Three trends in the future of mobile internet

Regardless of the sky-high miracle of foreign Instagram and Whatsapp or the unconscionable acquisition of the domestic BAT big giants, the huge dividend brought by the mobile Internet has brought the global capital and attention to a link - Mobile. Two days before the Mobile Internet Conference held in Beijing, it is simply the ocean of young people. If Internet companies are young companies, then mobile Internet companies may be a collection of younger people, so young and therefore more passionate . However, despite the "Internet" this "up" elevator, but if the wrong direction, still can not reach the finish line, the following look at the three trends in the future of mobile Internet.

Tablet gradually disappeared

A few years ago, people once thought that the Internet will replace the traditional laptop, but this idea was relentlessly ruined by the iPad, but also almost hit the main Internet notebook Acer and Asus collapse. With the popularity of the iPad, good people again think the iPad will eliminate the traditional notebook, but when the iPad after the release of the fourth year, from Apple's latest quarterly earnings look, iPad sales began to decline, only sold 16.4 million units, more Sales of 20 million units dropped significantly over the same period of last year.

And if you look carefully at the iPad sales volume changes, as shown below, it will be obvious, compared with the iPhone, iPad growth has slowed down, or even almost stagnant. Analysts believe that tablet PCs and mobile phones are different, the frequency of replacement is very low. A survey from Pew reveals another interesting figure: among 15- to 55-year-olds, those with the highest number of tablets are 30-55, and at least 15-20.

Pew believes that the reason older people like to use their tablets is because they think tablets can be a partial replacement for traditional notebooks and large screens are very appealing to older browsers. While young people do not have the habit of using a browser to access the Internet, they have long acclimated to the way that APPs access the Internet. As a result, their demand for tablets is small. As one kid said: A tablet is more like a game console than an internet device.

As cell phones grow in size, the boundaries between phones and tablets are increasingly blurred. While young people with cell phones as the primary device are becoming the backbone of the community, all of these factors have put the future of the tablet at a standstill, once the tablet has many traditional media that find a savior, but for now, these Traditional media need to continue looking for "new savior."

Stand-alone APP is more popular

As mentioned above, users have different habits on tablets and smartphones, in the same system in time, such as mobile devices running iPads and iPhones, but users are more likely to use the browser on their iPads , While iPhone users are more like a wide range of APP, they have long been accustomed to using the APP to access the Internet, from eating and drinking to office life.

The traditional Internet era, in addition to some basic tools and software, the user's so-called Internet almost all started around the web browser, bookmarks in the bookmark bar is a service entrance. Nowadays, in the mobile Internet era, independent APPs become the new contacts. With the large and full desktop browser different functions, more and more mobile APP pursuit of small and beautiful results. One of the basic principles - an APP to solve a problem.

Of course, this is a bit different from the current status of the domestic mobile APP. The reason is not hard to understand. Today, the domestic mobile Internet market is dominated by traditional Internet companies such as BAT. Many traditional Internet software (application) habits continue to the mobile Internet, resulting in bloated mobile APP, which is particularly serious on the Android platform, those from the top Internet companies in the country's application runs stuttering significantly. In addition to Android system fragmentation and different hardware platforms, APP integrates too much service is the main reason.

Some foreign applications, such as Snapchat, Instgarm, Secret is really implementing the concept of small and beautiful. Perhaps these mobile services can not represent the whole trend of the industry, then take a look at the traditional Internet started Facebook and Google, Facebook recently messenger as a separate APP to market, the next step will make paper run independently. Google removed the Docs and Sheets app from Google Drive as two separate applications.

Limited by the lack of hardware and software in mobile phones, users are very concerned about the experience of mobile APPs. Through these independent APPs, developers can help users to better meet the needs of a certain area and enhance the experience effect. And, a large number of mobile APP brand matrix can also enhance the user's use of viscosity. Maybe one day in the future, you open a folder named "Google" on your phone that contains all the separate apps for Gmail, music, documents, tables, just like the ones you opened when you opened your browser.

Situation calculation

I've talked more than once about the future of search as artificial intelligence, of course, from the point of view of Google's founder Page. The era of mobile Internet, the importance of search is self-evident, and most likely to create a second Google. However, the search on the mobile Internet is by no means easy to find information, but based on the recommended situation computing.

Mobile Internet brings the world's biggest change is the data production becomes simple, especially the three major aspects of the picture, sound, location data, coupled with a variety of sensor data on wearable devices, have become the most intense mobile Internet companies battlefield. Situation computing is the process of turning individual life and work into a traceable bitstream by consolidating different data from mobile devices and then pushing specific information to users based on specific contexts.

Meyer, president of Yahoo Beauty, describes the situation calculation: "Situation calculations push the user to the right information based on where and what the user is doing," Meyer said, and only mobile devices are better The user's location and behavior information is collected. Meyer's concern with situational calculations is also reflected in the acquisitions of some Silicon Valley companies: Twitter bought Cover for Android desktop products; Yahoo bought Cover's rival Aviate; and Apple acquired Cue, the smart assistant. In addition, search giant Google constantly polished Google Now is also based on user context to push the message.

Google now backed by Google's huge search data, and the use of powerful algorithms to analyze the data mining, combined with the push location and time push accordingly. Because of the well-known reason, the domestic user still can not perfect experience Google Now. But even now abroad, Google Now is still stupid, the most obvious problem is not to make a good match with the time and space, such as many foreign users respond, they often use Google Now sent a notice during work hours: tell you from The home office route and traffic congestion, but in fact, you do not need this information at this time. From this perspective, even a giant such as Google can not provide high-quality situational computing services in the short term, and will need to continue its efforts in the future.

About four years ago, Chris Andersen, editor-in-chief of Wired Magazine, shouted: The web is dead and the Internet is immortal! At that time, it caused many people's criticisms. Now, looking at these words, it has great foresight. With the decline of the PC industry, the traditional PC and Internet companies have transformed, the iPhone-triggered APP trend let the human into a new era of mobile Internet. When more and more users rely on APP rather than browser access to the Internet, the web has become insignificant. Nowadays, when humankind is in the era of "connecting everywhere" and "connecting with each other", mass mobile data provides a good foundation for situation calculation and sounded the horn toward artificial intelligence.

(This article is the author @ Zhao Sipo)