Three triage u-mail why the delivery rate of mail marketing is high

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As an enduring traditional mode of marketing, mail Mass in the marketing of its easy to operate, low-cost and become a large number of enterprise marketing strategic plan, an integral part of the perennial occupation of "one elder brother" status.

However, in many mail marketing practice, the major success is not much, the reason is because more than 80% of the marketing staff mistakenly selected the lack of protection of mass mailing platform or software as a contractor.

The so-called "mass mailing", not randomly find a mass platform, the content of the message sent out on the whole. Send more, can not effectively reach the user's mailbox is no good, and this is the core value of the mass platform.

Of course, throughout the mass mailing market, many mass platforms boast of how high a delivery rate they have, but there is no doubt that these are just numbers. Marketers need to consider whether the platform really has the ability to support the advertised "delivery rate".

Take U-mail Mail mass platform (www.magviison.com) as an example, how can the delivery rate of more than 90% be guaranteed? We'll look at several factors that affect delivery rates.

The most critical of all is technical support. U-mail focus on the field of email 13, well versed in the rules of mail, from the technical level to understand the mechanism of mail delivery and spam recognition principle, so in the bulk of the message can adapt to the rules, maximize the value of the message. In addition, U-mail background powerful data statistics so that you can be accurate to each open email address, real-time query. From this point of view, presumably this "more than 90%" figure is trustworthy, after all, has a strong professional and technical capacity as a support.

Another factor is the availability of the e-mail addresses that are collected. Nowadays, collect from the network of contact email address, mostly just in order to cope with all kinds of marketing ads exist, for mass mailing is worthless, to these for mass target nature can not receive the expected effect. U-mail background with address filtering function, can effectively automatically remove invalid mail address, to ensure that the sending object can send and receive mail, so, not only to save their own verification of the cumbersome procedures of the mailbox, but also greatly enhance the delivery rate and conversion to the customer's probability, which is also a benefit to the general public "".

Apart from the objective factors, the user's active rejection is also a major problem affecting the delivery rate. Do you have such a habit, after many times after the baptism of advertising, see some strange, irregular sender name, the first reaction is mass advertising, conveniently on the point of "completely delete", neat, without hesitation. At this point need to do is to let people at a glance will we and mass ads distinguish between the click-through nature of the bounce. U-mail Mail mass platform for this phenomenon, developed a custom domain name function, the sender can edit the suffix name, with their own domain name or add their own brand identity as a suffix, neat norms more self characteristics, natural delivery rate and CTR have been guaranteed.

Choice often determines success or failure. It is especially important to choose the previous considerations and preparations, and the more you always have to know, the more correct judgments you make. Method thousand, I only take its three, just like analysis u-mail mail mass service rate Why high, why can support the concept of "more than 90%", look June more do consider, Labor has been obtained.

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