Three tips for current microblogging marketing

Source: Internet
Author: User

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The earliest appearance of Weibo did not cause much concern, a lot of people just started to register microblogging just hold the purpose of sharing feelings, with friends around to share and exchange their own stories, and every day to send their own ideas, the beginning of the operation of micro Bo slowly fans will be more up, When the fans to a certain extent micro-Bo became a small media, a blogger's information publishing platform, why there is the existence of micro-bo marketing, is because Bo and fans of the relationship is the basis of Weibo marketing. Weibo marketing is the core of each blogger fans, these fans are not a day or two can be accumulated, need you to share valuable micro-blog, so, fans are the basis of micro-Bo marketing, fans are micro-bo marketing resources. The following author on the basis of their own micro-blog marketing experience to share with you about micro-blog marketing ideas.

First: cleverly put into advertising

The core of microblogging marketing is to put the ads cleverly into the blog, but there is a problem here, you have accumulated a lot of fans because you share the content is very good to pay attention to you, if your advertising is too straightforward, so that fans can see it is advertising, such a practice is easy to cause fans disgust, fans are uncertain, Maybe I'm still looking at you today because I like your content, but what about tomorrow? When you see your microblog is always advertising, it will only become more and more objectionable until you cancel your attention. So in micro-blog marketing advertising, must be "soft" enough to let users think it is helpful to him, must not look at a glance is advertising, at the same time we can not send ads every day, this will only let fans speed away from you, marketing effect will be greatly reduced, first for the fans to provide value, in the process of delivering value one or two of ads interrupted , the frequency can make one time a week of soft text ads, the most taboo is to lose the practice of watermelon.

Second: Know the fluidity of the fans

Weibo development to today, the amount of information every day is very large, the speed of the update is more and more busy, at the same time, the overload also causes the fan mobility is very large, perhaps today your article attracted a lot of fans, but tomorrow, the next day? Fans may also get no value from you and turn your attention away from you. At the same time we can analyze the Chinese New Year some celebrity Weibo, we can see who also can not guarantee the number of their fans, in fact, some of the micro Bo is dedicated to provide brush fan service, that is, we often say that the zombie powder, but to sucks but no real effect. Microblogging is now gradually forming a profit chain, but also increasingly standardized. Why is microblogging marketing so hot? The reason is very simple, how much you make money depends entirely on the number of your fans, while micro-blogging money quickly, money is very fast, of course, as long as you have enough fans, the promotion is very effective.

Third: The focus of Weibo is still in the entertainment

Microblogging marketing Although there are various advantages, but we need to know that Weibo as a new platform after all, its theme can not be separated from two words-"entertainment", if we as bloggers at ordinary times when the microblogging out of the entertainment of the two words, and the pure Micro Bo as a means of making money, it is not long-term to do, Because of the smell of copper in your microblog, fans will feel that a microblog away from entertainment is doomed to be slowly discarded by fans. Therefore, when we carry out microblogging marketing to understand that the background of micro Bo is entertainment, to the content of entertainment to publish the way to achieve better communication purposes.

Finally, this article by the Childcare Knowledge Network http://www.xinmama123.com/(Childcare Knowledge Encyclopedia) reprint please indicate the copyright, thank you.

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