Three trends of mobile Internet: Flat die, App-Tao, situation calculation

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Whether it is foreign Instagram and WhatsApp of the astronomical miracle or domestic bat three big buy-out, the huge dividend of mobile internet brings global capital and attention to a link--mobile. The first two days of the mobile Internet conference in Beijing, the Sea of young people, if the Internet companies are young companies, then mobile internet companies may be more young people, because young, so more passionate. But even on the mobile internet This "up" elevator, but if the direction is not right, still can not reach the end, below to see mobile internet future three trends.

Flat Plate Dying

A few years ago it was thought that netbooks would replace traditional notebooks, but the idea was to be wiped out by the ipad, and almost let Acer and Asustek, the main netbook, fail. As the ipad became popular, good people once again thought the ipad would wipe out traditional notebooks, but in the fourth year after the ipad was released, sales of the ipad began to slide in the latest quarter, selling only 16.4 million units, a significant decline from 20 million units in the same period last year.

And if you look carefully at the ipad's sales change chart, as shown in the following illustration, it is clear that the growth of the ipad has slowed markedly, or even almost stalled, compared with the iphone. Analysts believe that tablets and mobile phones are different, the frequency of replacement is very low. The Pew survey reveals another interesting figure: 15 to 55 of the age group has the most tablets of 30-55-year-olds, and at least 15-20.

Pew believes that the reason older people prefer to use tablets is that they think tablets can be a part of the traditional notebook and that big screens are attractive to older people who are accustomed to using browsers. And young people do not have the habit of using a browser to surf the internet, they are already accustomed to the mode of app access to the Internet, and therefore their demand for tablets is very small. As one child put it: "A tablet is more like a game machine than an Internet device."

When the size of the phone is growing, it also makes the line between the phone and the tablet increasingly blurred. The group of young people with mobile phones as their main device is becoming the backbone of the society, all of which make the future of tablets vulnerable, and tablets have once made many traditional media feel the saviour, but for now, these traditional media need to continue to look for "new Savior".

Independent apps are more popular

As noted above, users ' habits on tablets and smartphones are not the same, and in time the same systems, such as the ipad and iphone, are running mobile devices, but users use browsers on the ipad more often, while iphone users are more comfortable with a variety of apps, They have long been accustomed to using these apps to access the Internet, from beer and Skittles to office life.

In the traditional internet age, in addition to some basic tools software, users of the so-called internet is almost all around the Web browser, bookmarks Bar bookmark is a service portal. Today, in the mobile internet era, independent apps have become new contacts. Unlike desktop browser all-inclusive, mobile apps are increasingly seeking small, beautiful results. One of the basic principles--an app solves a problem.

This, of course, is somewhat different from the current status of mobile apps in China, and it's not hard to understand why the domestic mobile internet market is still dominated by traditional internet companies, such as bat. The habit of many traditional Internet software applications extends to the mobile internet, causing mobile apps to become bloated, particularly in the Android platform, where applications from top-tier Internet companies are running in the clear. In addition to the Android system fragmentation and the different hardware platform factor, the app integrates too many services is the main reason.

And some foreign applications, such as Snapchat, Instgarm, secret really implement the concept of small and beautiful. Perhaps these mobile-born services are not representative of the industry's overall trend, so it might be useful to look at Facebook and Google,facebook, which started out as a traditional internet, to market the messenger as a separate app, and the next step will allow monitors to run independently. Google, for its part, moved documents and forms from Google Drive into two separate apps.

Limited by the lack of mobile phone hardware and software, users are very concerned about the experience of mobile app, through these independent app, developers can let users better solve a certain aspect of the needs, improve the experience effect. Also, a large number of mobile app brand matrix can enhance the user's use of stickiness. Perhaps one day in the future, you open a folder named "Google" on your phone, which places all Gmail, music, documents, forms, and so on as separate applications, just as you did when you opened your browser's bookmark.

Situational Computing

I've said more than once that the future of search is artificial intelligence, of course, from Google founder Paige. In the age of mobile interconnection, the importance of search is self-evident, and it is very possible to create a second Google. But mobile internet search is not simple to find data, but based on the recommendation of situational computing.

The biggest change that the mobile Internet brings to the world is that the data production becomes simple, especially the data of picture, sound and position, plus all kinds of sensor data on wearable equipment, which become the most fierce battlefield of mobile internet enterprises. Situational computing, by consolidating different data from mobile devices, turns personal life and work into traceable bit streams, and then push specific information to the user based on specific situations.

Yahoo Beauty President Meyer This description scenario calculation: "Situational computing based on the location of the user, do things, at the right time and place to push the correct information to the user." Meyer also said that only mobile devices can better collect users of these locations and behavior information. Meyer's focus on situational computing is also reflected in the acquisition of some Silicon Valley companies: Twitter buys Android desktop products vinyl; Yahoo buys Vinyl's rival, Aviate, and Apple buys smart-assistant cue. In addition, search giant Google in the ever-polished Google Now is also based on user context to push messages.

Google now backed by Google's huge search data, and using powerful algorithms to analyze the data mining, combined with the location and time push to do the corresponding push. Because of the well-known reasons, domestic users can not experience the perfect Google Now. But even abroad, Google Now is still very stupid, the most obvious problem is that the time and space and information can not be a good match, such as a lot of foreign users respond, their Google now often send a notice at work time: tell you to go home from the office and traffic congestion, but in fact, You don't need this kind of information at this time. From this point of view, even if the giant alligator such as Google, the short term also can not provide quality situational computing services, the future needs to continue efforts.

About four years ago, Chris, editor of the Wired magazine, shouted: "The web is dead, the Internet is eternal!" It was a lot of people's criticism, but now it's a very forward-looking statement. With the decline of the PC industry and the transformation of traditional PC and internet companies, the app trend triggered by the iphone has brought human beings into a new era of mobile interconnection. When more and more users are relying on the app rather than the browser to access the Internet, the web is irrelevant. Today, human beings in the "Nowhere to connect" and "No time Not Connected" era, massive mobile data for the situation to provide a good foundation, but also sounded to the Horn of artificial intelligence.