Three-tier cities to lift entrepreneurial tide: Jiaxing into e-commerce after the garden Jiangyin returnees haunt

"Who else lives in the city?" "Dr. Chang in the United States and China founded the company, in 2007, when she returned to business, did not choose to grow up in Beijing, but chose to create Aitokin in Jiangyin http://www.aliyun.com/zixun/aggregation/14761.html" > Biotechnology Co., Ltd., research and development of new anticancer drugs. According to US statistics, the market outlook for this series of products is more than 30 billion dollars. And she and several partners in the United States company also selected in a small town in Massachusetts.

Not only are the returnees, more and more local entrepreneurs have already rooted in the two or three-line city. The largest domestic luggage company, the president of the Yehai, the CEO of the Jiaxing, he is located in Zhejiang Province, the cost of rent is probably Shanghai, Hangzhou, 20%-30%, some of the lot may be more than half. Human costs, of course, have also been reduced.

To reduce costs is undoubtedly the greatest temptation. In addition, local governments for the development of new industries, the transformation and upgrading of traditional industries have formulated policies, preferential tax, attract superior industries settled, the development of "headquarters economy", to create city business cards. With the improvement of supporting facilities, the gap between three-tier cities and big cities in information communication, logistics and transportation is gradually narrowing, and the entrepreneurs ' choice of third-tier urban entrepreneurship is decreasing. All these factors are driving the three-tier entrepreneurial boom.

Jiaxing, Zhejiang, Jiangsu Jiangyin, Yangzhou, Jiujiang, Guangdong, Zhongshan and so on, in E-commerce, biotechnology, Smart Grid, electronics, new energy, materials, cultural and creative industries have their own characteristics, a great change or the formation of a new industrial pattern may.

Of course, it takes more than just a momentary enthusiasm to give up a first-tier city and return to three cities. When Xu Qun decided to move justyle away from Shanghai, from senior executives to staff against sound, a monthly salary of more than five thousand or six thousand yuan employees are unwilling to three-tier city, Xu Qun with a few young people came to Jiaxing to restart business.

On the whole, there is a loss. Although the current employment, entrepreneurial orientation is changing, but for most entrepreneurs, the industry's shortage of highly skilled personnel is still a headache for them, more people can lay down psychological barriers to enter the three-tier city, is still unknown.

"At present, the talent bottleneck has begun to restrict the development of some enterprises." "Hundred Bridge International Biotechnology Incubation Park chairman, President Onge said," For example, I am here (Jiangyin) recruit a Ph.D doctoral student, spend the cost of similar to Shanghai. Three-tier urban entrepreneurship is not the cost must be low? Not necessarily. ”

Case 1

Jiaxing: E-commerce "back garden"

"In the medium and small cities have the courage to do more than your imagination, do not necessarily have to Beijing, Shanghai to do great things, uncover the veil found that those are paper tigers"

"Not so impetuous. "This is the president of the wheat bag, Yehai of the three-tier urban entrepreneurship in a nutshell.

October 2010, the wheat bag moved a new home, from the north of Jiaxing, a garment industrial park to the south of the creative Industry Park, the place than the original spacious, working environment is also very quiet, "a lot of sunshine, employees are not so much pressure." Unlike the big city is a high-rise, next to the top 500, the house down payment can not afford. "Compared to the early days of the start-up photos, Yehai than a few years ago, is still a bit thinner, jeans, shoulder bag dress up, very" ".

The two-year 10 times-fold growth rate is far beyond the initial estimate of the wheat bag, with sales exceeding 400 million yuan in 2010 and a 2011 target of more than 1 billion. Now, the wheat bag sells tens of thousands of packages a day, not only is famous "Amoy brand", and its own E-commerce website also did a vivid.

Scale up, the name of the wheat bag is also big, is Jiaxing the leading representative of electronic commerce, Yehai two years in the entrepreneurial circle to get the prize. "Maybe we're doing a good job in the business, but it's the only company in the third-tier city," he said. ”

The wheat bag was formally established in 2007, just in time to catch up with the explosion of domestic e-commerce in the past two years. Cannot deny, this kind of eruption can not be separated from Alibaba, Taobao platform effect, located in the middle of Shanghai and Hangzhou Jiaxing, geographical location advantage is quite obvious: from Jiaxing to Shanghai high-speed rail only 20 minutes, drive to Hangzhou as long as one hours more, logistics and transport is very developed.

Although 2007, 2008, around a lot of people say that the Yehai of this family-style model is not reliable, but also in small cities, the pressure to insist on investment, spent more than a year of anxious period. "Now one months of express fee is better than millions of yuan." "Yehai said," in small and medium-sized cities have the courage to do more often than your imagination, not necessarily Beijing, Shanghai can do, when you uncover the veil is a paper tiger. ”