQ group or micro-trust friends in the Circle of advertising information, will lead to criticism, and even let the crowd kicked you out of the group, because you affect the rest of the quiet, kicking you out of the group naturally understandable. So even for the circle of friends or QQ group advertising, it can not be called precision marketing. But for these groups or friends of the circle to understand the personal information, and then based on these personal information targeted marketing, such marketing is called precision marketing.

So into the industry group marketing is not precision marketing it? Many marketers think that to some industry groups inside the marketing, can quickly help themselves to lay the market, so do the sofa to the furniture industry group inside the marketing, this way looks right, because they are made of furniture, there will always be a sofa demand for business, Can in fact in the industry group marketing is not able to achieve precision marketing, the effect of its marketing is not high, because everyone is to do furniture, in fact, these sofas often these enterprises themselves can produce, so there is no need to buy, so the object of marketing is not clear.

The above three points is a lot of precision marketing personnel easy to confuse and enter the wrong place, especially to and oneself belong to the same industry group inside marketing, this marketing strategy, but to enter the industry downstream industry group marketing, such as you do is silicone raw materials, Then we will go to the silicone product industry group inside the marketing, such marketing can count as accurate. This article from www.zhaopinxitong.com recruitment system First A5, reprint please keep the source of the link, thank you for your cooperation!