Three together, against the Penguin family alone

Not to mind! 360 Group "single Generation Alliance" against the Tencent game

In the upcoming November, 360 Games Center, Shanghai 37wan and Gaming Network will be the fourth session of the Chinese original web game Summit to formally set up a page tour independence alliance. The so-called page tour alone alliance, refers to any alliance with one of the members of the agreement to sign a single generation of products, will be at the same time in the three major alliance members of the Platform operations, and at the same time enjoy the three platforms operating resources.

The main character of this cooperation, 360 games, 37wan, yy game market share is 8.7%, 8.2%, 4.1%, occupy the market four, five and seventh place. The first Tencent in the list is 18.1%. From the figures, the three-joint market share will just overtake Tencent. By contrast, the message behind this little story is directly directed to the holding group for warmth and storytelling.

1, three unite to fight against the Penguin family alone

To see a set of data, according to the 2013 1th quarterly China web game market monitoring data, the 1th quarter of 2013, China's web game market size overall reached 3.297 billion yuan, of which TOP5 platform manufacturers of the first market share of more than 50%, occupy 54.6% market share. Although the market for the page tour platform is not a winner-take-all market, the centralization of resources is becoming more and more obvious, and TOP5 's share of the 54.6% has been clearly explained. And as the TOP5 of the strongest, Tencent is relying on a huge number of basic users accounted for 18% of the market share, 18% of the market share in the end of Tencent more than 50% of the share, in fact, not much.

Tencent's style has always been, "I eat meat, you drink soup." Based on Tencent's more accurate promotion, greener propaganda and the ability to save part of the cost, more and more game developers have chosen to collaborate with Tencent. Also for a lot of games to show their own space, and Tencent in these games to screen, the good game in the exclusive generation of fine.

Last November 14, Tencent Carnival was held in Shanghai, Tencent page tour to take this announcement of the 5 new products alone generation: Dahua Immortal, soaring, true king, leaning on days, the troubled devil. Dahua Immortal, soaring, true king, the troubled times, respectively, by the Halo Studio, God Interaction, Guangzhou Philippine Sound, Hot cool production. In addition to the hot cool, the remaining three and Tencent cooperation is the first cooperation. Then look at these several previous products: Halo has developed the "Immortal Road", the Gods are "proud sword" of the developers, and Fi Ying's products include "mortal repair true" and "Dream repair Fairy" and other products. It can be said that these are the industry's big guy-class companies.

This kind of powerful union behavior, must cause the other platform side the worry.

Tencent has also made a proportion of the article. Before this, Tencent chose the proportion of a knife-cutting mode, a 70%, developers take 30%. At the beginning of last year, the proportion of Tencent became more humane and focused on sustainable development, among which the percentage of small and medium sized games could be neglected, while that of the game with income scale of more than 10 million was reduced by 10%.

In the first half of the 2013-page tour platform market share, Tencent has risen to 21%, this 360, 37 play and play more than three are listed companies, their market share but not a bit unchanged. Do you think other platforms can Jiyan?

It seems that as long as 360 of the participation in cooperation, will always be reverie for the purpose. And 360 and Tencent's relationship you reader also know.

Of course, this is the industry competition factors, as well as the whole industry environment reasons.

2, page tour industry environment is poor, listed companies need to tell stories

From this year onwards, the slow growth of the page tour is known to all: the same is from the view of the data, the first half of 2012, the page tour market 4.5 billion yuan, the first half of 2011 Rose 100%, and 2013 in the first half of the revenue is 7.2 billion yuan. In other words, the 2012 growth was 60%. In the next few years, as the mobile game market continues to erode, the most affected is not the client game, but with mobile games have many similarities in the page tour.

Time fragmentation, off-line interaction, social, internationalization, the characteristics of the hand tour of the basic Page tour. In this environment, it is even more difficult for a page to maintain a good market growth. Also, it should be noted that 37wan an insider said: "Now the industry's eyes are in the hands of the tour, the pages of good products less and fewer." "Cyber Agent Venture director Dai Zhou also from the angle of the capital of the current industry to explain:" The page tour has been cold, will not get the favor of investors, the focus is in the hands of the tour, a lot of page tour companies are doing hand tour. ”

For the page tour platform, the more research and development, the more products, good channel negotiation capital is higher, to choose a good product also more, this is tantamount to the best results. But as the industry says, the page tour is already cold. Blue Harbor as the representative of a group of page tour developers this year is a thorough transformation of the hands of the tour, the focus of the page is less attention.

Medium-sized companies have begun to transform, small team is needless to say, compared to the page has gradually formed an oligopoly trend, the temptation to travel more, cheaper, although the competition is unprecedented fierce, but at least to see the hope of getting rich overnight. Page Tour developers can be transformed, but how to change the page tour platform?

In the page parade industry's hottest 2011 years, 2012, including fun, Kunlun and other page tour companies have already started listing matters. Among them, the invitation came to the leading SMIC, Palm letter Choi Tong, handheld 4 companies listed Rai Souming as the CFO, but no.

Since this year forgame listed, Burson is also preparing to go public, and 37wan, to play, roaming Valley, mobile network pioneer is also a high premium acquisition. But it is not polite to say that the page tour companies are borrowed by hand to swim the east wind.

360, many games are listed companies, 37wan ago although not, but now has borrowed shun Rong Shell in a shares listed, listed companies must have story support. In the magical A-shares, as long as the game-related enterprises, with the help of the hands of the heat in the stock price greatly hurricane A.

In the industry, a good work is becoming scarce, and Tencent gradually monopolized the situation, the page parade industry needs the group to keep warm, continue to tell stories.